11. Mobile Africa (Some general
stats)
• Internet users now just over 16 million
• 42 million mobile users in SA – There are
68m active sim cards (Africa has 700m
phones now, still rising fast)
• Approx 12 million smartphones in SA now (5m blackberry,
4.2m Symbian, 2m Android, 0.6m iphones, 0.2m
WinPhone)
• Top mobile sites in SA – Facebook, Google,
Mxit, zamob.com, gumtree, soccerladuma.mobi
12. Mobile Africa (Some Social Stats)
• 9.9 million Facebook users (+90% use it on
their mobile – no mobile apps)
• 2.8million Twitter users in SA (+90%
Mobile)
• MXit users: 6.5 million active SA users
for the last 30 days (Over 60 million
total registered users – SA/Kenya/Nigeria)
• Over 1 Billion “Please call me” sent each
month
• 12.5 million SA people use apps on their
20. If your site doesn’t load fast,
people will be sad
21. Expectations
71% expect the mobile site to load as
fast as on a desktop.
74% will only wait up to 5 seconds, now
more for the site to load.
Real world
77% of top brands mobile sites take
longer than 5 seconds to load.
79% of Google advertisers don’t have
mobile optimised sites.
Slow loading and poor navigation are main
complaints.
25. Contextual Marketing is important in
mobile
“Contextual marketing is
about delivering the right
message to the right
person, via the right
medium at the right time.”
28. Some Africa data
• 80% of all new phones sold are smart /
feature phones
• 29% of SA Vodacom users have
smartphones
• 850m Phones (127m Smart) by 2015
(Africa)
• 250m data connected devices by 2015
(Africa)
• Personal Computer sales down 14% in Q1
2013 (largest drop since entry – Africa
is mobile)
