Ruben Canlas Jr.'s slides for the DevCon at Web & IT Summit in AMA University, Quezon City last 24 Nov. 2010

1. How the New Media
are Changing Our Lives
Ruben Canlas Jr.
rcanlas@alumni.cmu.edu
November 24, 2010
Old and “New” media
OLD (Mass media) NEW
Newspapers
Television
Radio
Film
Web
Blogs
Web video
Mobile

2. 1 USA
2 UK
3 Turkey
4 Indonesia
5 France
6 Canada
7 Italy
8 Philippines
9 Spain
10 Australia
0 27,500,000 55,000,000 82,500,000 110,000,000
7,611,920
7,701,200
8,387,560
13,272,760
14,228,460
14,290,700
14,681,580
16,943,780
22,625,300
101,303,240
TOP 10 COUNTRIES ON FACEBOOK
Number of Facebook users
USA
UK
Turkey
Indonesia
France
Canada
Italy
Philippines
Spain
Australia
0 750 1500 2250 3000
75.8
196.7
2046.8
137.6
31.0
117.0
1536.7
113.2
51.5
140.8
12-MONTH GROWTH RATE (%)
12 month growth %

3. Trends
• Young people rarely watch TV (they
download)
• iTunes is now the world’s number one
music store (Tower Records collapsed)
• Newspaper subscriptions/readership
declining by 10-20% per year

4. Implications
• Alternatives to advertising on TV
• Product placements in show itself
• Shift to social marketing and web
• FB,Twitter

5. http://www.suchtweetsorrow.com/media/images/background3.jpg
Do you surf for
convenience or
content?

6. http://www.bbc.co.uk/virtualrevolution/
• How do we to filter the enormous amount
of information delivered to us by search
engines?
• How confident are we in our ability to find
the ‘right answer’ when looking for
information on the web?
• How much do we concentrate when we’re
using the web, even when we’re using it to
make potentially life-changing decisions
http://www.bbc.co.uk/labuk/articles/webbehaviour/index.html

7. • How much of today’s web surfing do you
actually remember?
• How influential are ‘super brands’ in
defining the choices we make online?
• How do we decide on the reliability or
‘authority’ of information provided by
others online?
http://www.bbc.co.uk/labuk/articles/webbehaviour/index.html
Technology is
facilitating education.

9. Technology is helping
access to health.

10. Technology is speeding
up creativity and the
spread of creative
work.

11. Fan fic
Where did the original stories come from?

12. But big companies will
seek to protect their
copyrights and stifle
creativity.
Convenience is double-
edged.

13. Slacktivism and
Hacktivism
Slacktivism
• Expressing our views in a status message
• But not willing to act physically and make
sacrifices

14. Abangan!
• Faster innovation through open standards
and open source collaboration.
• Change in the way humans think and act:
evolution!
• More avenues for participation: use it!
• Improved government services: lead it!