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#CelebsUnfiltered
Invite-only application publishes to Facebook, Twitter,
Instagram, Huffington Post, people.com, Flipboard and
SI.com.
• Ove...
TALENT
ICONS
Alec Baldwin, Mario Batali,
John Stamos, Kevin Bacon,
Eva Longoria, Jessica Biel,
Jeremy Renner
TRAILBLAZERS
...
PREMIUM BRAND SAFE
POP CULTURE DESTINATION
MAKE COMPELLING CONTENT
Audiences have
fragmented, and
both traditional
display and
interruptive
advertising have
become less and
less effective…
...
Engagement rates
shall improve….
• Younger audiences
simply aren't willing
to consume
traditional manners
of advertising…
• Native ads: “Make
the content t...
400M
400M+• Sign Ups: 178 Million
• Interests And Likes: 2 Billion
• Unique Cookies: 246 Million
First party fan data
from...
THE MATCH REPORT: POWERING CAMPAIGNS WITH DATA
Productized data report shared
with brands that measures
affinity between br...
WHY WHOSAY DATA IS SO SPECIAL
Baldwin
In most cases you get the OR with WhoSay you get the AND
5,060,000
FANS
4,272,000
FA...
IMPRESSIONS 14,100,000 19,434,454 38,907,838
ENGAGEMENTS 829,592 1,210,961 4,808,127
ENGAGEMENT RATE 5.9% 7.00% 12.36%
EFF...
NO, LET ME EXPLAIN.NO. THERE IS TOO MUCH.
LET ME SUM UP
Utilizing social data to connect brands to celebrities
Utilizing social data to connect brands to celebrities
Utilizing social data to connect brands to celebrities
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Utilizing social data to connect brands to celebrities

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How WhoSay Uses Data To Unlock Influencer Marketing

Publicada em: Dados e análise
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Utilizing social data to connect brands to celebrities

  1. 1. #CelebsUnfiltered
  2. 2. Invite-only application publishes to Facebook, Twitter, Instagram, Huffington Post, people.com, Flipboard and SI.com. • Over 2,000 celebs use the application • Application offers fan analytics and information around recent posts • Hosts custom message center for brand offerings • 6 minute average session length • 74% use the application 3 times or more a week • Drives over 2M fans a month to WhoSay.com from social NATIVE APPLICATION
  3. 3. TALENT ICONS Alec Baldwin, Mario Batali, John Stamos, Kevin Bacon, Eva Longoria, Jessica Biel, Jeremy Renner TRAILBLAZERS Nina Dobrev, Candice Accola, Alexa Vega, Nikki Reed, Paul Wesley, James Maslow INFLUENCERS Celeb Chefs, Bloggers, Photographers, Stylists
  4. 4. PREMIUM BRAND SAFE POP CULTURE DESTINATION
  5. 5. MAKE COMPELLING CONTENT
  6. 6. Audiences have fragmented, and both traditional display and interruptive advertising have become less and less effective… MOBILE INTERSTITIALS GOT ME LIKE
  7. 7. Engagement rates shall improve….
  8. 8. • Younger audiences simply aren't willing to consume traditional manners of advertising… • Native ads: “Make the content the ad”
  9. 9. 400M 400M+• Sign Ups: 178 Million • Interests And Likes: 2 Billion • Unique Cookies: 246 Million First party fan data from social and browsing behavior
  10. 10. THE MATCH REPORT: POWERING CAMPAIGNS WITH DATA Productized data report shared with brands that measures affinity between brands and influencers
  11. 11. WHY WHOSAY DATA IS SO SPECIAL Baldwin In most cases you get the OR with WhoSay you get the AND 5,060,000 FANS 4,272,000 FANS 123,333 FANSOR AND
  12. 12. IMPRESSIONS 14,100,000 19,434,454 38,907,838 ENGAGEMENTS 829,592 1,210,961 4,808,127 ENGAGEMENT RATE 5.9% 7.00% 12.36% EFFECTIVE CPM $7.80 $10.00 $11.59 EFFECTIVE CPE $0.13 $0.19 $0.09 $450,000 RETAIL BRAND 5 Celebs, 10 Total Posts BLIND CASE STUDIES $110,000 FOOD & BEV BRAND 2 Celeb, 18 Total Posts $300,000 CONSUMER ELECTRONICS BRAND
  13. 13. NO, LET ME EXPLAIN.NO. THERE IS TOO MUCH. LET ME SUM UP

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