O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Unlock Your Cross-Channel Marketing Potential

912 visualizações

Publicada em

In this webinar we will be delving into the state of cross-channel marketing today. The key focus will be on the main challenges companies and marketers currently face and how they can overcome them.

Drawing on insights from Experian's 2015 global survey of over 1,000 digital marketers worldwide, this webinar will explain and showcase some of the key findings as presented in the recently released 2015 Digital Marketer Report.

Concentrating on how the report's findings can help you unlock your cross-channel marketing potential, the content of this webinar will provide key and actionable advice on how you can ensure your brand stays ahead of the competition.

To download the report visit experian.co.uk/digital-marketer-report-2015

Publicada em: Marketing
  • Entre para ver os comentários

Unlock Your Cross-Channel Marketing Potential

  1. 1. ©2014 Experian Limited. All rights reserved. Experian and the Experian marks used herein are trademarks or registered trademarks of Experian Limited. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. Unlock your cross-channel marketing potential James Burr Head of Digital Consultancy @ExperianMkt_UK Download the 2015 Digital Marketer Report experian.co.uk/digital-marketer-report-2015
  2. 2. 2©2014 Experian Limited. All rights reserved. Experian Public. 2 Experian Marketing Suite Intelligent interactions centre around the customer
  3. 3. 3©2014 Experian Limited. All rights reserved. Experian Public. 3 Speaking to you today James Burr, Head of Digital Consultancy, Experian Marketing Services Experian Digital Consultancy We help leading brands assess the capability and effectiveness of their digital marketing campaigns and develop impactful and modern marketing strategies.
  4. 4. 4©2014 Experian Limited. All rights reserved. Experian Public. 4 The importance of getting your cross-channel marketing right @ExperianMkt_UK
  5. 5. 5©2014 Experian Limited. All rights reserved. Experian Public. 5 Where are you with your marketing? @ExperianMkt_UK
  6. 6. 6©2014 Experian Limited. All rights reserved. Experian Public. 6 The cross-channel reality: Messages aren’t coordinated Source: Experian Marketing Services, The state of cross-channel marketing survey How is your marketing integrated across channels?
  7. 7. 7©2014 Experian Limited. All rights reserved. Experian Public. 7 Email remains the channel most often integrated with other channels Email + Search retargeting Search retargeting + Online content customisation Email + Facebook updates Email + Messaging in mobile apps Search retargeting + Targeted display ads 54% 48% 48% 50% 48% Which of the following channel pairs do you integrate today? (Top five pairs) Base: 428 digital marketers Source: A commissioned study conducted by Forrester Consulting on behalf of Experian Marketing Services, July 2014 @ExperianMkt_UK
  8. 8. 8©2014 Experian Limited. All rights reserved. Experian Public. 8 Customer centricity is key to cross-channel @ExperianMkt_UK
  9. 9. 9©2014 Experian Limited. All rights reserved. Experian Public. 9 Survey details More than 1,000 respondents C-level executives to managers More than 12 countries Variety of industries Carried out November to December, 2014 @ExperianMkt_UK
  10. 10. The biggest barriers to cross-channel are also the biggest opportunities @ExperianMkt_UK
  11. 11. 11©2014 Experian Limited. All rights reserved. Experian Public. 11 Linking data and creating a Single Customer View is key to customer centricity *Source: Experian Data Quality’s 2015 Data Quality Benchmark Report @ExperianMkt_UK
  12. 12. 12©2014 Experian Limited. All rights reserved. Experian Public. 12 Linking data is critical to customer centricity Challenges to creating a Single Customer View @ExperianMkt_UK
  13. 13. 13©2014 Experian Limited. All rights reserved. Experian Public. 13 Cross-channel marketing challenges Source: Experian Marketing Services 2015 Digital Marketer Survey Mobile Display Search E-Com Agency Social TV 65%of marketers Work in teams that are somewhat broken out by channel Email @ExperianMkt_UK
  14. 14. 14©2014 Experian Limited. All rights reserved. Experian Public. 14 Every customer is different and will have a different journey regardless of apparent similarities @ExperianMkt_UK
  15. 15. 15©2014 Experian Limited. All rights reserved. Experian Public. 15 Top challenges fuel top priorities for senior marketers Challenges and priorities of senior marketing leaders @ExperianMkt_UK
  16. 16. 16©2014 Experian Limited. All rights reserved. Experian Public. 16 Keys to unlocking your cross-channel potential Identify your customer Create cross-channel teams Have a single place for your marketers to manage their cross-channel campaigns from 1. 2. 3. #ExperianMkt_UK
  17. 17. 17©2014 Experian Limited. All rights reserved. Experian Public. 17 Key takeaways – long term and short term goals Do right now Sit your email, CRM and creative teams together in one place Start this year Align KPIs and objectives and connect your infrastructure so it reflects a cross-channel approach @ExperianMkt_UK
  18. 18. 18©2014 Experian Limited. All rights reserved. Experian Public. 18 Any questions? Q & A James Burr Head of Digital Consulting Experian Marketing Services @ExperianMkt_UK
  19. 19. 19©2014 Experian Limited. All rights reserved. Experian Public. 19 Thank you For more resources (infographics, white papers, videos and opinion blogs) visit: www.experian.co.uk/knowledge Download the report www.experian.co.uk/digital-marketer-report-2015 @ExperianMkt_UK
  20. 20. 20©2014 Experian Limited. All rights reserved. Experian Public. 20 Closing slide

×