Personal Branding

Visit
evisors.com
to browse all mentors who
can help you with:
• Informational Interviews
• Resumes & Cover Letters
• Mock Interviews
…and more!
Hosted by: Career Advisors on Demand..com/webinars

Personal Branding
featuring:
Hosted by:
Caitlin Quan
Evisors Marketing & Operations Associate
Bobby Umar
President of

Engage with your Personal Brand
--Bobby Umar
Twitter: @raehanbobby

1 Intro to Leadership
2 Corporate Brand
3 Personal Brand
4 How to Develop it
5 How to Leverage it
Twitter: “raehanbobby”

Bombardier:
Aerospace Design Engineer
Musical Theatre Company:
Artistic Director
Kraft Canada:
Cheese
Unilever:
Dove Masterbrand and the
Campaign for Real Beauty
Raeallan:
Entrepreneur
Shad Valley McMaster:
Assistant Director / Faculty
Fade to Brown:
Sketch Comedy Performer

Bombardier:
Aerospace Design Engineer Musical Theatre Company:
Artistic Director
Kraft Canada:
Cheese
Unilever:
Dove Masterbrand and the
Campaign for Real Beauty
Raeallan:
Entrepreneur
Fade to Brown:
Sketch Comedy Performer
A Diverse Career,
A Lifetime of Branded
Engagement
Shad Valley McMaster:
Assistant Director / FacultyKey Take-away:

“Leadership is about making a difference
and creating positive change. Its about
getting things done, and getting rid of
everything else that doesn’t contribute. Its
about encouraging, enabling, and
empowering every volunteer. Its about
reinforcing core values, articulating a
vision, and then setting people free.”
--Carly Fiorina, Former CEO of Hewlett-Packard

1
Are leaders born or made?

1

1
You all were born to be made
into Leaders!

Leaders Connect
Leaders know who they are
Leaders ask the right Questions

Hosted by:See the rest at evisors.com/webinars/webinar/79

You gotta want it!

What is my Personal Brand?

"A brand is a living entity, and it is enriched
or undermined cumulatively over time, the
product of a thousand small gestures.“
--Michael Eisner, Former CEO of Disney

1
2
3
A promise to deliver an unmet need
A collection of your experience with a name, logo or symbol
What you remember -- e.g.
Key Take-away: A brand is a promise

1
4
7
2
5
8
3
6
9
Source: Millward Brown Optimor BrandZ Report 2012

1
2
3
4
5
In today’s economy, you need an emotional connection
You and your colleagues or contacts are defining it
Early adopter vs. Late adapter?
If you don’t create a consistent brand, the competition will
Creates a focused link for the organization, the team & YOU
Key Take-away: Know your brand, then engage!

1
2
3
4
5
Recognition
Trust
Loyalty
Market Share
Relationship
Increase $$
Increase happiness
Key Take-away: Relationship with a brand can be profitable

Key Take-away: Dove insight led to incredible brand growth!

Key Take-away:
What does
{Insert your company here}
promise to bring?

Corporate Brand:
Promise delivered to stakeholders
PERSONAL BRAND:
Promise delivered to everyone you
come in contact with

Key Take-away:
What do you promise to bring?

Key Take-away: Personal brand is both personal & professional
1 Some of the best brands have a personality
a Richard Branson (Virgin)
Obama (U.S. Gov’t)b
2 We have multiple brands for multiple contacts
a Customers, Employees, Suppliers, Family, Friends, etc.

1 Personal brand to my wife
a Listens to my stories
Supporter and best friend
Connection
b
c

2 Personal brand to my son Nyal
a Picks me up
Reads stories
Connection
b
c

2 Personal brand to my new daughter Ryah
a Picks me up
Makes googly faces
Connection
b
c

3 Personal brand to my Mom
a Rebellious
Loves my food (curry!)
Connection
b
c
Key Take-away: Personal brand is unique to each & similar to all

What is your Personal Brand as
[insert name]?

1
2
3
4
5
How do you figure out your Personal Brand?
I’ll go through the steps
Key: take time to reflect and be completely honest
Feel free to ask anyone for feedback
Have fun with the process!
Invest in yourself. The BEST investment ever!Key Take-away:

1
Best. Investment. Ever.
Your investment → Your worth
No deposit. No return.

1
Whatever you think it is…
Let’s wipe the slate clean!

1
2
3
4
Know Thyself: 4 Key areas to target
Your Assessment
Assessment of others
Online/Computer assessment
Review of all your Experiences
PERSONAL BRAND

1
2
3
4
5
Personality
Values
Interests
Skills
Experiences
PERSONAL BRAND
“Know thyself.”
-- Aristotle

1
2
3
4
5
Myers-Briggs
True Colors™
Strengths Finder
Birkman’s First Look
Leadership Circle 360° Profile Assessment™
Holland Interest Codes
Each has its own benefits, but all of them offer useful
insights and guidance
Key Take-away:
6

1
What are your key
Personality traits?

1
2
3
A set of beliefs or criteria that are important to us
Unique to each individual
• Background
• Upbringing
• Life experiences
• Personal philosophy
3 main types related to your professional and personal growth
• Intrinsic
• Extrinsic
• Lifestyle
Your Values are a Point of Difference (POD) and are
constantly evolving.
Key Take-away:

1
What values are most
important to you?

1
2
3
Things that you enjoy doing or are curious about learning
Proper alignment = proper motivation
Interests change as you do
Gain insight into your strengths and your needs
Look at what you do and what you yearn to doKey Take-away:
4

1
2
Aptitudes developed from patterns of interests, activities, and
successes
Natural tendencies / skills
• Learned skills
• Special skills
• Always developing
What are your aptitudes, which ones do you like?Key Take-away:

1
What are your top skills
and interests?

1
2
Experience, Knowledge, and Achievement
Successes from application of skills
Acknowledgements, awards, key results
The “Story” and Feelings behind the experience
Focus on any achievements you are most proud ofKey Take-away:
3
4

1
What are your top 3-5
experience stories?

1
2
Now it’s time to extract your brand
Common themes?
Threads within the stories?
Words, ideas, and images that stand out?
• Brainstorm all relatable and exciting words from these
Your Personal Brand is that what everyone gets or
expects from you. It is your promise to them.
Key Take-away:
3
4

1
2
Top 3-5 Personal Brand elements
Personal Brand statement
• What you are the best at (value)
• Who you serve (audience)
• How you do it uniquely (USP)
Bobby Umar is a dynamic connector who nurtures people to discover their
purpose and authentic journey to achieve personal and professional
leadership
Keep your statement punchy, memorable, and realKey Take-away:

1
2
Top 3-5 Personal Brand elements
Personal Brand statement
• What you are the best at (value)
• Who you serve (audience)
• How you do it uniquely (USP)
Bobby Umar is the Beacon of Light who finds “Lost” Leader-Ships and
brings them ashore to start an authentic Leadership Path of Passion and
Purpose
Keep your statement punchy, memorable, and realKey Take-away:

1
Know yourself
Show yourself
Grow yourself

1
2
Start walking the walk
Start talking the talk
Build your online brand presence
Make it a daily part of your everyday life
Demonstrate Passion, Meaning and DifferenceKey Take-away:
3
4

1 Networking Events
• Elevator pitch
• The Art of Questioning
• Talk about passions
• Determine their brands
• Storytelling
Infuse Personal Branding in what you talk aboutKey Take-away:

2
• Build your profile
• Solidify the headline
• Connect
• Engage
Update both your online and offline resumeKey Take-away:

4 Career Leadership
• Think of fit between Corporate
and Personal brand
• Network aggressively within
the office
• Leverage feedback
• Storytelling
Do they know what YOU promise the company?Key Take-away:

1
2
Get feedback to finalize your Personal Brand
Tell everyone by engaging both online and offline
Monitor your progress
Keep it real, authentic, clear, and be yourself
Don’t Wait! The Personal Brand journey starts now!Key Take-away:
3
4

1
Personal Brand: What you promise to bring2
Corporate Brand: What organizations promise to deliver
4 How to leverage with your Leadership
Infuse it in everything you say and do online and IRLa
Know yourself to show yourselfb
Make a difference for the people you servec
How to develop: Self-Assessment, Feedback, Online, Experiences,
Personality, Values, Skill, Interests
Themes, Threads, Words, Images, Ideas
3

The best investment is in you!

Bobby Umar
President, Raeallan
raehanbobby@gmail.com
416-838-2526
www.raeallan.com
Twitter: “@raehanbobby”
“Caring + Communication = Connection”
Connect
with me on
Linkedin,
Twitter and
my FB page!

Questions & Answers

Questions & Answers
Question 1:
What are some of the common mistakes or
misconceptions about personal branding?
Hosted by:See the answer at evisors.com/webinars/webinar/79

Questions & Answers
Question 2:
What are your top 3 tips for personal
branding when making your LinkedIn
profile?

Questions & Answers
Question 3:
How do you facilitate others in discovering
their personal brand?

Questions & Answers
Question 4:
Should I change my branding depending on
the company I am interested in?

Questions & Answers
Question 5:
Are your personal branding suggestions
applicable from a cross-cultural perspective?

Get the latest updates on upcoming
webinars by following us:
Register for live webinars and view all our recordings at:
www.evisors.com/webinars
facebook.com/Evisors
twitter.com/Evisors
pinterest.com/Evisors
linkedin.com/company/Evisors

Personal Branding

Recomendados

Recomendados

Mais conteúdo relacionado

Semelhante a Personal Branding

Semelhante a Personal Branding (20)

Mais de Evisors

Mais de Evisors (11)

Último

Último (20)

Personal Branding