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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone

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GOING BEYOND THE PHONE
Michelle Evans | Digital Consumer Manager
Euromonitor International

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Euromonitor International: Strategic global market research
GOING BEYOND THE PHONE

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100%US population covered
by at least a 3G mobile
network in 2016
74%US households with a
smartphone in 2015
89%US population with
internet access in 2016

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
0% 20% 40% 60% 80% 100%
South Africa
Brazil
China
India
United Arab Emirates
Russia
US
Australia
Japan
UK
Digital purchases as share of consumer payments (US$)
Digital Purchases as Share of Consumer
Payments in Select Markets 2015
Digital Purchases Consumer Payments
Consumers are increasingly turning to devices for commerce
GOING BEYOND THE PHONE

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
From everyday consumer devices to conduits of commerce
GOING BEYOND THE PHONE
Photo by Domino’s Pizza
Photo by Alphabet Inc.
Photo by Euromonitor International
Source: www.ringly.com

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Attractions and
Entertainment
Transport
Consumer
Foodservice
Total
Retailing
0 50 100 150
Forecasted 2015-2020
CAGR% Growth of
Wearable Payments
Prospects for wearable-based proximity payments in the US
GOING BEYOND THE PHONE

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Other things increasingly becoming tools for commerce
GOING BEYOND THE PHONE
Photos by Amazon Inc.

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Appliance manufacturers now implementing commerce applications
GOING BEYOND THE PHONE
Photo by MasterCard Inc.
Photo by Whirlpool Corp.

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Concept of “car commerce” becoming a reality
GOING BEYOND THE PHONE
Photo by Visa Inc.

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
Hurdles to establishing a connected commerce environment
GOING BEYOND THE PHONE
Connectivity quality and
availability
Standardization of
operating platforms
End-user experience
Benefits for end-consumer Consumer privacy concerns
Replacement cycles of
consumer devices

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
19
months
51
months
78
months
13
years
13
years
15
years
It could be years until US consumers upgrade to connected devices
GOING BEYOND THE PHONE

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© Euromonitor International
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Mobile Connect Innovation Summit:
Beyond the Mobile Phone
0
200,000
400,000
600,000
800,000
2013 2014 2015 2016 2017 2018 2019 2020
Digital Spend by Devices in US, 2013-2020
Mobile Computer Tablets Wearables
Growth of US device-based purchases against pivotal moments
GOING BEYOND THE PHONE
iPhone will
celebrate
10 years
Samsung
Galaxy Gear
introduced
Apple Watch
will celebrate 5
years
Amazon surpasses
Walmart as largest
retailer based on
market cap
2013 2014 2015 2016 2017 2018 2019 2020
Samsung Family
Hub refrigerator
introduced
Amazon
celebrates
20 years
US consumers
expected to spend
more via mobile
for the first time
Pivotal Moments in the Digital Commerce Ecosystem

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THANK YOU FOR LISTENING
Michelle Evans | Digital Consumer Manager
Michelle.Evans@Euromonitor.com
@mevans14
https://www.linkedin.com/in/michelleevansmaclachlan