We're tracking the social media conversation around the 2014 Winter Olympics using Radian6, our leading social analytics application

1. Tracking the Social
Winter Olympics 2014
Day 8 - Thursday, February 13, 2014

2. Total Number of Olympic
Mentions on 2/13/2014:
1,097,925
Data gathered on 2/14/2014 using Radian6 social listening

3. That’s 762 mentions a
minute!
Data gathered on 2/14/2014 using Radian6 social listening

4. Day 6 Timeline (Turns in Conversation)
Back-to-back hockey games featuring Russia
and Canada maintained a high level of
conversation throughout the afternoon.
Conversation around figure skating
gave the Games their first big bump
of the day.
120,000
100,000
80,000
60,000
40,000
20,000
0
12 AM
2 AM
4 AM
6 AM
8 AM
10 AM
12 PM
2 PM
4 PM
6 PM
8 PM
10 PM

5. Top & Trending Hashtags
• #TeamUSA experienced a climb on Thursday, in part
due to mentions in relation to USA’s sweep of the ski
slopestyle event. We also saw a related hashtag appear
in the top ten -- #GoTeamUSA. Slopestyle also got its
own hashtag, which broke through the top ten. It was
definitely a winning day for the sport!
• As the Olympics continue to roll on, #Sochi2014 is
maintaining its place on top. It saw an impressive 30%
gain in conversation day-to-day, jumping from 232,654
to 301,873 mentions
• The start of the men’s hockey tournament drove
increased usage of #Hockey, 12,692 mentions and a
place in the top ten. We expect that games for the
Canadian and US team to drive even more
conversations over the coming week.
#sochi2014
301,873
#teamusa
54,506
#olympics
37,114
#sochi
33,103
#olympics2014
28,927
#teamcanada
25,382
#wearewinter
14,418
#hockey
12,692
#goteamusa
9,988
#slopestyle
9,118
0
50,000 100,000150,000200,000250,000300,000350,000

6. Most Popular Sports & Events
• Hockey finally dethroned curling as the men’s tournament
got started. Its 69,761 were enough to boost it above figure
skating’s 65,210 mentions. With both events expected to
run through Friday, we are excited to see who will
dominate daily conversation.
80,000
• American success in the ski slopestyle event generated
enough buzz to carry the sport into the top five with 35,468
mentions. It will be interesting to see if congratulatory
remarks continue to carry it through Friday, a day after the
event has concluded.
50,000
• Sliding sports continue to represent themselves in the top
five with skeleton replacing luge. The sport continues on
Friday and we may see even more mentions of it over the
weekend.
20,000
69,761
70,000
65,210
60,000
50,131
40,000
30,000
35,468
24,418
10,000
0
Skeleton
Slopestyle
Curling
Figure
Skating
Hockey

7. Most Popular Countries
Top 5 Team Hashtags
• The most-popular country-related hashtags remained
relatively stable day-to-day, with Sweden replacing
Finland in the top five. That said, conversation
including #TeamUSA nearly doubled from 30,272
mentions to 54,505.
• The most popular countries mentioned without
hashtags didn’t change from Wednesday to
Thursday, though their positions did. While the United
States maintained the lead and Canada held onto
second, Japan leapfrogged the UK, leaving
Netherlands in fifth place.
#teamusa
#teamcanada
#teamgb
#teamrussia
#teamfinland
54,505
25,382
2,566
1,307
677
0
10,000
20,000
30,000
40,000
50,000
60,000
Top 5 Countries Talking
United States
Canada
Japan
United Kingdom
Netherlands
725,803
92,418
55,510
32,569
23,110
0
200,000
400,000
600,000
800,000

8. Top 10 Most Mentioned Athletes
Shaun White (USA)
50,923
Nick Goepper (USA)
23,056
Gus Kenworthy (USA)
20,053
Martin Fourcade (France)
15,992
Joss Christensen (USA)
13,257
Mark McMorris (Canada)
13,128
Jeremy Abbott (USA)
10,385
Patrick Chan (Canada)
Shaun White
@Shaun_White
50,923 Mentions
7,828
Justyna Kowalczyk (Poland)
5,468
Kelly Clark (USA)
5,054
0
35,000
70,000

9. Top 5 Most Mentioned Athletes
Non-North American
• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the
most talked about… But who are the most mentioned athletes outside of these borders?
Tina Maze
Slovenia
@TinaMaze
2,593 Mentions
Torah Bright
Australia
@TorahBright
3,789 Mentions
Arianna Fontana
Italy
@AryFonta
4,427 Mentions
Justyna Kowalczyk
Poland
@_Justysia_
5,468 Mentions
Martin Fourcade
France
@martinfkde
15,992 Mentions

10. Top 5 Most Mentioned Users
(Excluding Athletes)
@SportsCenter
16,408 Mentions
@USOlympic
15,167 Mentions
@Sochi2014
12,627 Mentions
@ NBCOlympics
9,995 Mentions
@CDNOlympicTeam
9,312 Mentions

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