The mobile channel has revolutionized the way we communicate with our customers. To keep up, marketers need to be thinking about how mobile plays a role in cross-channel, data and targeting efforts. In this guide you'll learn: -Strategies for effective SMS and Push communications -How to incorporate mobile into your marketing mix -Tactics to increase mobile engagement and conversions We're all in hot pursuit of knowing how to effectively deliver the right messages, through the right channels, at the right time. Let the 140 Mobile Marketing Tips & Tricks help drive your customer engagement strategy.

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3. What are Push Notifications?
Push notifications allow an app
to notify you of new messages or
events without the need to actually
open the application, similar to how
a text message will make a sound
and pop up on your screen.

4. What are SMS/Text Messages?
SMS = Short Message Service
SMS is used as an acronym for all
types of short text messaging up to
160 characters per message.

5. 1 Go everywhere your customers go Learn more
Is your website mobile enabled?
Start there.

6. 2 Go everywhere your customers go Learn more
Honor permission. Don’t alienate
your audience by sending
unsolicited SMS.

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Link to a mobile site to facilitate
additional interaction.

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Encourage consumers to
associate your short/long code
with your company in their phone.
People are more apt to open a
text from Best Buy as opposed to
85324.

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Reduce call center volume and
costs with mobile alerts.

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Always include a call to action in
push or SMS.

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Use targeted push messaging to
reengage users who downloaded
your app, but haven’t been back.

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Promote SMS campaigns in
stores, on digital signage and
across your website to maximize
visibility.

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Pair SMS and Email campaigns
together to deliver the right
message through the right
channel at the right time.

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Stay true to opt-in policy and
honor the expectation of the
campaign (no over sending!)

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Use SMS to gather feedback
from large groups of people
(fans, trade show attendees, etc)

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SMS is extremely effective for
customer acquisition, customer
retention, and increasing
customer spend (growth).

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Building a Mobile App without a
solid push strategy is like
building a Facebook fan page
without a social strategy.

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Use SMS to gather new email
addresses for your email
marketing efforts (Text your email
address to # for a special offer!)

19. 15 Go everywhere your customers go Learn more
SMS & Push Messages can be
personalized and segmented
just like email, think beyond the
“Batch and Blast” mentality.

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