Don't be a last minute holiday marketer

1. ©2015 Experian Information Solutions, Inc. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian. Experian Public. Don’t be a last minute holiday marketer Stop poor email deliverability from costing big bucks August 5, 2015

2. 2©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public. 2 Introducing our speakers Shirley Zhao Content Marketer, Experian Data Quality Spencer Kollas VP of Global Deliverability, Experian Marketing Services

3. 3©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public. 3 Top email collection challenges Consequences of bad emails to your business Leveraging verification and deliverability techniques How to prepare for holiday success Today’s agenda

4. Polling question

5. Top email collection challenges

6. 6©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public. 6 Too many channels On average, U.S. companies use 3.6 channels to collect contact data 73% 59% 58% 53% 48% 32% 0% 10% 20% 30% 40% 50% 60% 70% 80% Website Sales team Mobile Call centers Physical stores or branch locations Catalog or mail order *Data taken from Experian Data Quality 2015 Global Research Survey

7. 7©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public. 7 The POS challenge …of emails collected at point-of-sale are invalid 40percent… …of shoppers utilize emails to keep track of deals35percent… and

8. 8©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public. 8 High degree of data inaccuracies On average, U.S. organizations believe 32 percent of their data is inaccurate, up from 25 percent just a year ago 47% 42% 47% 39% 33% 23% 19% 4% 3% 1% 0% 10% 20% 30% 40% 50% Most common data errors Incomplete or missing data Inaccurate data Outdated information Duplicate data Data entered in the incorrect field Typos Spelling mistakes Other None Don’t know

10. 10©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public. 10 Today’s customer is engaging across channels Over half of all customer interactions involve more than one channel or brand touchpoint Multi- Channel Single Channel

12. Factors that influence deliverability

13. Polling question

14. 14©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public. 14 Deliverability issues know no bounds 85% 81% 79% 79% 76% 77% 78% 79% 80% 81% 82% 83% 84% 85% 86% Deliverability issues across industries Financial Manufacturing Retail Utilities

16. 16©2015 Experian Information Solutions, Inc. All rights reserved. Experian Public. 16 The cost of bad emails 100,000 Net-new emails during holidays 5% Email conversation rate $60 Average order value $300,000 (Potential revenue) X X = 20% Invalid emails $300,000 Potential revenue $60,000 Loss in potential revenueX = $720,000 in additional revenue per year!

18. Personalize!

20. Main consequences of bad emails 1. Lowered email deliverability 2. Lost opportunity 3. Poor brand or business experience 4. Bad database quality

21. How to prepare for holiday success

25. Key takeaways 1. Improve email deliverability through POS verification 2. Prevention costs < costs of failure 3. Lost opportunities are costly

27. 2727 Thank you! Questions? Stay connected with us for up-to-date insights: dataquality.info@experian.com @ExperianDQ www.edq.com/blog/ or call us at (888) 727-8822

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