Jmrx grit sneak peek v1

2. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Agenda • Introduction and Context • Innovative Suppliers • The Outlook for MR • Techniques and Approaches in Use • Automation • Training

3. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Background • 2016 Q1-2 Report is the 19th – due in June • Global sample of forward thinkers • N=2144 • Japan, N=108 • Thanks are given to – ‘Shiggy’ Kishikawa & Tomoko Yoshida

4. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Sample in Context 5% 52% 31% 12% GRIT N Japan North America Europe RoW 4% 43% 37% 16% ESOMAR $ Japan North America Europe RoW GRIT, March, April 2016. ESOMAR 2015 GMR Report, Revenue 2014

5. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Buyers and Suppliers 78% 22% Global Supplier Buyer 91% 9% Japan Supplier Buyer Base: Global 2144, Japan 108

6. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Most Innovative Supplier 2016 Global 1 Brainjuicer 2 Ipsos 3 InSites Consulting 4 Nielsen 5 GFK 6 TNS 7 Vision Critical 8 LRW 9 Millward Brown 10 Google 22 Intage/インテージ 24 Macromill/マクロミル Japan # Company Global # 1 Intage/インテージ 22 2 Macromill/マクロミル 24 3 Brainjuicer 1 4 Nielsen 4 5 Kantar 16 6 GMO Research 50+ 7 Vision Critical 7 8 Google 10 9 Ipsos 2 10 InSites Consulting 3 Base: Global 2144, Japan 108

7. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Sample Quality in Japan to get Worse? 27% 38% 25% 11%8% 69% 15% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% Better Worse Stay the same Not sure Global Japan Question: Is the overall quality of sample going to get better, worse or stay the same over the next three years? Base: Global 2144, Japan 108

8. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Supplier Revenues Next Year 71% 22% 6% 54% 30% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% Increase over last year No change from last year Decrease from last year Global Japan Question: How will research-based revenue for your organization this year compare to last year? Base: Global 1608, Japan 98

9. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 New Approaches – Rated ‘In Use’ 74% 61% 48% 45% 44% 42% 39% 36% 35% 34% 31% 61% 44% 35% 49% 31% 30% 29% 45% 9% 21% 8% Mobile Surveys Online Communities Social Media Analytics Text Analytics Mobile Qualitative Webcam-Based Interviews Big Data Analytics Eye Tracking Micro-surveys Mobile Ethnography Behavioral Economics Models Total Japan Base: Global 2144, Japan 108 Average ‘In Use’ All 21 Approaches Global & NA 31% Europe 36% Japan 23%

10. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Automation – ‘In Use’ 42% 41% 35% 35% 33% 29% 24% 22% 20% 19% 21% 25% 24% 17% 14% 10% 15% 15% 9% 3% Analysis of survey data Charting and infographics Analysis of text data Analysis of social media Sampling Survey design Online focus group/IDI moderation Report writing Analysis of image and video data Project design Global Japan Base: Global 2144, Japan 108

11. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Training Skills Most Important to You Training Options Global Japan Difference Finding the Story in the Data 38% 46% +8% Data visualization skills 33% 18% -16% Aligning Business With Research Methods 32% 47% +16% Emerging Technologies & Methods 31% 19% -13% Storytelling Skills 31% 12% -19% Analytical skills and tools 29% 23% -6% Consulting Skills 28% 35% +7% Influencing The C-Suite 22% 21% -1% Study Design 16% 27% +11% Leadership Skills 13% 9% -4% Entrepreneur/Intrapreneurship 10% 7% -2% Project Planning 9% 16% +7% Participants picked up to 3 items. Base: Global 2144, Japan 108

12. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Big Picture in 5 Points 1. It is great that we have more data from Japan – Even more would be even better 2. Japan’s major brands are not yet known for innovation overseas – But strong at home 3. Japan is behind North America and Europe in adoption of new techniques and methods – Focus on mobile and new survey thinking 4. The focus on aligning with business needs and consulting is good – More focus on reporting (including data visualisation) would be good 5. Automation focus should be on Project Design, Survey Design, Images, and Reporting,

13. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Thank You! Follow me on Twitter @RayPoynter

14. GreenBook GRIT Study – Sneak Peek – Focus on Japan – Q1-2 2016 Q & A

Jmrx grit sneak peek v1

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