PR case | Where my Girls at ?!

2. Issue:
‘Where my Girls at ?! - representing women in hip-hop’ is an exhibition about hip-hop from a female perspective.
It shows female influences on the hip-hop culture. Showcasing several expressions such as music, fashion and dance.
Brief:
Create rumour around the exhibition, generate free-publicity and activate young adults to visit the museum.
Idea:
A week before the exhibition opening we organised a guerrilla activation in the Rotterdam city center in front of the
‘Historisch Museum’. The pop-up hip-hop karaoke wagon received a lot of attention, we created a viral that got picked
up by several relevant blogs and offline regional media.

3. The exhibition 'Where my Girls at?!' at ‘t Gemaal op Zuid received attention from the following
media...

4. WHERE MY GIRLS AT?!
ROTTERDAMS DAGBLAD

5. WHERE MY GIRLS AT?!
DIMI

6. WHERE MY GIRLS AT?!
DIMI.NL

7. WHERE MY GIRLS AT?!
NL10

8. WHERE MY GIRLS AT?!
FREDDIELEMERCURE.COM

9. WHERE MY GIRLS AT?!
HIPHOPHUIS.NL

10. WHERE MY GIRLS AT?!
GLR-INSIGHT.BLOGSPOT.COM

11. WHERE MY GIRLS AT?!
UITBURO.NL

12. WHERE MY GIRLS AT?!
CONTAINR.ORG/BLOG

13. WHERE MY GIRLS AT?!
HIPHOPINJESMOEL.NL

14. WHERE MY GIRLS AT?!
HIPHOPINJESMOEL.NL

15. WHERE MY GIRLS AT?!
STATE.NL

16. WHERE MY GIRLS AT?!
WELKOMOPDEZAAK.NL

17. WHERE MY GIRLS AT?!
MIXIN.NL