Among the latest trends in technology – Augmented Reality (AR) – is much in the news now. How much do you know about it? When Michael Porter writes about this burgeoning field, everyone must listen. There are articles in the Harvard Business Review, applications in real estate and pharmaceuticals and more. Many industries are trying to ride this wave. We at Extentia, have been working on AR projects that are disrupting reality and giving people a new ‘outlook’. Read about the current AR applications being developed, and learn about the hardware and development kits used to bring AR to life. Want to know more about AR’s inception and proliferation? Read our blog at https://www.extentia.com/single-post/2018/01/23/The-Extentia-Blog-AR-Your-New-Reality Extentia is a global technology firm that focuses on enterprise mobility, cloud computing, and user experience. Our team is differentiated by an emphasis on excellent design skills that we bring to every project. Know more at http://www.extentia.com/

1. THROUGH THE
LOOKING GLASS
Extentia Marketing

2. Why is AR Hot?
■ Disconnect between the wealth of digital data and the
physical world we live in
■ While reality is 3D, data remains trapped in 2D
■ A new information delivery paradigm
■ Michael Porter and HBR
■ Spending on AR will hit $60B in 2020

3. What is AR? What is VR? AV and MR?
■ AR – superimposes technology on real-world objects
and allows us to interact with it. Environment is real –
data is superimposed.
■ VR – computer-generated simulation of a real-life
situation. Environment and data are simulations. But
it is interactive.
■ Augmented Virtuality (AV) – When the environment is
virtual and the data is real (or real-time).

4. Reality-Virtuality Continuum
Milgram 1994

5. Time for a Pop Quiz
■ Swimming freely in the deep ocean with dolphins
while at your home – AR or AV or VR ?
■ Using your headgear to see the engine of a car,
relevant instructions and make changes to it – AR or
AV or VR?
■ Remotely operating a nuclear power station in a
digitally rendered environment but with real data –
AR or AV or VR?

6. What the AR enhanced future could look like

7. 3 Uses of AR – VIGI
■ Visualize – enables you to see a 3D vision of an object
and internal features that would otherwise be hidden.
■ Accuvein, Bosch Rexroth
■ Interact with the environment – visualize an object
and interact with it in the real world.
■ Several bulbs
■ Guide or Instruct – provides visual guidance and
training in a real-time situation.
■ Boeing

8. Bringing AR to Life
■ The Hardware
■ Smartphones – the simplest and most accessible means of
distribution. Most suitable for B2C.
■ Screen and tablets – as the software becomes more
complex, organizations move to larger screens and tablets.
■ Heads-up displays – most sophisticated distribution of AR,
heads-up displays are incorporated into organizations
products.

9. Hardware that supports AR

10. The Smart Glass Race
■ Google took the lead with Google Glass.
■ Followed by Microsoft’s HoloLens.
■ Apple is developing its own version of smart glasses
and has its own ARKit developer software.
■ Amazon has arrived at the AR party with the launch of
Amazon Sumerian to quickly build AR, VR and 3D
apps.
■ There are a number of other players in this field
including ODG, Vuzix, Meta, and, Magic Leap.

11. Microsoft’s HoloLens
Google glass

12. AR Development Kits
■ Microsoft: Mixed Reality Development Kit
■ Apple: ARKit
■ Vuforia: 3rd-party AR platform for iOS & Android
■ Tango: Google for Android and the Google Glass
■ Reality Editor: Fluid Interfaces Group, MIT Media Labs
■ Wikitude, Kudan, Augmenta, ARToolKit, Bosch CAP,
Easy AR are the other popular development platforms
for AR applications

13. Registered or Unregistered
■ Unregistered – using GPS
■ Registered – using QR codes, logos, labels – or 3D
assets

14. Benefits of AR?
Our clients can use AR to achieve:
■ Enhanced end-user experience
■ Better servicing
■ Product differentiation
■ Higher manufacturing quality
■ Greater sales revenue
■ Shortened development cycle
■ Improved training methods

15. Top Sectors for AR Uses
Service Manufacturing Sales and
Marketing
Design Operations Training Others
Sectors

16. AR USE CASES

17. Healthcare
■ AccuVein – superimposes an image of the patient's
veins and valves to help doctors and nurses locate
veins – dramatically increasing the success rate of
drawing blood.
■ Drug information – with the help of AR, patients can
see how the drug works in 3D in front of their eyes
instead of just reading long descriptions on the
bottle.

18. Education
■ The British Museum – helps users understand the
Parthenon gallery by using a tablet with an AR game,
where museum statues tell a story.
■ Google Translate – the AR mode instantly converts the
words and makes education more immersive.
■ New Horizon – publishes AR textbooks which present
animated character conversations when the camera is
aligned with certain sections of pages.

19. LivitStudios’ recent campaign on Kickstarter for AR-
enhanced book The Human Body

20. Manufacturing
■ Bosch Rexroth – use AR technology to give a 3D
representation of their hydraulic unit so customers
can view the unit’s pump and other subsystems.
■ Thyssenkrupp – technicians use Microsoft’s HoloLens
to visualize and identify problems with elevators and
have remote, hands-free access to technical and
expert information when on site.

21. DHL uses Glass to move inventory around the
warehouse faster

22. Retail
■ IKEA – used AR to overlay 3D models of IKEA’s
products on the real-time feed of the camera, pointed
where the customer wants their furniture to be
placed.
■ ModiFace – the user can change facial features like
eye color and see their reflection using the
application.
■ Uniqlo – the trial room has a mirror with an LCD
screen that let’s you choose the apparel you wish to
try on and then overlays different colors of the
clothing to help you make the best choice possible.

23. IKEA’s AR modelling

24. Real Estate
■ RoOmy – AR is used to visualize a room in the manner
you would like to decorate it.

25. Travel and Tourism
■ Yelp – the Yelp Monocle provides customers with
information about restaurants when their phone is
pointed at it.
■ Waalkz – allows you to download informative walking
tours for certain cities.
■ iButterfly – an AR game created by Dentsu that allows
users to catch and collect "butterflie” in camera view,
that release offers for nearby shops and restaurants.

26. Yelp’s street view

27. Automobile
■ Ford – created a virtual workshop where engineers
from various locations can work together in real time
on vehicle prototype holograms.
■ Mercedes-Benz – a rescue assist app that tells first
responders about the vehicle—especially where it is
safe or not safe to cut.
■ Volkswagen – uses MARTA (Mobile Augmented Reality
Technical Assistance) to display labeled parts and give
instructions on how to place them in the cars,
complete with their functioning and features.

28. Porsche technicians using smart glasses

29. THANK YOU