The IoT is the manifestation that the raw material of the information age is data. Data is the new source of innovation and the lever to achieve business sustainability. By extracting data from assets and products, companies can become more efficient through a strategic rethinking of their value chains and business processes. In so doing, companies will add the required readiness to shift from products to services, and eventually enter in the outcome economy. To truly embrace the digital transformation, organizations need to collect actionable data from their assets, processes, and products and then connect the OT world where data are generated to IT world where data are consumed. To make this happen, a IoT integration platform, that gives to the App an easy and versatile access to the data, is required . As a matter of fact the IoT essence resides in an impressive simplification of the OT-IT integration through a loosely coupled containerized layered (LC2L) architecture. The benefits are huge: the transformation of any business into a smart business, increasing competitiveness also in mature markets; the creation of new innovative products and services; and the enablement of service prosumerization. Abundance of data is the real essence of IoT, where the App is the tip of the data iceberg.

1. IoT the driver of Business Innovation
better products, new services and the outcome economy
CEBIT 2016
March 15th, 2016
Roberto Siagri
Chairman & CEO Eurotech Spa

2. Eurotech: Commited to a Vision
"The Computer for the 21st Century", Scientific American,
Vol. 265 No.9, pp. 66-75, 1991
Mark Weiser
The most profound
technologies are those
that disappear.
They weave themselves
into the fabric of everyday
life until they are
indistinguishable from it
Pervasive and Ubiquitous Computing

3. The Pervasive Computer
Machine-2-Machine / Internet of Things applications everywhere…
4

4. The Innovation Imperative
These forces
(together with the exponential growth of technology)
create environments increasingly vulnerable
to disruption

5. Late majority: Laggards:
Market share
Time
Big Bang Market Adoption
Innovators: Early majority:Early adopters:
Innovator Dilemmas:
Trial users Everyone else
L.Downes P. Nunes Big Bang DisruptionFrom G. Moore Crossing the Chasm to

6. Innovator Dilemmas:
Brinkler, Scott (2013):
Technology changes exponentially,
Organizations change logarithmically
Technology change
exponentially
Organization change
logaritmically
Rate of
Change
Time
??
????
??
??

7. Companies in every industry need to assume that a
software revolution is coming… Marc Andreessen
Innovator Dilemmas:
Products Dematerialization
& Value Chains Deconstruction

8. GE CEO Jeff Immelt told his troops last year:
“If you went to bed last night as an
industrial company, you’re going to
wake up this morning as a software
and analytics company.”
Data and the 4^ Industrial Revolution
Data are the new raw material:
new source of innovation &
lever to achieve business sustainability.

9. Transition = Business Disruption
i.e. New value creation
• Improve operational
efficiency
• New connected
ecosystems
• Collaboration between
humans and machines
• Emergence of an outcome
economy
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10. Adoption and impact path of the Industrial IoT
11
1. Operational
Efficiency
2. New Products &
Services
3. Outcome Economy
4. Autonomous,
Pull Economy
Near-term
Long-term
World Economic Forum:
Industrial Internet of Things:
Unleashing the Potential of
Connected Products and
Services Jan.2015
Time
Change

11. Fundamental Business Model Shift
products
evolve to
integrated «bundles»
of services
is happening in almost all industries on a global scale
Servitization
DATA
IOT
Sensors
SERVICES
platform
M2M
monitoring
management
REMOTE
Preventive Maintenance
many-to-one
machines
actuators
HMI
nearreal-time
MQTT
PROTOCOLS
field
bus
gateway
MULTI SERVICE
REST unattended
OT
IT/OT INTEGRATION
iPaaS
IaaS
BIG
DATA
ANALYTICS
business intelligence
IT
CEP
CLOUD
on-premise
database
ESB
SaaS
MOBILE
APPLICATION
INTERNET
virtualization
IaaS
IP
open source
CONTEXT
BusinessModels
ASSET
cellular
wireless
satellite
BUSINESS
services
servitization
CUSTOMER
PARTNER
OEMs
ORGANIZATIONS
PRODUCT
VALUE
support
INFRASTRUCTURE
outsourcing
new
business models
everything as a service
DaaS
iPaaS
TCO
FLEXIBILITY

12. Industry needs to combine IT and OT
IT OT
Internet of
Things
Information Technology
Business Process Automation
& Office Automation
Operational Technology
Industrial Process Automation
& Factory Automation
i.e:
Engagement
i.e.:
Predictive Maintenance
+
IoT enables the fusion of IT & OT

13. OT business opportunities
because of IT integration
• Predictive maintenance
• Remote Monitoring & Assets
Performance Management
• Operational efficiency and
productivity gains
• New more performing Products

14. IT business opportunities
because of OT integration
• Increase Customers
retention and fidelization
• new business models
• products-as-a-service,
• pay-per-use
• monetization of data

15. The complexity trap in IoT
In need of a bridge between Distributed Things and Multiple Business Apps
Business
Applications
Sensors,
Actuators,
Displays, …
@
16
How to tame
complexity??
IT
OT

16. The complexity trap in IoT
In need of a bridge between Distributed Things and Multiple Business Apps
Business
Applications
Sensors,
Actuators,
Displays, …
@
17
How to tame
complexity??
IT
OT

17. No more vertical M2M Applications
IoT = Horizontal M2M

18. Mobile & Web Apps
IoT platform
Public-Private
Cloud
The IT & OT Pyramids
Internet of Things = Things to Cloud
Telecom
Infrastructure
WAN Networks
SW Gateway
(Software Frameworks & software)
Gateways
CLOUD
IT
OT

19. Mobile & Web Apps
IoT platform
Public-Private
Cloud
The IT & OT Pyramids
Internet of Things = Things to Cloud
Telecom
Infrastructure
WAN Networks
SW Gateway
(Software Frameworks & software)
Gateways
IT
OT

20. Eurotech's approach to IoT
Building a bridge between the field and business apps
Business
Applications
PLCs, Sensors,
Actuators, HMIs
@
Multi‐
Service
Gateway
Everyware Cloud
IoT
Integration
Platform
21

21. Eurotech's approach to IoT
Building a bridge between the field and business apps
Business
Applications
PLCs, Sensors,
Actuators, HMIs
@
Multi‐
Service
Gateway
Everyware Cloud
IoT
Integration
Platform
22

22. ??
Business
Apps @
APIs Interfaces
IoT
Integration
Platform
Act
Integrate
Store
Control
Connect
+
Field Interfaces
Field ‐
Devices
The coupling trap in IoT
In need of a bridge between Distributed Things and Multiple Business Apps
Multi‐
Service
IoT Gateway
Communicate
Compute
Collect
23
Consumers
of Data
Producers
of Data
How to tame
market and
technology
uncertainties?
? ?

23. Business Apps
Ecosystem
@
Enterprise interface (IT interface)
IoT
Integration
Platform
Act
Integrate
Store
Control
Connect
+
Field Interfaces (OT Interface)
Future proof
Field – Devices
Eurotech’s Approach: Divide and Conquer
Ingredients for successful IoT recipes
Multi‐
Service
IoT Gateway
Communicate
Compute
Collect
24
any JAVA hardware
OSGi

24. Mobile & Web Apps
APIs
IT Platform
(IoT Platform)
DataCenter
The IoT IT Pyramid
Internet of Things = Co-Innovate Platform
IT
Co-Ideate
Co-Fund
Co-Build
Co-Distribute
Co-Market
Co-Sell
Co-Revenue Share
SaaS
PaaS
IaaS

25. The IoT OT Pyramid
Internet of Things = Scalability & HW agnostic
Iaas
WAN Networks
Software Defined Gateway
(Frameworks ,Protocols)
HW Gateways
Fieldbus, PAN, I/O
OT
Wired and Wireless Network
Infrastrutture

26. IoT Platform as a a new Enterprise tool
Efficiency & Added Value
Assets
Relationship
Management
Transforming Bits of Data at the Edge of the Network
into Actionable Information & Knowledge

27. Go Innovate
with an
IoT
Ecosystem
to Enable
Your
Innovation
Ecosystem

28. www.eurotech.com
Thank
You!