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Digitaal historisch onderzoek 
Op zoek naar 
‘Reference Cultures’ 
in ‘Big Data’ 
Pim Huijnen 
Universiteit Utrecht 
Europeana Newspapers Informatiedag 
KB Den Haag, 28 oktober 2014
Translantis 
‘The Digital Turn’ & Big Data 
De beperkingen van ‘Big’ 
Van vinden naar zoeken
Translantis 
‘The Digital Turn’ & Big Data 
De beperkingen van ‘Big’ 
Van vinden naar zoeken
www.translantis.nl
Translantis 
Digital Humanities Approaches to Reference 
Cultures; The Emergence of the United States in 
Public Discourse in the Netherlands, 1890-1990 
“…uses digital technologies to analyze the role 
of reference cultures in debates about social 
issues and collective identities, looking 
specifically at the emergence of the United 
States in public discourse in the Netherlands 
from the end of the nineteenth century to the 
end of the Cold War.
De Verenigde Staten als een 
‘referentiecultuur’ 
Bedrijfsleven 
Burgerschap 
Consumptie 
Media 
Drugs & misdaad 
Gezondheid
Amerikanisering: 
bedrijfsleven & economie 
1870-1914 - 1918-1940 - 1945-1989 
Fordism 
Taylorism 
Managerism 
Professionalisering 
Standaardisering 
Rationalisering 
Productiviteit 
Efficiency 
Consultancy 
Accountancy 
Massaproductie 
Massaconsumptie 
Marktdenken 
Krediet
Text mining in historisch onderzoek 
KB Den Haag: ~10.000.000 
gedigitaliseerde pagina’s van 
Nederlandse 
kranten1618-1995 
Biedt belofte voor historisch 
onderzoek: 
transnationale geschiedenis 
mentaliteitsgeschiedenis 
intellectuele geschiedenis
Translantis 
‘The Digital Turn’ & Big Data 
De beperkingen van ‘Big’ 
Van vinden naar zoeken
Top-down vs. bottom-up 
From: Bob Nicholson, ‘The Digital Turn’, Media History 19 (2012) 59-73, 
on pp. 66-67.
Uit: Het Centrum, 10 oktober 1919, 4.
The change of scale has led to a change 
of state. The quantitative change has led 
to a qualitative one. […] 
[B]ig data refers to things one can do at a 
large scale that cannot be done at a 
smaller one, to extract new insights or 
create new forms of value 
Viktor Mayer-Schönberger en Kenneth Cukier, Big Data: A 
Revolution That Will Transform How We Live, Work, and Think 
(Boston 2013) 13. 
“ 
Big Data
≈ Distant reading 
‘Distant reading’, I have once called this 
type of approach; where distance is 
however not an obstacle, but a specific 
form of knowledge; fewer elements, 
hence a sharper sense of their overall 
interconnection. Shapes, relations, 
structures. Forms. Models. 
Franco Moretti, Graphs, Maps, Trees. Abstract Models for a 
Literary History (Londen en New York 2005) 1. 
“
Franco Moretti, 
Graphs, Maps, 
Trees. Abstract 
Models for a 
Literary History 
(Londen en New 
York 2005) 19.
‘Vraag en aanbod’
Histogram (SPSS) 
Query: ‘manager’ (191.710 hits)
‘opzichter’ (≈’supervisor’) vs. ‘manager’ in KB data
‘Efficiency’ 1945-1960 (46040 hits)
Translantis 
‘The Digital Turn’ & Big Data 
De beperkingen van ‘Big’ 
Van vinden naar zoeken
De zegeningen van Big Data 
volgens VMS 
Vertrouw op correlaties 
Maak je niet druk om ruis 
“Letting the data speak”
The era of big data challenges the way we live 
and interact with the world. Most strikingly, 
society will need to shed some of its obsession 
for causality in exchange for simple correlations: 
not knowing why but only what. This overturns 
centuries of established practices and 
challenges our most basic understanding of 
how to make decisions and comprehend 
reality. 
Viktor Mayer-Schönberger en Kenneth Cukier, Big Data: A Revolution 
That Will Transform How We Live, Work, and Think (Boston 2013) 13. 
“ 
1 Correlaties vs. causaliteit
https://www.google.org/flutrends/nl/#NL
http://tylervigen.com
10.000 
Representativiteit 
Artikelen per jaar beschikbaar in het digitale krantencorpus van de KB
2 Ruis
3 “Letting the data speak”? 
Data speaks rhetorically!
Often these visualisations possess 
spectacular aesthetic qualities which make 
them powerful argumentative tools. This 
begs the question of how to approach 
these rhetoric qualities and in what way 
the argumentative power of images can 
(or should) be criticised. 
Bernhard Rieder and Theo Röhle, ‘Digital Methods: Five 
Challenges’, in: David M. Berry, Understanding Digital Humanities 
(Basingstoke et.al.: Palgrave MacMillan, 2012), p.73. 
“
4 t/m 8 (nee, 9!) 
“ 
Big data is here 
to stay, as it 
should be. But 
let’s be realistic: 
It’s an important 
resource for 
anyone 
analyzing data, 
not a silver 
bullet.
Translantis 
‘The Digital Turn’ & Big Data 
De beperkingen van ‘Big’ 
Van vinden naar zoeken
Eploratory text mining 
[R]igorous mathematics is not necessarily 
essential for using data efficiently and 
effectively. In particular, working with data 
can be playful and exploratory and 
deliberately without the mathematical rigor 
that social scientists must use to support their 
epistemological claims. 
Frederick W. Gibbs and Trevor J. Owens, ‘The Hermeneutics of Data and 
Historical Writing’, in: Kristen Nawrotzki and Jack Dougherty (eds.), 
Writing History in the Digital Age (Ann Arbor, MI: University of Michigan 
Press, 2013). 
“
Exploratory text mining 
In other words, data does not always have to 
be used as evidence, but can be simply for 
discovering and framing research questions. 
[…] [P]laying with data – in all its formats and 
forms – is more important than ever. 
Frederick W. Gibbs and Trevor J. Owens, ‘The Hermeneutics of Data and 
Historical Writing’, in: Kristen Nawrotzki and Jack Dougherty (eds.), 
Writing History in the Digital Age (Ann Arbor, MI: University of Michigan 
Press, 2013). 
“
‘Playing with data’
Cooccurrence patronen van het woord ‘typisch’ binnen een subcollectie 
documenten op basis van de query 'Vorbild/Modell/Beispiel Amerika’ 
in Duitse kranten
BILAND 
Query: ‘Heredity’ (1876) (22/1465 hits)
BILAND 
Query: ‘Heredity’ (1935) (1465 hits)
Histogram of topic models based on query ‘Vorbild/Modell/Beispiel 
Amerika'

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ENP_Dutch_Infoday_PHuijnen

  • 1. Digitaal historisch onderzoek Op zoek naar ‘Reference Cultures’ in ‘Big Data’ Pim Huijnen Universiteit Utrecht Europeana Newspapers Informatiedag KB Den Haag, 28 oktober 2014
  • 2. Translantis ‘The Digital Turn’ & Big Data De beperkingen van ‘Big’ Van vinden naar zoeken
  • 3. Translantis ‘The Digital Turn’ & Big Data De beperkingen van ‘Big’ Van vinden naar zoeken
  • 5. Translantis Digital Humanities Approaches to Reference Cultures; The Emergence of the United States in Public Discourse in the Netherlands, 1890-1990 “…uses digital technologies to analyze the role of reference cultures in debates about social issues and collective identities, looking specifically at the emergence of the United States in public discourse in the Netherlands from the end of the nineteenth century to the end of the Cold War.
  • 6. De Verenigde Staten als een ‘referentiecultuur’ Bedrijfsleven Burgerschap Consumptie Media Drugs & misdaad Gezondheid
  • 7. Amerikanisering: bedrijfsleven & economie 1870-1914 - 1918-1940 - 1945-1989 Fordism Taylorism Managerism Professionalisering Standaardisering Rationalisering Productiviteit Efficiency Consultancy Accountancy Massaproductie Massaconsumptie Marktdenken Krediet
  • 8. Text mining in historisch onderzoek KB Den Haag: ~10.000.000 gedigitaliseerde pagina’s van Nederlandse kranten1618-1995 Biedt belofte voor historisch onderzoek: transnationale geschiedenis mentaliteitsgeschiedenis intellectuele geschiedenis
  • 9. Translantis ‘The Digital Turn’ & Big Data De beperkingen van ‘Big’ Van vinden naar zoeken
  • 10. Top-down vs. bottom-up From: Bob Nicholson, ‘The Digital Turn’, Media History 19 (2012) 59-73, on pp. 66-67.
  • 11. Uit: Het Centrum, 10 oktober 1919, 4.
  • 12. The change of scale has led to a change of state. The quantitative change has led to a qualitative one. […] [B]ig data refers to things one can do at a large scale that cannot be done at a smaller one, to extract new insights or create new forms of value Viktor Mayer-Schönberger en Kenneth Cukier, Big Data: A Revolution That Will Transform How We Live, Work, and Think (Boston 2013) 13. “ Big Data
  • 13. ≈ Distant reading ‘Distant reading’, I have once called this type of approach; where distance is however not an obstacle, but a specific form of knowledge; fewer elements, hence a sharper sense of their overall interconnection. Shapes, relations, structures. Forms. Models. Franco Moretti, Graphs, Maps, Trees. Abstract Models for a Literary History (Londen en New York 2005) 1. “
  • 14. Franco Moretti, Graphs, Maps, Trees. Abstract Models for a Literary History (Londen en New York 2005) 19.
  • 16. Histogram (SPSS) Query: ‘manager’ (191.710 hits)
  • 17. ‘opzichter’ (≈’supervisor’) vs. ‘manager’ in KB data
  • 19.
  • 20. Translantis ‘The Digital Turn’ & Big Data De beperkingen van ‘Big’ Van vinden naar zoeken
  • 21. De zegeningen van Big Data volgens VMS Vertrouw op correlaties Maak je niet druk om ruis “Letting the data speak”
  • 22. The era of big data challenges the way we live and interact with the world. Most strikingly, society will need to shed some of its obsession for causality in exchange for simple correlations: not knowing why but only what. This overturns centuries of established practices and challenges our most basic understanding of how to make decisions and comprehend reality. Viktor Mayer-Schönberger en Kenneth Cukier, Big Data: A Revolution That Will Transform How We Live, Work, and Think (Boston 2013) 13. “ 1 Correlaties vs. causaliteit
  • 25. 10.000 Representativiteit Artikelen per jaar beschikbaar in het digitale krantencorpus van de KB
  • 27. 3 “Letting the data speak”? Data speaks rhetorically!
  • 28. Often these visualisations possess spectacular aesthetic qualities which make them powerful argumentative tools. This begs the question of how to approach these rhetoric qualities and in what way the argumentative power of images can (or should) be criticised. Bernhard Rieder and Theo Röhle, ‘Digital Methods: Five Challenges’, in: David M. Berry, Understanding Digital Humanities (Basingstoke et.al.: Palgrave MacMillan, 2012), p.73. “
  • 29. 4 t/m 8 (nee, 9!) “ Big data is here to stay, as it should be. But let’s be realistic: It’s an important resource for anyone analyzing data, not a silver bullet.
  • 30. Translantis ‘The Digital Turn’ & Big Data De beperkingen van ‘Big’ Van vinden naar zoeken
  • 31.
  • 32. Eploratory text mining [R]igorous mathematics is not necessarily essential for using data efficiently and effectively. In particular, working with data can be playful and exploratory and deliberately without the mathematical rigor that social scientists must use to support their epistemological claims. Frederick W. Gibbs and Trevor J. Owens, ‘The Hermeneutics of Data and Historical Writing’, in: Kristen Nawrotzki and Jack Dougherty (eds.), Writing History in the Digital Age (Ann Arbor, MI: University of Michigan Press, 2013). “
  • 33. Exploratory text mining In other words, data does not always have to be used as evidence, but can be simply for discovering and framing research questions. […] [P]laying with data – in all its formats and forms – is more important than ever. Frederick W. Gibbs and Trevor J. Owens, ‘The Hermeneutics of Data and Historical Writing’, in: Kristen Nawrotzki and Jack Dougherty (eds.), Writing History in the Digital Age (Ann Arbor, MI: University of Michigan Press, 2013). “
  • 35. Cooccurrence patronen van het woord ‘typisch’ binnen een subcollectie documenten op basis van de query 'Vorbild/Modell/Beispiel Amerika’ in Duitse kranten
  • 36. BILAND Query: ‘Heredity’ (1876) (22/1465 hits)
  • 37. BILAND Query: ‘Heredity’ (1935) (1465 hits)
  • 38.
  • 39. Histogram of topic models based on query ‘Vorbild/Modell/Beispiel Amerika'