Data-driven businesses rely on large amounts of information to make informed decisions. But an underlying lack of trust in the quality of data undermines these initiatives. This presentation explores why trusted data is essential and how organizations can start to build confidence in their information.

1. Inside the circle of trust:
Data management for modern enterprises
Erin Haselkorn, Senior Manager of Analyst & Public Relations
Sean Coombs, Senior Content Marketer

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1. Our methodology
2. How good data powers business opportunities
3. Why trusted data is essential for strategic objectives
4. What challenges organizations face regarding their data accuracy
5. What modern data management practices look like
6. How you can build confidence in your data.
What we’ll cover

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We spoke to
1,400
Data management
professionals

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Revenue, reputation, regulation: there’s a lot on the line
when it comes to your data.
2/23/2017

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Top drivers for business
opportunities

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Why businesses maintain high-quality data

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A lack of confidence undermining objectives
Of organizations globally trust
their data to make important
business decisions.

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Diminished trust leads to workarounds.
Of organizations say that they
rely on educated guesses or
gut feelings to make decisions.

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Say that a lack of confidence in
data contributes to an increased
threat of non-compliance and
regulatory penalties.
Workarounds lead to increased risk.

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Only trusted data is worth having.

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Challenges for trust

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of their organizations’ data
is inaccurate.
C-level executives believe

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How to build confidence in your data

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The pillars of trustworthy data
Credibility
Origination
Reliability
Transparency
Value

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Trusted information needs data quality

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The current state of data management

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Central control of data quality

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Department influence

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Data management projects
in 2017

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The benefits of data quality investments

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New roles for 2017

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Getting inside the circle of trust.

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Questions?

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Thank you!
Download the 2017 global data
management benchmark report
to see all of our findings!