1. This document is offered compliments of
BSP Media Group. www.bspmediagroup.com
All rights reserved.

2. www.whive.com
Powering Social Innovations
By @Patrick_Mungai, Investment Advisor @Whive

3. Content Provider Challenges
1.
2.
3.
•Distribution of content
•Audience appeal & retention
•Sustainability (monetisation)
Solution = Leverage on Social Media

4. 3 Q’s for content providers
1.
•Who’s my target audience?
2.
•What do they want to hear?
3.
•How do I sustain this?
You need to answer this first & fast

5. The How
1.
Compelling & consistent content
2.
Choose the right platforms
3.
Take time to build a loyal audience
4.
Determine your revenue model

6. The Hard one - Monetisation
1.
2.
3.
• Selling eye-balls through advertising
• Direct content sale
• Selling data through eye balls data
capture
Question is, are this all sustainable?

7. Who has done well?
1.
•SA - Soccer Laduma
2.
•Nigeria – Iroko Tv
3.
•Uganda – Kawowo Sports
Future = lumping content with
products

8. Content with products
1.
Using Apps to solve problems
2.
Crowdsourcing & yes Crowdfunding
3.
Enabling Co-Creation
4.
Packaging solutions to businesses

9. PesaFund
Combines Social Media & Content
to crowdfund startups

10. THE ECOSYSTEM
STARTUP ENTREPRENEURS:
• First time entrepreneurs
• Struggling entrepreneurs
• Successful serial entrepreneurs
CAPITAL PROVIDERS:
Investment Groups
•Angel investors
• Funding agencies
• Crowd sourcing
•
BUSINESS SUPPORT PROVIDERS:
• Consultants
• Experts
ONLINE SOLUTION PROVIDERS:
• Online Training providers
• Online solutions

11. Q&A
Lets Engage
.