1. 1
How 9 Race Directors
Save Time and Sell More
Your ultimate race registration guide

2. Race day is approaching.
You’re under pressure to keep
costs low and registrations high.

3. To help you save time and sell more,
we asked 9 race directors how they
selected their registration partner.

5. Here are their top 10 tips.

6. Use an intuitive, DIY platformTip 1

7. Instead of wasting time
waiting for your registration
partner to make manual changes…

8. 400 registration errors
with their old registration partner...
Dana Point Turkey Trot went from manually troubleshooting

9. no errors
with Eventbrite.
...to having

10. ...avoid registration errors and
make updates yourself, instantly.

11. Our main goal was to figure out
the most efficient way to minimize
the manpower needed and have
the flexibility to change event
details because every event is
unique in nature. Eventbrite is
totally seamless. It’s easy and you
can do it yourself.
—Tunnel to Towers

12. Eventbrite was the only system
capable of providing solutions to
the many nuances of our
registration structure. Not only
is Eventbrite intuitive and easy
to use, their team is flexible,
creative, and provides
outstanding customer service.
—FitOne

13. Tip 2 Save time on customer service

14. Stop spending your time answering
questions about registration...

15. 90%
decrease in incoming customer service calls
after switching to Eventbrite.
Dana Point Turkey Trot had a

16. In our first year using Eventbrite, we saw a
decrease in incoming phone calls by about
70%! We love the ‘Contact the Organizer’
link directly on our registration page. Also,
the integration of our website and social
media sites helps us to better inform our
registrants before they have to pick up the
telephone.”
—FitOne

17. … and instead get your questions
answered by your partner’s 24/7
customer service .

18. 18
We were truly blown away by the
Eventbrite customer service… We
were always greeted with a smile
on the other end of the line, and
there was no question too simple
or too complex.
—Longhorn Run

19. Increase sales with faster
registrationTip 3

20. Instead of losing sales because of a
complicated registration process...

21. It was important to us to have a
platform that registered people
quicker. We felt like many of the
legacy endurance sports
registration platforms were
getting bogged down in the
details, when people really just
wanted to sign up quicker.
—Easy Day Sports

22. ...make registration fast and
easy for your participants.

23. Tunnel to Towers had a
Image
or
graph
FitOne had a
After switching to Eventbrite,

24. Tip 4 Sell more with free promo tools

25. Use your partner’s free promo tools
to attract new participants...

26. We love Eventbrite’s social tools
and the support we’ve received
through their newsletters and
website integration. Last year
with Eventbrite, their tools helped
us garner nearly 15,000
impressions.
—Dana Point Turkey Trot

27. 25%
of all Crescent City Classic site visits
were driven by Eventbrite promo tools.

28. ...and see registrations skyrocket.

29. Eventbrite promo tools drove
in sales driven for Wendy Walk.

30. Grow sales year over yearTip 5

31. Choose a partner that helps you
sell more registrations...

32. 75%increase in participant registrations
in the first two weeks after switching to Eventbrite.
Monumental Marathon had a

33. After switching to Eventbrite, FitOne had a

34. ...and find out what promotions
are most effective to keep
growing each year.

35. Working with Eventbrite has helped us
sell more tickets. We’re able to track
who’s clicking from where, how many
people view the link, and if that results in
a sale or not. Anyone who’s as data
obsessed as I am will absolutely love
Eventbrite’s backend.
—Dana Point Turkey Trot

36. Tip 6 Drive buzz and sales with
social media

37. Use intuitive social integrations to
sell more registrations...

38. Social media is one of our best
marketing tools, and Eventbrite
makes it easy to share that they
are attending on Facebook. A
huge portion of our event traffic
comes from Eventbrite’s social
sharing tools.
—Tunnel to Towers

39. ...and turn participants into
followers.

40. Tunnel to Towers attracted Dana Point Turkey Trot had a
With Eventbrite’s social integrations,
50%
of their traffic
via Facebook
75%
increase in
Facebook followers

41. Eventbrite’s innovative social media is
beyond anything we have seen. Our
runners are excited to register and
share.
— Crescent City Classic

42. Make it easy for participants to
register on mobileTip 7

43. Mobile registrations are growing
each year...

44. With Eventbrite, the Longhorn Run had a

45. ...so make it easy for participants to
register on-the-go.

46. Not only does Eventbrite make
our pages reflect our brand, they
also make it really easy for
attendees to sign up with their
two-step registration process,
both online and through mobile.
—Crescent City Classic

47. Tip 8 Streamline on-site sales with a
free mobile registration app

48. Use mobile to enable on-site
registrations and shorten
check-in lines...

49. The Eventbrite Neon mobile app enabled a
reduction in on-site registration time
for Wendy Walk.

50. Before, we had to rely totally on pre-
registration, and were limited to cash...
Eventbrite Neon has enabled us to register
walk-ons at the event, which is probably
30% of our attendees. And we can now take
credit cards for raffle and auction items
during the event.
—Wendy Walk

51. The Longhorn Run saw a

52. ... all while using fewer
check-in devices than ever.

53. 1.5x
reduction in devices needed at check-in
for Human Movement Management.

54. Shorten lines with dynamic bib
assignmentTip 9

55. Use Dynamic Bib assignment to
shorten lines and streamline entry...

56. Human Movement Management saw a

57. We love that Eventbrite has incorporated
Dynamic Bib into Eventbrite Neon. We really
like knowing that everyone is easily tied to a
bib for liability and legal purposes. It’s a
comforting thought while on-site. The entire
check-in process is so seamless and quick!
— Human Movement Management

58. ... so you can keep registration open
until the starting gun goes off.

59. The Dynamic Bib assign feature is a game changer.
The days of spending hours pre-assigning bibs and having 20+
volunteers to hand out bibs at pre-race packet pick-up are gone.
It is the most innovative thing we’ve seen.
For putting on shorter races like 5Ks, it was important to keep
registration open as long as we could. With Dynamic Bib assign,
we can now leave online registration open all the way until the
gun goes off.
— Easy Day Sports

60. Tip 10 Integrate fundraising and
registration to boost donations

61. Empower participant fundraising by
integrating Crowdrise in your
registration...

62. 11%
Tunnel to Towers
saw an
increase in fundraising per participant
after integrating Crowdrise and Eventbrite.

63. Our first year using Eventbrite and Crowdrise
was our most successful year yet. Last year it
took around six minutes to register and create
a fundraising page, and this year it dropped
down to two! Instead of sending people to
two platforms, a participant can register on
Eventbrite and immediately be asked if they
want to fundraise. It’s totally seamless.
—Tunnel to Towers

64. ...and collect credit card donations
day-of, no WiFi necessary.

65. “Eventbrite Neon has been so
instrumental in helping Wendy Walk
to raise funds on the go. We often
have events that are in public park
spaces where there is no access to
WiFi, and because the app works so
well with a cell phone, we can still
easily take credit card information
and raise money for research.”
— Wendy Walk
“Eventbrite Neon has been so instrumental
in helping Wendy Walk to raise funds on
the go. We often have events that are in
public park spaces where there is no access
to WiFi, and because the app works so well
with a cell phone, we can still easily take
credit card information and raise money
for research.”
— Wendy Walk

66. 66
or speak to an expert at (855) 292-7905.
Want to make sure Eventbrite’s right for your
race?
Watch the Demo
for Race Directors

67. Emily Carter, Director of Programming
Wendy Walk
Meet the race directors
Jamie Monroe, Managing Director
Easy Day Sports race series
Heather Hill, Event Director
FitOne 5K, 10K, and half marathon
Laine Thomas, Event Manager
Crescent City Classic 10K

68. Cecelia Lopez Cardenas
Program Coordinator
Longhorn Run 5K & 10K
Blake Boldon
Race Director
Monumental Marathon
Meet the race directors
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or
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or
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Paola Tornabene
VP of Corporate Affairs
Tunnel to Towers 5K
Meagan Augustine
Registration Manager
Human Movement
Management race series
Vickie McMurchie
Sr Operations Manager
Dana Point Turkey Trot 5K
& 10K