TV Viewing Trends

1. TV Viewing Trends
MIPFORMATS 2015 –11th April 2015
Sahar Baghery
Head of International TV Formats and Contents
SBaghery

2. Summary
New TV habits
Enriched ecosystem: content everywhere, viewers in the center
Successful TV Formats

3. New TV habits
1

4. Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
Worldwide TV viewing remains strong
Based on total individuals, total day. Time shifted viewing included where measured. Averages are weighted with the country’s TV universe for total individuals.
Average daily viewing time per individual
2013 3h14
2014 3h13
World daily viewing time
2010 3h10
2005 3h04
New TV habits
4
2013 4h07
2014 4h20
Poland
Total individuals 4+
+13
MINUTES
2013 2h37
2014 2h43
Norway + 6
MINUTES
Total individuals 2+
2013 3h15
2014 3h20
Netherlands
+ 5
MINUTES
Total individuals 6+
2013 3h41
2014 3h41
Germany =
Total individuals 3+
2013 3h52
2014 3h40
United Kingdom
Total individuals 4+
- 12
MINUTES
2013 4h53
2014 4h42
United States
Total individuals 2+
- 11
MINUTES

5. Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
A more flexible TV consumption that serves global ratings
3h20
Netherlands
3h10
VS
+5,2%
Evolution 2014
Live VOSDAL +6 days
Live
2h56
Finland
2h43
VS
+8,0%
Evolution 2014
Live VOSDAL +7 days
Live
3h51
Spain
3h48
VS
+0,9%
Evolution 2014
Live VOSDAL +7 days
Live
N.B. As measurement of time shifted viewing started in June 2014, viewing time is
calculated on the period 01/06/2014-31/12/2014.
VS
3h40
United Kingdom
3h13
3h45
Evolution 2014
VS
+14,1%
VS
+16,2%
Live
Live VOSDAL +28 days
Live VOSDAL +7 days
Part of time shifted on global TV viewing
5
New TV habits
Based on total individuals, total day. Time shifted viewing included where measured. Evolution in percentage between the Live and time shifted viewing in
2014, from 01/01/2014 to 31/12/2014 (unless otherwise indicated)..
VOSDAL (viewing on same day as live): time shifted viewing on the same day than the Live broadcast.

6. Successful TV Formats
2

7. Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
Live events: a strong audience booster
#1Entertainment since 2009
2.2 million / 81% share
#1 All genres
Among top 10
#1 & #2 programs in 2014
10+ million viewers each
Opening / closing ceremonies
#1 All genres #2 All genres #3 All genres
FRANCE
National Beauty Pageants
Among top 10 in 4 countries
Between 30% and 40% share
VENEZUELA LEBANON PUERTO RICO
Local ‘mega’ events
37.4 million
CCTV SpringFestival
166.2 million
NHK Red & White
Song Contest
19.3* million
*Aggregate of Kanto, Nagoya and Kansai regions
Successful TV Formats
Methodology:
Based on total individuals, total day. Time shifted viewing included where measured. Calculations are done over the Top 10 program rankings of a selection of 67 territories of the One
Television Year in the World 2015 report. Studied period: January-December 2014.
CCTV1 & CCTV2
7

8. Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
Strong brands: worldwide recognition and potential of development
ALSO
ITV Studios Global Entertainment Armoza Formats
Shine international
In 2014 on V in Quebec
LAUNCHBEST
TOP 2014 in :
Croatia, Estonia, Hungary,
Latvia, Portugal, Slovenia,
Vietnam, Greece
TOP 2014 in :
Australia, Croatia, Denmark,
Hungary, Israel, Kazakhstan,
Macedonia, UK
Successful TV Formats
Global Agency
Love is calling
Methodology: TOP 2014 based on total individuals, total day. Time shifted viewing included where measured. Calculations are done over the Top 10 program rankings of a selection of 67
territories of the One Television Year in the World 2015 report. Studied period: January-December 2014.
Red Arrow International
X2 VS CASE sur les 14-29
In 13+ countries
X2 vs Timeslot on 14-29
SAT.1 (4 episodes)
Fremantle Media International
10,000 BC
Babushka
Endemol Worldwide
Distribution
8
Talpa Distribution
TOP 2014 in :
Australia regional, Armenia, Bulgaria,
Canada – Quebec, Cyprus, France,
Greece, Ireland, Israel, Philippines,
Slovakia, Spain, Vietnam National

9. Enriched ecosystem: content everywhere,
viewers at the center
3

10. Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
An increase of social experiences tailored to media
Social media use
Connected
New platforms and original content
Children of the machine
Tofu
A viewer-actor
PERSON OF INTEREST
Warner Bros. International Red Arrow International
Stars of the second screen
10
Enriched ecosystem: content everywhere, viewers at the center
+32% vs.
Final episode: 10/03/15
average Shr% for season 3

11. Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
Platforms without borders
Scandinavia
Middle-East
Africa
Yomvi
Latin America
Yuzu
Eastern Europe
Ivi
Asia
Iqiyi
Enriched ecosystem: content everywhere, viewers at the center
11

12. Entertainment: a new challenge for OTT players
Endemol Worldwide Distribution
Stand-up specials
Los Cowboys
Enriched ecosystem: content everywhere, viewers at the center
Grace and Frankie
NBC Universal International Television Skydance Productions Hulu / Paramount Digital
Entertainment / Agility Studios
Corral 360
Untitled talk show with Handler
12
Chris Tucker Chelsea Peretti
Los Cowboys

13. Source: Médiamétrie / Eurodata TV Worldwide / Relevant partners – All rights reserverd
Key take away
The usages are evolving rapidly and the television
offer enables you to manage your time
Non-linear offers remain and will remain
complimentary offers
Television remains and will remain a powerful
media
The more there will be choice, the more viewers
will need to be on medias that hold a strong
editorial identity
The viewer: winner of the over choice
“CONTENT IS KING”: attraction power for global
brands
13
We are at the dawn of a new cycle where content will be
key drivers of change

14. Thank you!
Meet us at booth P-1.C56
Sahar Baghery
Head of International TV Formats and Contents
sbaghery@eurodatatv.com
+33 6 33 94 44 51
SBaghery