Digital Advocacy and Marketing Tactics for Any Library
If you want your libraries social media strategy to increase funding support for you library, or if your website costs more than it raises, or if you want your emails and Facebook posts to engage more people, then this webinar is for you. If you're concerned about the cost of these strategies, remember that we designed these webinars to introduce tools, tactics, and strategies that can be used by any library. In fact, you're probably using some of them already but in this webinar we'll show you the secrets to supercharging your digital strategy. It shouldn’t come as a surprise that better websites, big data, strong email, and effective social media tactics are changing the ways that large and small organizations communicate with their communities. However, in many libraries each of these tactics exist independently and without a more holistic strategy and most notably, without harnessing the power that comes from using digital tools. Many of these tools are free or inexpensive and can be used by libraries of all shapes and sizes to increase reach, awareness, power, and influence and engage the community to increase support. In this presentation, we will debut some of the overall digital theory, best big data practices, and most effective digital tactics that are used by major organizations, causes, political campaigns, and more. We will also discuss many of the ways that even small and underfunded libraries can harness this power for themselves through rethinking our websites and the way we integrate social media strategies with our current strategies. At the end of this webinar you'll start to see these tactics in use on your social media and you'll gain insight into the strategy behind those tactics that might have seemed strange or awkward. Some of the tactics that we'll explore in this webinar include: Re-thinking library website strategy and platforms Harnessing the power of a supporter database Re-evaluating the our email strategies Improving the way we use Facebook Introducing some free (or inexpensive) new engagement tools If you want to use digital platforms to raise awareness, support, donations, volunteers, or users, this webinar will show you how to bring your digital strategies together to accomplish your goals. Visit our webinars on demand page to watch this premmium webinar today - everylibraryinstitute.org/webinars_on_demand
