A preview of the presentation on tools and processes selected and tested in real life by Euro RSCG Moscow team. Full presentation available on demand.

1. EURO TOOLBOX
an entertaining little presentation from your strategic gang at Euro

2. USE AND HARM OF
STRATEGIC TOOLS AND
PROCESSES

3. WHAT IS A GREAT TOOL?

4. A GREAT TOOL IS...
SIMPLE
in other words,it simplifies complicated
things not the other way around

5. A GREAT TOOL IS...
COMMON SENSE
we never underestimate the power of
common sense. if the tool contradicts with
it, we throw it in a trash bean

6. A GREAT TOOL IS...
CREATIVE-FRIENDLY
because strategy has no meaning if it
doesn’t make sense to creatives

7. A GREAT TOOL IS...
A PROCESS, NOT A TEMPLATE
a great tool takes your steps where you
have never been, instead of giving you the
happiness formula

8. A GREAT TOOL IS...
LIBERATING
a great tool will never make you its slave. it
will liberate your thinking and inspire great
ideas!

9. A GREAT TOOL IS...
“Great strategic tools are frameworks
that make it fun and easy to you hang
your own thoughts on”
Don Hodge, Managing Director, Strategy, Euro RSCG New York

11. WHAT IS NOT A GREAT TOOL?

12. A TOOL THAT COMPLICATES
A PROCESS IT WAS CREATED
TO SIMPLIFY
a bad tool is hard to understand and
painful to use

23. Timesheets

24. A POOR TOOL IS...
COMPLEX
UNCLEAR
ENSLAVING
BORING
A TEMPLATE

25. ULTIMATE EVIL STRATEGIC TOOL
IF YOU SEE SOMETHING LIKE
THIS, RUN!!!

26. EURO TOOLBOX
some tools & processes we’ve used and loved

27. CAREFUL SELECTION
We hand-pick the tools, just like you do your coffee
beans
But we only put in our toolbox the ones we’ve used, ended up
inspired and happy with the results
So our toolbox is being constantly filled with new and updated
processes and tools

28. OUR FAVOURITE desipher
for decoding category
PROCESSES
prosumer
for decoding people & culture
‘little truth’
for great insights
archetypes workshop
for great brand ideas
360 workshop
for great campaigns

29. For full copy of this presentation with detailed tools,
workshops and processes description, please leave
us a message or a comment on our Facebook page
facebook.com/eurorscgmoscow and ask for the
copy of ‘Euro Toolbox’ presentation.

30. THANK YOU
AND ENJOY
Yours, Euro team