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7 ways video can generate leads  and dominate your competition.
7 ways video can generate leads  and dominate your competition. @Jeff_Long @ExitRowVideos
[object Object],[object Object],[object Object],[object Object],[object Object],7 ways video can generate leads  and dominate your competition.
[object Object],[object Object],7 ways video can generate leads  and dominate your competition.
[object Object],[object Object],[object Object],[object Object],7 ways video can generate leads  and dominate your competition.
7 ways video can generate leads  and dominate your competition. 1.  The first way to get a video to generate leads and dominate your competition is.... to have a video.  Having a video alone will set you apart from your competition Know who the audience and purpose is... Make it quality and high value content
[object Object],[object Object],[object Object],[object Object],[object Object],7 ways video can generate leads  and dominate your competition.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7 ways video can generate leads  and dominate your competition. 2.  Do it yourself
7 ways video can generate leads  and dominate your competition. 3 secrets to a great video 1.  Great Audio 2.  Good lighting 3.  A steady shot 2.  Do it yourself
7 ways video can generate leads  and dominate your competition. 3.  Give em what they want! 1. Video Customer Testimonials  2. Marketing videos  3. Video Case Study  4.  Landing page videos 5. Behind the scenes of your company & processes 6. Employee life at your company  7. Product Demonstrations 8. Powerpoint presentations 9. Training 10. Post sale support and maintenance videos  11. Internal Communications  12. Event/Conference and Trade Show Communications. 13. Employee orientation 14. Commercials 15. Video Press Releases  16. Event Presentation video 17. Recruitment Videos 18. Funny internal videos 19.  Industry tips/tricks 20.  How to/Do it yourself videos 35. VLOG  36. In Store Video 37. Company Lobby / Waiting Room Video  40. Website FAQ Video One out of every three YouTube users are searching for Do-it-Yourself information
4.  Get it out there 7 ways video can generate leads  and dominate your competition. -TubeMogul.com -LinkedIn -Podcasting -Company Website -Twitter -Facebook -YouTube -Ning.com
One website to rule them all
[object Object],[object Object],[object Object],[object Object],[object Object],stats from: Comscore.com
Large and small companies can take advantage of this.
 
 
 
7 ways video can generate leads  and dominate your competition. 5.  Newsletter Put it in your newsletter
 
7 ways video can generate leads  and dominate your competition. 6.  Closed Captions Why:  Google can read captions which helps with SEO Tip:  Also include a transcription of your video on your website...it also helps with SEO Tip:  Be careful of YouTube’s transcription service...it might not be accurate
Google has given more of its search results to “blended” search results, displaying videos and images towards the top of the first page, and pushing down—and sometimes off the page—traditional web results that would have otherwise competed for top rankings. 7.  Videos helps your S.E.O., gets people to your site which should help you generate leads. Google owns YouTube. YouTube Search Accounts for Nearly 28% of all Google Searches.   See previous stats about video’s growth, importance and reach 7 ways video can generate leads  and dominate your competition.
7 ways video can generate leads  and dominate your competition. 8.  Bonus: use your video in your e-mail signiture.
7 ways video can generate leads  and dominate your competition. You can lead a horse to water.... Wherever he turns, he’ll drink your water (buy your product or service). Surround the horse with as many pools of water possible and he will drink
Q & A
7 ways video can generate leads  and dominate your competition.
 

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7 ways videos can generate leads and dominate your competition.

  • 1. 7 ways video can generate leads and dominate your competition.
  • 2. 7 ways video can generate leads and dominate your competition. @Jeff_Long @ExitRowVideos
  • 3.
  • 4.
  • 5.
  • 6. 7 ways video can generate leads and dominate your competition. 1. The first way to get a video to generate leads and dominate your competition is.... to have a video. Having a video alone will set you apart from your competition Know who the audience and purpose is... Make it quality and high value content
  • 7.
  • 8.
  • 9. 7 ways video can generate leads and dominate your competition. 3 secrets to a great video 1. Great Audio 2. Good lighting 3. A steady shot 2. Do it yourself
  • 10. 7 ways video can generate leads and dominate your competition. 3. Give em what they want! 1. Video Customer Testimonials 2. Marketing videos 3. Video Case Study 4. Landing page videos 5. Behind the scenes of your company & processes 6. Employee life at your company 7. Product Demonstrations 8. Powerpoint presentations 9. Training 10. Post sale support and maintenance videos 11. Internal Communications 12. Event/Conference and Trade Show Communications. 13. Employee orientation 14. Commercials 15. Video Press Releases 16. Event Presentation video 17. Recruitment Videos 18. Funny internal videos 19. Industry tips/tricks 20. How to/Do it yourself videos 35. VLOG 36. In Store Video 37. Company Lobby / Waiting Room Video 40. Website FAQ Video One out of every three YouTube users are searching for Do-it-Yourself information
  • 11. 4. Get it out there 7 ways video can generate leads and dominate your competition. -TubeMogul.com -LinkedIn -Podcasting -Company Website -Twitter -Facebook -YouTube -Ning.com
  • 12. One website to rule them all
  • 13.
  • 14. Large and small companies can take advantage of this.
  • 15.  
  • 16.  
  • 17.  
  • 18. 7 ways video can generate leads and dominate your competition. 5. Newsletter Put it in your newsletter
  • 19.  
  • 20. 7 ways video can generate leads and dominate your competition. 6. Closed Captions Why: Google can read captions which helps with SEO Tip: Also include a transcription of your video on your website...it also helps with SEO Tip: Be careful of YouTube’s transcription service...it might not be accurate
  • 21. Google has given more of its search results to “blended” search results, displaying videos and images towards the top of the first page, and pushing down—and sometimes off the page—traditional web results that would have otherwise competed for top rankings. 7. Videos helps your S.E.O., gets people to your site which should help you generate leads. Google owns YouTube. YouTube Search Accounts for Nearly 28% of all Google Searches. See previous stats about video’s growth, importance and reach 7 ways video can generate leads and dominate your competition.
  • 22. 7 ways video can generate leads and dominate your competition. 8. Bonus: use your video in your e-mail signiture.
  • 23. 7 ways video can generate leads and dominate your competition. You can lead a horse to water.... Wherever he turns, he’ll drink your water (buy your product or service). Surround the horse with as many pools of water possible and he will drink
  • 24. Q & A
  • 25. 7 ways video can generate leads and dominate your competition.
  • 26.