Europeana Communicators 5-6 March 2019

1. Europeana
Communicators
Action Plan Q1 2019
Beth Daley, Emily D’Alterio, Peter Soemers, Susan
Hazan

2. Europeana Communicators
A community of the Europeana Network
Association, formed in August 2018.
For more information, and to join go to
pro.europeana.eu/network-
association/special-interest-
groups/europeana-communicators-group
Once you have read these slides, please take
the short survey presented at the end. Thank
you!
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3. In this presentation
What we’re all about
Aims, people, audiences, process, channels and tools
Taking action: Activities for Q1 of 2019
A community calendar
Europeana Women’s Season
Members on the map
Helpful how-to videos
A guide to hashtags
Solve-it sessions
The future
Monitoring our success
Take our survey
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4. Finland, CC0
National Digital Library
The masquerade ball
Pesne, Antoine
WHAT WE’RE ALL ABOUT

5. Our aims
As cultural heritage activists, members of Europeana Communicators aim to:
a. Promote digital cultural heritage - members create and share examples from
around the world demonstrating that access to and use of digital cultural
heritage (via Europeana or elsewhere) is critical, both for the sector and wider
society.
b. Be the best comms people we can be - members support each other’s
professional activities and development by sharing knowledge, expertise, and
examples of communications tools and best practice.
How does what we do contribute to the bigger picture?
By supporting each other to be the most effective communicators we can be, and by
sharing examples of digital cultural heritage in action, together, we are building an
evidence base that will encourage policymakers at both national and European levels to
put digital cultural heritage at the heart of their discussions about the future.
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6. Our people
Chair: Peter Soemers
Co-chair: Susan Hazan
Managers: Emily D’Alterio, Beth Daley
As of Febuary 2019, the community has a mailing list of 89 and a LinkedIn community of 77
people, including Europeana Network Association Members Councillors: Karin Glasemann,
Rob Davies, Marta Musso, Antje Schmidt, Dafydd Tudur and Erwin Verbruggen (also on ENA
MC Management Board).
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7. Our audiences
1. Each other. We share our stories and best practice examples for the attention of
fellow members - communications professionals, bloggers and other social media
influencers who prioritise the cultural sector. We do this so that they will pass it
forward - sharing to their own networks, multiplying the reach of our messages.
2. Cultural heritage professionals. We share our stories to raise awareness of the use
of digital culture in a range of different contexts and from different countries. We do
this to inspire CH professionals to champion such uses and develop new ones.
3. Policymakers. We share our stories using strategic hashtags on social media to
make policymakers aware of the cultural heritage sector’s diverse examples of the
benefits of access to and use of digital cultural heritage. This way, cultural heritage is
never far from their minds when discussing future policy.
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8. Our process
The chair, co-chair and managers meet
virtually once a month to discuss direction
and actions and to review progress. Minutes
of these meetings will be available on the
community’s Europeana Pro page. Contact
the chair/co-chair to contribute to the
agenda.
All members of the team contribute to the
smooth running of the LinkedIn group.
The chair and co-chair are Europeana
Network Association Members Councillors
and report to the Members Council.
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The newsletter is sent out mid-month -
items for the next month can be sent to
Beth.Daley@europeana.eu to be received
by the end of the first week of a new
month.

9. Our channels and tools
We use a portfolio of platforms, appropriate to the task in hand. We continually review
available platforms to best suit our needs.
● LinkedIn group - for all members to share, comment and discuss
● Webpage on Europeana Pro - includes newsletter sign up and link to LinkedIn group.
● Monthly email newsletter (via Mailchimp) with roundup of discussions/events/posts -
created by Europeana Foundation, with input from members
● Other free-to-use collaborative tools e.g. Google Sheets/docs, online meeting,
messaging or organisational platforms - the management team are investigating
using Taskade.
● Twitter accounts - of organisations and individual members
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10. United Kingdom
Wellcome Collection
Snell, A practical guide
to the examination
TAKING ACTION
Activities for Q1 of 2019

11. 1.A community calendar
See what events and activities the Europeana Foundation has planned for 2019
and how you can contribute to them.
You can: Add your organisation’s events.
You can: Add promotion of events and activities to your own planning schedules.
Go to the calendar
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12. 2. Europeana Women’s Season
As part of Commissioner Mariya Gabriel's strategy to empower women and
increase their participation in the digital economy, Europeana and the European
Commission present Women's Season.
You can: Take part in a Twitter 'go viral' campaign on 8 March (look out for more
details).
You can: Join a Twitter chat on 29 March. We will be discussing topics from a series
of features on Europeana Pro, and any up-voted topics suggested on Twitter.
You can: Take over the @Europeanaeu Twitter. Women in the sector are invited to
share behind-the-scenes moments from their working day. This is a chance to
promote your activities and spread a message about women and culture to our
large online following (throughout March). Contact emily.dalterio@europeana.eu
More information
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13. 3. Members on the map
Find out where our Europeana Communicators
members are on a map. (We were inspired by
the map produced for Europeana Transcribe.)
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You can: Add yourself to the map. (Here’s our how-to video guide.)
You can: See who is near you and arrange your own local comms meet-ups and
networking activities.
You can: Take the opportunity to brainstorm, problem-solve and potentially forge new
friendships and working partnerships.

14. 4. Helpful how-to videos
We will create ‘how-to’ videos using screen
capture software to demonstrate some of
the comms tools we use.
First video: how Emily made the members'
map.
You can: Use the videos to inform your
choice of tools for your own activities.
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Instructing men on how to avoid injuring horses feet,
National Library of Scotland, CC BY-NC-SA.

15. 5. A guide to hashtags
To make sure our tweets and posts reach the people we want to reach, it’s
important to use the correct hashtags. The Europeana Foundation will create an
infographic guide to the social media hashtags that anyone tweeting about digital
cultural heritage should be aware of.
This will be promoted via LinkedIn and the newsletter when available.
You can: Use the infographic to increase the reach of your tweets.
You can: Share the infographic with your organisation’s social media managers.
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16. 6. Solve-it sessions
A virtual meeting or webinar to solve or discuss issues
related to working in communications in the cultural
heritage sector. We get in a specialist, brainstorm,
work through steps - solve it! First session to run
during Q2.
You can: Suggest topics or problems you’d like advice
on.
You can: Put yourself forward as a specialist to
present/lead on a topic.
You can: Join the webinar.
Respond on LinkedIn or by contacting
emily.dalterio@europeana.eu
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Learning to solve problems. Bill
McConkey. Wellcome Collection. CC BY.

17. More ways to be an activist for
Europeana Communicators
You can: Be on the look-out for examples of digital cultural heritage being used to
improve lives. Share those examples with the community and beyond, in English and in
your own languages.
You can: Share your organisation’s news/events/activities with the community so that
the community (via its newsletter), the Europeana Foundation (via its newsletters, news
feeds, blogs and social media work) and the Europeana Network Association (via its
large membership) can all help to promote them.
You can: Be on the look-out for innovative digital channels/platforms/tools as they
evolve and share what you’ve found with the community.
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18. Denmark, CC0
1877, Statens Museum for Kunst
på fodtour
Adolph Kittendorff
THE FUTURE

19. Monitoring our success
● Quarterly - review member engagement with action tasks of previous quarter
● Evidence the promotion of digital cultural heritage, e.g. sharing in LinkedIn, using
strategic hashtags/handles on social media
● Evidence supporting each other to be the best comms people we can be , e.g.
number of meetups, taking part in Solve-it Sessions
● Growth in number of LinkedIn members/mailing list subscribers - a goal of 100.
● Maintain monthly newsletter open rate (50-60%) and clicks (15-20%)
● End 2019 - review activities and progress against goals
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20. What do you think?
Please take this short survey to let us know
a bit more about who you are and what
you want to contribute to the community.
Your input is hugely important to the
success of this community.
TAKE THE SURVEY NOW at
https://www.surveymonkey.co.uk/r/LetsTalkCulture
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ROMAN UNIDENTIFIED OBJECT A hooked
fitting shaped like a question mark. The
Portable Antiquities Scheme, CC BY.

21. 18 January 2019

22. Europeana is an initiative of the European Union, financed by the European Union’s Connecting Europe Facility and European Union
Member States. It is operated by a consortium led by the Europeana Foundation, under a service contract with the European
Commission.
The sole responsibility for this publication lies with the author. Neither the European Commission, nor any person acting on the
European Commission’s behalf, is responsible or liable for the accuracy or use of the information in this publication.
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