Fmp: Proposal

1. Proposal
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Centre Name and Number:
York College 48357
Student Name and Number:
Ewan Wild 348136
Project proposal title and date:
Journey to the Drawn City 29th March 2019
Main area of activity:
Film
Rationale:
Throughout the year I have acquired many different skills and knowledge from previous projects. It
started off with an advertising project. Throughout this I learnt the basics of everything that I need
to use now, mainly Photoshop and Adobe Premier. After I learnt the basics, I went on to complete
different projects in print, audio, music video, and video games. Throughout these projects I learnt
about even these in even more detail, discovering how to do more complex cuts and effects on
Premier, and making more complex Photoshop creations. I can now use those skills to create a
trailer from making character movements on Photoshop, and putting them together on Premier,
which will come together to be my film trailer.
My previous production in video games actually could help a lot for this project. It contained a lot of
character creation on Photoshop. Although it was in the form of a 16-bit game, designing different
items helped, and I have a good degree of skill in creating good looking visuals on Photoshop.
Project Concept:
My project is a film trailer for an animated kids film that will be in a style that makes it look like it
was drawn. It will be a silent film with music that tells the story as well as the visuals. I will also
compose the music to make it work with the film, and so I can control where tempo changes and
music changes should be. The film is about a girl and the journey she takes to find the Drawn City,
a place she has only heard about in stories. She knows that it’s a long shot and the place might
not even exist, but she doesn’t know what else to do, there’s nowhere else to go. To go along with
my film, I will create a movie poster, which will be in the same style as the film.
I will also need to do a lot of research for my project. A starting point is to do research on other
animated films of a similar style. For example, Persepolis is a drawn film. This would be a good
film to research as it was made in the same way I want to make mine. I will also find other
animated films that were made in a similar way to how I want to make mine. I will also have to do a
lot of research into film music. Music is a big way of getting emotion out of people so it’s important
to do it right. For example, if a happy song were played during a sad scene, then the scene
wouldn’t seem so sad. To find out the music styles during different emotional scenes, I will do
research on different films, such as Up, or Paperman.
Audience Classification:
My character will be female and there isn’t really any violence, it is more just a story of an
adventure. Because of this I think my film will be more tailored towards females. It is also an
animated film, which usually is suited to younger viewers. There’s no bad language or violence
either, making my film suited to children, ages between 4-10. This is the age where kids tend to
enjoy animated films and wouldn’t be bothered by a lack of violence. I also think there is a
particular social class that my film attracts. I think it would be most suited to social class C1, lower
middle class. This is because it is a safe film for the whole family, and this social class is one that

2. Proposal
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Bibliography:
1. Anon.(2012). The Walt Disney Company History. Available:
http://www.fundinguniverse.com/company-histories/the-walt-disney-company-history/. Last accessed
28th Mar 2019.
2. Gilliam, T (1978). AnimationsOf Mortality.York: Methuen . P1-6.
3. Macleod, D. (2011). Umbro Blackout. Available: http://theinspirationroom.com/daily/2011/umbro-
blackout/. Last accessed 28th Mar 2019.
4. Monty Python and the Holy Grail. (1975). [film] Directed by T. Gilliam and T. Jones. Scotland: Python
(Monty) Pictures, Michael White Productions, national Film Trustee Company.
5. Paperman. (2012). [film] Directed by J. Kahrs. Walt Disney Studios: Walt Disney Animation Studios.
6. Parkinson, D. (2018). Where to begin with Norman McLaren. Available: https://www.bfi.org.uk/news-
opinion/news-bfi/features/where-begin-norman-mclaren. Last accessed 29th Mar 2019.
7. Persepolis. (2007). [film] Directed by M. Satrapi and V. Vincent Paronnaud.France/Iran: Celluloid
Dreams, CNC, France 3 Cinéma, The Kennedy/Marshall Company, Région Ile-de-France.
Week Tasks to be Completed: Specific Tasks
1 Initial Ideas and Proposal  Write the pre-proposal – what I want to do and
occupies a large percentage of the population. My film doesn’t have a specific geodemographic.
As there are no words in the film, just music, it is suitable for anyone. However there are some
words in the trailer, for example, the title. Because of this I would say that it’s more suited to
English speaking countries such as the USA and England. To narrow it down even more, I think it
would be most popular in England; this is because of people of a specific psychographic. This
psychographic is belongers. These people are brand loyal and are more attracted to products
where they’re from, in this case The UK. Because I am making it, they might be more attracted to
this product. Due to me making a film, people will also watch it for entertainment. It can be used as
an escape from real world problems, or just be watched for enjoyment.
How will the project be evaluated and reviewed:
There’s a couple of ways to evaluate my work that I will be doing. Throughout the production of my
project I will be making a weekly development diary, which will follow my work over the four weeks
in the form of a production reflection. There I will be able to talk about what improvements I could
make to each area and what I thought I did well. At the end of the project I will also make an
evaluation. This will talk about everything in my FMP, from how good I thought my research went,
to how I managed my time throughout the project.

3. Proposal
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my aims for the project
 Skills audit – talk about my strengths and
weaknesses going into this project.
 Mood board – add colour schemes, patterns, and
existing products similar to mine then analyse it.
Talk about similarities, differences and what I will
do to incorporate a certain item.
 Key influences – add at least three different
people or products that have influenced my
project. How have they? Why?
 Add any extras that could be useful. Mind maps
of ideas, more mood boards, etc.
 Proposal – Give a brief explanation of my project
concept as well as how my skills that I’ve learnt
on previous projects help. Also talk about how my
project will be reviewed and the audience my
trailer will appeal to.
2 Research  Start by analysing existing products that are
similar to mine – if it’s a film, pick a scene and
analyse areas such as the mise-en-scene or
location. If it’s a still poster, analyse use of colour
or fonts.
 Secondary audience research – For existing
products, find out what the audience thought. For
example, look at the reviews for a film that was
researched in existing products.
 Primary audience research – create a
questionnaire or interview people as to what they
think of existing products and what they think of
my idea.

3 Research  Finish Primary audience research if I haven’t
already
 Subject research – get some background
information on the subject and note down any
additional comments they have made during
audience research.
 Practical Research – experiment with styles
similar to mine. For example, try a different type
of stop motion.
 Finish bibliography of everything you’ve
researched
4 Pre-production & Planning  Start with a reflection of what I’m doing, why, and
for whom.
 A lot of pre-production is shorter slides about a
lot of things. For example, I will make lots of
slides on areas such as risk assessments,
budget, contingency planning, location and
resources.
 I will finish on a production schedule. This will
follow the next four weeks and give me an idea
on how much time I should be spending in one
area.
5 Production  Week one will all be spent in front of a PC. I will
create the characters and the different walking
cycles that go with them. A lot of time will be
spent on this as there will be a lot of different
movements

4. Proposal
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6 Production  Week two of production will be finishing up the
movements of the characters, then working on
the backgrounds. For example, the trees and
buildings. If this is done earlier in the week, then I
will also be able to start creating my trailer.
7 Production  The third week of production will be split into two
halves. The start will be finishing taking all the
photos to complete my trailer, and the second will
be dedicated to the editing of it. Putting all the
photos together on Premier to create a moving
image. Once the image is made, I will be able to
make the score for the music.
8 Production  The last week of production will be dedicated to
finishing up my trailer and completing side
projects. Once the trailer is done, I will make the
poster for the movie on Photoshop. If I have
finished this and it looks good, I will make more
products, such as an album.
9 Evaluation  The evaluation is about the strengths and
weaknesses of different areas throughout my
project, and what I could do next time to improve
me. In this I will talk about different areas such as
my time management, and technical qualities of
my project, both the main and side projects.
 I will finish off with peer feedback. This is where I
will show people my finished product and ask
them what they liked about it and what they
disliked. From this I will make a summery and
talk about if I agree or disagree with them, and
then I know how to improve it if I complete a
similar task in the future.