Conferences
Seminars
Special Events
Trade Shows
Themed Parties
Concerts
Fashion Shows
and much more

THE EVENT PLANNING INDUSTRY AT A GLANCE
Total Spending for events worldwide has reached $650 billion dollars annually
$71
Other
$316
USA
$263 Canada

EVENTS INDUSTRY SHOWS CONSISTENT GROWTH
 The events industry has grown
at an average pace of 6.2%
each year globally since 2003
 It’s projected to grow 5.5% per
year through 2011.

Growth of Plan Ahead Events Franchises Worldwide
100
100
80
65
60 40
40 150%
62% Franchises
20
0
2008-2009
2009-2010
2010-2011

THE ECONOMIC SIGNIFICANCE OF MEETINGS
TO THE U.S. ECONOMY
The Economic Significance of Meetings to the U.S. Economy study reveals that the U.S. meetings industry directly supports:
 1.7 million jobs With the country looking for effective
 $263 billion in spending, ways to work its way out of a
 $106 billion share of the GDP (Gross Domestic Product) recession, the meetings industry plays a
 $60 billion in labor revenue critical role in supporting jobs in
 $14.3 billion in federal tax revenue and communities across America, creating
 $11.3 billion in state and local tax revenue each year environments that foster innovation
and business success and so do YOU!
Source: CIC February 2011

THE ECONOMIC SIGNIFICANCE OF MEETINGS
TO THE CANADIAN ECONOMY
A recent study revealed the overall effects (direct, indirect and induced impact) of
Canadian meetings activity to the Canadian economy:
 Generated more than $71-billion/year in industry output
 Produced more than 673,000 meetings/year with an average of 70-million annual
participants
 Generated more than $14-billion in annual tax revenues for all levels of government
 Created the equivalent of more than 550,000 full-time jobs/year

IMPACT ON YOUR NEW BUSINESS
A total of 205 million people, representing domestic and international delegates,
exhibitors and organizers attend the 1.8 million meetings in USA.
Of the 1.8 million meetings:
1.3 million are classified as corporate or business meetings
270,000 are conventions, conferences or congresses
 11,000 are trade shows and 66,000 are incentive meetings
The vast majority of meetings (85 percent) were conducted at venues with lodging.
Meetings generate 250 million overnight stays by 117 million Americans and 5 million
international attendees.

THE EVENT PLANNING INDUSTRY AT A GLANCE
Total Spending for events worldwide has reached $650 billion dollars annually
$71 Other
USA
$316
Canada
$263
How much of the
pie do you want?
"50 Top" represents $1.5 billion

Event planning is one of the top 50 growing careers in the USA…
And you are now part of the fastest growing full
service Meeting and Event Management
Company
IN THE WORLD!

Why Event Planning?
One half to one percent of a company’s sales are spent on events.
This percentage even higher for pharmaceutical, technological
and financial service industries.
Conferences, meetings and events are a great way to introduce
new products, get face-to-face with customers and vendors and
increase sales.

Why Plan Ahead Events? Why you?
 Benefit from our Knowledge and Experience – Over time, Event Planners gain extensive knowledge and wisdom regarding events and
parties; they know the latest trends, newest venues, the hot colors, budget-saving secrets and details that the client may not be aware
of if they plan only one or two events annually.
 Stress-Free Troubleshooting – Despite all the planning, preparation and management, almost every event inevitably encounters an
unforeseen hiccup. A PAE planner can secure the resources necessary to resolve any issues seamlessly and keep the event on track.
 Enjoy “One Stop Shopping” Our staff is available to keep you organized, offer advice, manage and coordinate details, and most
importantly, provide a single point of contact when you have questions or needs. We will also help you create an affordable budget,
review all contracts, and make sure that your expectations are met.
 Clients will save money – PAE Planners not only build relationships with suppliers but we have the most extensive list of vendors. A
quality planner will pass on discounts and special prices to its clients (20 % or more)
 Clients will save time – We at PAE can organize and execute an event in less time than the client ever could, allowing employees to
focus on other responsibilities.
WIFM

Why Plan Ahead Events? Why you?
“We provide spectacular events
to companies and organizations
that leave lasting memories to all
of the attendees”

PAE is FULL SERVICE
CONVENTIONS

WE ARE FULL SERVICE
EXHIBITIONS/ TRADE SHOWS

WE ARE FULL SERVICE
MEETINGS

WE ARE FULL SERVICE
SPECIAL EVENTS

WE ARE FULL SERVICE
INCENTIVE TRAVEL

Who uses our services?
•Commemorations •Client Appreciation Events •Seminars
•New Product roll-out •Golf Outings •Trade Shows
•Political Events •Annual Business Meetings •Open Houses
•Fashion Shows •Committee Meetings •Fairs
•Education •Corporate Retreats •Fundraisers
•Sales incentives •Meetings/Conferences •Association Events

How do meetings help?
 Drive Sales and Profitability
40% of Prospects are converted to customers in a face-to-face setting
4:1 return on investment for incentive travel, in the form of heightened employee
morale and performance
 Enable businesses to deliver key strategic objectives
 Catalyst for education and professional development
 Motivational and can instill behavior changes
 Stronger brand awareness through customer experience
 Create jobs and tax revenue wherever participants gather

Who is my competition?
Independent Planners
Destination Management Companies
Site Selection Companies
In-house Event Managers
We are independent planners, but we have a vast network = Credibility

Don’t be afraid of the competition
1. Learn from your competitors: Your competitors are solving the same problem, however, in most cases they will be
providing different solutions. It is always good to see how your competitors approach that problem; how they grow, how
they identify target markets, and so on. You can learn from both their successes and their failures.
2. Have a mission statement: To me, the only cure to your competition paranoia is a clear mission statement. Do you have a
good vision for your company? Have you built a very clear bottom line mission statement to define the key objectives, and
also to measure success? Instead of focusing too much on your competition, you should focus on your own mission.
3. Are you any better?: Good competitors challenge you, and force you to think hard about your business. Are you any
better than you competitors? If you are not any better, or cheaper, why should people hire you you?
Are you serving different target customers?
Your competitors can help you to examine your
business, identify your competitive advantage,
I believe that healthy competition is good. It motivates
or further differentiate yourself in the market. you, and pushes you and your team to try harder.

What sets PAE apart from the competition
Buying Power for the Client
One Stop Shop/Full Service
Support System
Star Point Services
Mentors
Brand Awareness
Ultimately YOU set us apart from the competition

ENTERING 2012…

Sealing the Deal
Source: Oxford Economics/USTA

SEALING THE DEAL
CUSTOMERS
Prefer face-to-face 75%
EXECUTIVES
Long-term relationships 95%
Negotiating major deals 82%
Interviewing key staff 81%
Listening to major customers 69%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

THE BEST TOOL FOR THE JOB
VIRTUAL MEETINGS
Save time 92%
Save money 88%
Add flexibility 76%
Permit multi-tasking 64%
FACE-TO-FACE MEETINGS
Build relationships 88%
Pick up body language 77%
Support interaction, bonding 75%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CEE AGENDA
1 Goals/business planning 2 Vendor relations
3 Concept to completion 4 Marketing
5 Products/services 6 Sales
7 Pricing 8 Time management
9 Negotiating 10 Financial management
11 Contact management 12 Event management
13 Ad specialties 14 Event marketing

CONGRATULATIONS
And welcome to the PAE family