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2200 Mission College Blvd.
Santa Clara, CA 95054-1549
Leading company in the Geomarketing industry
receives investment for business expansion
São Paulo, March 18, 2013 - Intel Capital, Intel’s global investment and M&A
organization, announced a new investment in Geofusion. Based in Sao Paolo, Brazil, and
founded in 1996, Geofusion provides “OnMaps” - a geographic data-based market
intelligence, analytics and decision support (“Geomarketing”) platform to enterprise
customers of all sizes across a variety of industry verticals.
The cloud-based OnMap platform combines geographic data with relevant market
information, such as industry specific consumption statistics and census-based
demographics, offering its customers a suite of cost-effective updated social, demographic
and market information via a graphically rich, easy to use web interface. The platform’s
robust analytics capability improves the quality of available business intelligence, thereby
helping to improve customer decision making on key issues such as placement of key
assets, distribution channel coverage and product pricing strategies.
Geofusion’s platform is able to deliver value by seamlessly combining maps of over
5,000 Brazilian cities with relevant information from over 250 external databases from both
public and private sources. The company currently serves more than 200 customers in
Brazil primarily in the retail, food service, real estate, education and industrial segments.
Well-known customers like McDonalds, Boticario and Coca-Cola FEMSA use Geofusion’s
tools to, for example, prepare geographic expansion strategies, analyze performance of
specific points of sale, measure consumption potential in specific areas and plan coverage
for their sales and trade marketing teams.
In a single interface, Geofusion’s customers can utilize demographic profiles (social
and economic information) and sector consumption data in various geographic scales (from
country-wide to city blocks), as well as mapping of retail networks and traffic generation
cores. OnMaps allows users to combine this detailed information with their own internal
data and intelligence, which can be added to OnMaps to further enhance the information
available regarding points of purchase, retailers and territories.
Intel Capital’s investment will enable Geofusion to expand its go-to-market
capability and expand its sales and marketing teams. “Intel Capital’s expertise and
resources will help Geofusion capitalize on the momentum it has built here in Brazil.
Companies are searching for data-driven ways to grow sales and increase profitability, by
realizing the full potential of their investments across Brazil. The use of Geomarketing
tools such as OnMaps is essential for companies to achieve those objectives”, said Pedro
Figoli, CEO of Geofusion.
“We see significant opportunities in the business analytics market in Brazil, where
companies are increasingly paying attention to the many ways in which technology can
help business,” explained David Thomas, managing director for Intel Capital in Latin
America. “Geofusion’s solutions can be useful for a large variety of industry verticals and
their software as a service cloud-based business model enables offerings for customers of
all sizes, not just large corporations.”
Joining Intel Capital in this funding round in Geofusion, is original investor Criatec,
an investment fund targeting innovative startups whose investors are the National Bank for
Social and Economic Development (BNDES) and Banco do Nordeste (BNB), managed by
SP Ventures, based in São Paulo. “Geofusion is very well positioned in the current cloud
computing revolution. Its solutions bring essential market intelligence tools for companies
of all sizes in several different sectors. Even if their client portfolio is currently based in
Brazil, we believe their technology will find success in the global market,” commented
Francisco Jardim, regional manager at Criatec. Geofusion currently has approximately 60
David Thomas is Executive Director for Intel Capital, in charge of all Intel Capital
investment activities in Latin America. The Intel Capital team in the region includes
professionals Alexandre Villela, Fábio de Paula and Ricardo Arantes, all of based in São
Paulo. Alexandre is the Investment Director responsible for Geofusion in collaboration with
US-based Investment Director Mark Rostick. Intel Capital has a strong history of activities
in the region, with a local presence since 1999 and over 40 investments in Latin America in
this period. In 2012, Intel Capital announced seven new investments, six of which in Brazil.
With 17 years of activities, Geofusion is the top Geomarketing company in the country,
offering innovative solutions in the areas of market intelligence, expansion, marketing,
sales, and others. Using an online platform called OnMaps, the company enables
development of customized market analysis, data cross-referencing, audience mapping and
features to manage the specific needs of its customers.
More information: www.geofusion.com.br
Intel (NASDAQ: INTC) is a global leader in innovation. The company designs and
manufactures essential technologies that are the basis for computer devices across the
world. More information about Intel is available at
Follow Intel Brazil on Twitter: www.twitter.com/intelbrasil
Like Intel Brazil on Facebook: www.facebook.com/intelbrasil
About Intel Capital
Intel Capital, Intel's global investment and M&A organization, makes equity investments in
innovative technology start-ups and companies worldwide. Intel Capital invests in a broad
range of companies offering hardware, software, and services targeting enterprise, mobility,
health, consumer Internet, digital media and semiconductor manufacturing. Since 1991, Intel
Capital has invested more than US$10.8 billion in over 1,276 companies in 54 countries. In that
timeframe, 201 portfolio companies have gone public on various exchanges around the world
and 317 were acquired or participated in a merger. In 2012, Intel Capital invested US$352
million in 150 investments with approximately 57 percent of funds invested outside North
America. For more information on Intel Capital and its differentiated advantages, visit
www.intelcapital.com or follow @Intelcapital.