Pitch Deck for the Think Beyond Plastic competition

1. Event Water Solutions (EWS)
296 Memorial Ave
Orillia, Ontario, Canada
L3V 5X6
Cha Shennett - Director of Operations
chad@eventwatersolutions.com
705.321.761
We partner with festivals and events to
help reduce and eliminate the need for
plastic water bottles by providing
mobile water stations

2. The Problem of Single-use Plastic
Water Bottles
Problem: 500ml single-use water bottles & keeping
large crowds hydrated and safe
Festivals and events have determined the way to
provide drinking water and hydration is through the
usage of millions of plastic water bottles -
Dasani, Nestle, Aquafina, etc.
Furthermore, festivals charge upwards to $5.00/bottle
for water, which ultimately leads to many patrons
passing out and even dying from heat stroke and
dehydration.

3. Solution - Water Refill
Stations
With 36 water stations built, we can service any size event across North America
- ensuring access to water for all attendees of a festival or event. The water
stations are a free service for patrons, further guaranteeing festival goers will
stay hydrated and safe throughout their time at the event.
Example: At Electric Daisy Carnival Los Angeles in 2010 there was over 300
medical trips caused by dehydration. In 2011, in a hotter Las Vegas climate with
our water stations present, there was only 7 - that's a 97.8% improvement.
The problem of single-use plastic water gets reduced & eliminated as festivals
allow into the ground empty reusable water bottles & Camelbaks to refill at the
water stations. If the festival does sell plastic bottles, they can now be refilled
rather than being thrown in the garbage before having to buy an additional
plastic bottle.
Example, at Lollapalooza 2012 in Chicago, we poured enough water to refill
over 250,000 single-use plastic water bottles. Lollapalooza Camelbaks sold out
by the morning of the second day.

4. Money
Making It: We lease the water stations to festivals and
events as well as pick up additional income through
the sales of reusable water canteens.
Finding It: Our customers are event
producers/organizers and reusable bottle companies.
The reusable bottle companies often sponsor various
festivals and we fit perfectly as an activation they wish
to pursue. Our clientele has grown through word-of-
mouth, online searches & first hand witness accounts.

5. Technology
Each water station is equipped three
filters and a UV Light. We use one
sediment and two carbon filters - each
with a micron rating of 5 or less. Lastly,
before being dispensed to the festival
attendees, the water goes through
ultraviolet sterilization killing any
bacteria that could be present in the
water.

6. Sales and Marketing
Our entire sales and marketing strategy is focused on
getting our product in front of the industry leaders. We
attend conferences and trade shows (Event Live, FEO, and
TED Conferences) to ensure the water stations are visible to
the movers and shakers in the event planning business.
Despite the popularity of the water stations at events, we
are specifically focused on event planner demographic for
our marketing budget. We want the planners from large and
small festivals to know who we are as a company before the
general public - largely because at many events we are
sponsored and referred to as the "Camelbak Water
Stations" or "Bell Water Stations".
Costs: In order to attend all the trade shows and
conferences we deem as priorities - we spend upwards to
$25,000.00 in that type of marketing.

7. Competitors
Water-on-Wheels - Cobourg, Ontario
Quench Buggy - Meaford, Ontario
Water Fillz - Vancouver, BC
Water Monster - Austin, TX
Any single-use bottle company - Coke, Pepsi, Nestle, etc.
Differences
1. We can service any size event - we have 36 water refill
stations built
2. We are North America wide, while our competitors can
generally only service a small area
3. Our team has been in the water treatment industry for
over 20 years
4. We are high-volume, maximum pressure water stations -
which ensures slow wait times and fast refills

8. Our Team
Paul Baker (President): has 25 years of business experience and
over 10 years owning a water treatment store before building
Event Water Solutions. Paul's business savvy and willingness to
listen to and accept advice from his employees has served him
well in maintaining and keeping a dedicated and loyal staff
Patrick Lane (Director of Business Development): Has over 20
years of executive sales and managerial experience before taking
over the lead for business development with Event Water
Solutions. Patrick is a wonderful people person with a knack for
meeting new people and making them for comfortable and at
ease.
Chad Shennett (Director of Operations & Training): Recently
graduated with a Masters in Education, Chad has taken over the
training and operations aspect of the business. He has over 6 years
of water treatment experience before beginning with Event Water
Solutions

9. Financials
3 Years: $2,500,000 (175 customers)
5 Years: $4,000,000 (250 customers)
All debts and start up money has been paid. We've
built 36 water stations at over $12,000 each, all of
which, has been paid. We are using current profits to
build more water stations and hire additional staff
without outside investment. Paul Baker and his wife,
Marilyn, are the sole owners and investors in the
company.
Next year we plan on building an additional 10 water
stations - and will need $150,000 to do so - because
we already have weekends during the summer months
were we could book over 40 water stations at a variety
of events

10. Sustainability
EWS' mission is to eliminate plastic bottles, that being said, we
actually meter all water that passes through the water stations
allowing us to get an accurate count of how many bottles we filled
over the course of a hour, day and/or festival.
At conferences and indoor events that would prefer cups - we
supply biodegradable and Green Shift recycled cups
Our water stations are locally manufactured saving fuel and energy
costs if built overseas
We only use shipping companies that have environmental and
green reputations in the industry
In our travels we avoid renting cars and use public transit as often
as possible
All business cards and company letterhead are made from recycled
materials

11. Accomplishments & Future
Green Energy Award - Orillia District Chamber of
Commerce
Appeared on Season 6 episode 1 of Dragons' Den
The $50,000.00 investment will go towards building
more water stations and marketing. We want to
attend more conferences and build our audience of
event planners/organizers. Depending on that cost we
also would use some money to plan our expansion
overseas. We just did a stop over in Australia for 4
large festivals and would like to set up a permanent
operation down under.