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Webinars	and	online	
courses	as	tools	in	
Career	guidance	and	
guidance	for	mobility
Ivana	Vulić,	Ružica Madžarević and	Sofija Petrović
Euroguidance Cross-Border Seminar - Guidance	4.0:	Innovative	Practices	for	New	Skills
What	are	webinars	and	online	
courses?
• Webinar	– live	internet	presentation
• Online	course	– longer	internet	presentation,	
usually	segmented	in	lessons
– Both	are	delivered	through	specialized	internet	
platforms
– Can	combine	video	materials,	presentations	
and/or	reading	materials
Advantages	of	using	these	tools
• Accessibility
• Enables	fast	and	
simultaneous	
communication
• Has	a	motivational	
effect,	especially	with	
youth
Steps	in	planning	and	designing	
webinnars and	online	courses
1.	Get	use	to	webinar	or	online	
course	tool
• Research
– Tools	within	platform
– How	many	people	can	tool	accommodate
– Is	there	an	option	to	record	the	webinar	for	later	
viewing
• Find	out	how	to	interactively	include	
participants	(web-streaming	audio	and	video,	
chat,	forum,	rising	hand,	live	feed)
2.	Plan	the	visuals	for	the	
webinar
• Make	introductory	slide	with	technical	
information
• Provide	overview	of	webinar	agenda	at	the	
begining
• Use	less	text,	use	illustrations	when	possible
• Plan	more	frequent	change	of	slides
3.	Promote	the	
webinar	to	a	
target	group
• Create	link	for	online	
registration
• Use	possibilities	of	social	
network
• Include	partners	in	
promotion
Engage	additional	
support	if	needed
• Invite	and	instruct	additional	speakers	
or	a	support	team
– Presenter
– Moderators
– Technical	assistants
General	recommendations
• Carefully	plan	and	design
• Duration	- bear	in	mind	audience	attention	
and	motivation
• Prepare	different	materials	– presentation,	
reading	and	visual	materials
• Plan	interactivity	– enable	discussion,	
exercises	etc.
• Schedule	a	practice	session	for	the	webinar
Example	from	Serbia	
• Our	start	point:
• Assessing	the	needs
– Career	practitioners’	needs	– CPD	programs	in	
career	guidance
– Students	needs
• Continuous	guidance	through	out	education
• Additional	support	at	transitional	periods
Example	from	Serbia	(2)	
• Online	course	“Introduction	into	Career	
Guidance	in	Secondary	Schools”	– available	on	
https://www.udemy.com/karijerno-vodjenje/
– Career	guidance	course	for	secondary	school	6	
hours	of	video	materials	segmented	by	topics
– Includes	scenarios	of	practical	classroom	activities
Examples	from	Serbia	
• Webinars	for	students	in	transitional	periods:
– Final	year	of	primary	school	entering	secondary	school
– Final	year	of	secondary	school	entering	university
• Topics:
– Choosing	secondary	school
– Supporting	your	child	in	decision	making	process	(webinar	
for	parents)
– Steps	in	choosing	university	program
– Coping	with	exam	anxiety
– Information	about	university	students’	life
– What	if	you	haven’t	entered	desired	university	program?
Instruction	for	group	work

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Webinars and Online Courses as Tools in Career Guidance and Guidance for Mobility