3. @jcaudron
• we are a digital and innovative
marketing consulting company
• founded in 2009 as Dearmedia, now
the nucleus of the Duval Union
ecosystem
• we work for large European clients
• we have a strong vision on the
impact of digital and act accordingly
• we are advisors, writers, coaches
and entrepreneurs
Long term
strategy
Short term
strategy
Fixing the
basics
5. Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur
involved in 20+ start-ups.
Founding Partner of
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who are you?
9. @jcaudron
Waves of Digital Disruption - where are you?
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
Real-Estate
HR
…
2015+
Finance
Healthcare
Automotive
Real-Estate
Retail
Education
Telco
…
2020+
All Safe havens
will be subject
to digital
disruption
…
10. So now that you understand Digital Disruption,
how do you start the actual Transformation?
11. Stop hyping, start doing:
Digital Transformation Modeling
Sold in over 30 countries
12. Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
13. Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
14. Digital Transformation Modeling
Spot and understand
the dynamics of
digital disruption
Sold in +30 countries
Analyse the impact
on your industry and
business
Create a future vision
and a transformation
strategy
Create a Digital
Agenda that gets you
there.
15. The Digital Agenda is made of
Transformation Programs, not IT
projects…
Program
“in-store webshopping”
vsScreen selection
UX optimization
Back-end integration
Store WiFi
Transactional security
…
All of the above + …
Sales strategy (long-tail, special
collections, …)
Program branding
(In-store) marketing
Staff training
Staff incentive programs, …
Program
Project
Project
Project
Project
Project
Program
Project
Project
Project
Project
Project
Program
Project
Project
Project
Project
Project
Program
Project
Project
Project
Project
Project
Program
Project
Project
Project
Project
Project
16. Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
17. “If you can't understand the new
world of digital, fire yourself.
Build an executive team that is
digital-first (when problems arise,
the first solution is always digital).
Make sure there is a techie on the
board of directors. If the board
has a low digital IQ, the company
will have a low digital IQ”
George Colony
CEO Forrester Research
So, where are you?
How digital is your
company?
Digital Leadership
19. The ideal situation
CEO
Ideally your
CEO is the
digital lead
Unfortunately
she/he is
probably not.
CIO COO CbsOSalesMkt
Is the CIO the
digital lead?
Is the CMO the
digital lead?
20. DIGITAL OFFICE
You need Digital Leadership, on all levels
CIO COO CbsOSalesMkt
CDO
Virtual Digital Leadership Team
Board of Directors
Shareholders
CEO
Well, maybe, if he
can step out of of
the traditional silo?
Vertical focus, based on
traditional technology,
platforms, processes
Transversal focus, based on business
models, agility, change, people, …
Vertical focus, based on
channels, media,
communication,
marketing, …
21. DIGITAL OFFICE
You need Digital Leadership, on all levels
CIO COO CbsOSalesMkt
CDO
Virtual Digital Leadership Team
Board of Directors
Shareholders
CEO
?
Transversal focus, based on business
models, agility, change, people, …
The CDO (according to us)
• general manager with change management
skills
• Leadership
• P&L-driven
• Definition of strategy
• Execution of results
• Relationship-building and using
influence
• Demonstrating cultural sensitivity
• Knowledge of digital business models
• Experience with Transformation of products
and technology capabilities (from analog to
digital)
• Experience in developing new channels in a
fast and agile business way
• A real passion about (deep-)technology
• He’s in charge of the digital agenda,
wherever it happens: the Factory, the
Guesthouse or the Garage
22. ?
The CIO (according to Gartner)
• The person responsible for planning,
choosing, buying and installing a
company’s computer and information-
processing operation
• CIOs develop the information technology
(IT) vision for the company. They oversee
the development of corporate standards,
technology architecture, technology
evaluation and transfer
• They also oversee plans to reinvest in the
IT infrastructure
• They are responsible for leading the
development of an IT governance
framework that will define the working
relationships and sharing of IT
components among various IT groups
within the corporation
The CDO (according to us)
• general manager with change management
skills
• Leadership
• P&L-driven
• Definition of strategy
• Execution of results
• Relationship-building and using
influence
• Demonstrating cultural sensitivity
• Knowledge of digital business models
• Experience with Transformation of products
and technology capabilities (from analog to
digital)
• Experience in developing new channels in a
fast and agile business way
• A real passion about (deep-)technology
• He’s in charge of the digital agenda,
wherever it happens: the Factory, the
Guesthouse or the Garage
Spot the
7 differences
23. Meet the CDOs
“Being a CDO is what a good CIO should always have been doing -
putting together business and technology in a way that helps business
take a leap forward”
Sean Cornwell, CDO of Travelex
25. Atif
Rafiq,
CDO of :
Lubomira
Rochet,
CDO of :
Tanya
Cordrey,
CDO of :
Sean
Cornwell,
CDO of :
Ganesh
Bell,
CDO of :
Previously worked in Silicon
Valley at several businesses, from
start-ups, to IPO’s, to large
businesses.
CMO-CDOs
26. Dave Truzinski CIO of NII Holdings
(wireless service to Latin America).
In 2013, he was given the additional
title of Chief Digital Officer.
Richie Etwaru is IMS Health's chief
digital officer
“CTOs make companies cool, CIOs
make companies efficient”
Charlotte Svensson is currently CDO
and CIO at Bonnier News.
In previous years, Svensson held the
position of strategic coordinating
CIO at Bonnier News Sweden
JJ Van Oosten, the Belgian former
Tesco CIO, who helped the
supermarket chain introduce their
mobile platform, is now CDO at the
German online retailer REWE Group.
Benoit Fremaux, CIO & CDO of Fnac.
CIO-CDOs
27. Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
28. The Classic The Converted The Digital The Ruptured
Traditional model
Traditional channels
Traditional models
Digital channels
New business models
Digital channels
Everything new
Incumbents (you) Challengers (them)
29. Different types of innovation
The Factory The Guesthouse The Garage
Incremental innovation Change projects Breakthrough innovation
?Do you only understand
traditional IT, vendors, …,
OR
marketing, channels, media, …
Do you also understand agility,
scalable models that change the
world? Are you able to fail fast and
fail cheap?
30. Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
31. Digital Transformation Fleet
?Are you the captain of a rigid
(sinking) ship
Are you the commander in chief of
a fleet that changes the world?
(no, this is NOT Captain Iglo, it’s Edward Smith from the Titanic)
32. Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5Sold in over 30 countries
33. Never, ever, disrespect new or small players
The customer always decides
All things you do must start from a superior experience
From now on, you are an agile and flexible company
You live in a world of uncertainty
Always play on the offense instead of the defense
Don’t be afraid to cannibalize your own business
How far away is this from YOUR reality and way-of-thinking?
It will determine your future as a CIO, CDO and even as potential CEO…
36. Create your own Digital Transformation vision and plan1
Create Digital Leadership2
Innovate in the right place(s)3
Build the Transformation Fleet4
Change the culture5
Thank you!
jo.caudron@duvalunion.com
@jcaudron
00 32 475 43 80 98
Sold in over 30 countries
37. Beyond The Hype of
Digital Disruption
February 2016
jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98
