The reason I have made a cinema survey is to find out more about my target audience in order to produce a film and trailer that is most suited to them.

1. CINEMA SURVEY Results Analysis

2. WHY HAVE I MADE A CINEMA
SURVEY?
The reason I have made a cinema survey is to find out more about my target
audience in order to produce a film and trailer that is most suited to them.
In order to do this I need to know about what interests them, what bores
them, what they want to see and what they don’t want to see. I can do this
through finding out about what they usually watch and why they like it.
Therefore, my survey will hopefully enable me to make more/easier
decisions in relation to planning and producing the trailer as I have a
deeper understanding towards my target audience.

3. WHAT GENDER
ARE YOU?
From this screenshot that I
have put on the right, you
can see that 51 people have
answered my first survey
about cinemas and that
majority of people who took
the survey were female.
This is ok, because
although we are hoping
that our film and trailer will
intrigue both sexes to come
and see it, we are primarily
basing our target audience
on females as the theme of
romance and drama is more
stereotypically suited
towards them.

4. HOW OLD
ARE YOU?
People who answered my survey were
primarily between the ages of 16 and 20
as 35 of the 50 people who answered
where in that category. Although this
means that the survey is primarily based
on 5 similar ages, that is a big portion of
the age group we’re targeting.

5. WHAT DO YOU DO
FOR A LIVING?
This question isn’t as important as other questions in this survey as it is less
relevant. However, it does have a certain amount of importance as it shows the
variety of people, with different income, who go to the cinema and what sort of
things they watch. From these results; it suggests that even people who are less
likely to have any income or very small, such as ‘students’ and ‘unemployed’
people, still go to the cinema as well as people with higher incomes such as a
‘teachers’ and people involved in ‘health care’. This means we are able to widen
our target audience without worrying as much about whether or not they can
afford to see the film or if only certain ‘classes’ of people like certain genres.
It is clear from the excel screenshot of the grid I made that 30 out of the 50
people (60%) who took the survey were students, which is due to peers from
school doing the survey to help my coursework, as well as the fact that most
people I am friends with on Facebook (which is where I advertised my survey)
are students.

6. WHERE DO YOU GO
TO THE CINEMA?
I have added this question to the survey in order to find out about what
cinemas people go to most; and from the excel grid I made, you can clearly
see that the most popular is ‘Empire’, ‘Odeon’, ‘Cineworld’ and ‘Vue’, with
‘Palace’ close behind.
This shows that although many people (majority in this case) go to big
cinemas such as Odeon, Cineworld and Empire, nearly the same amount go
to small, independent, town cinemas such as Palace cinema. This then means
that although it may be seen that you will only get the most cinema views by
screening in big chain cinemas, small more independent cinemas can also get
the views; meaning we could screen our film in smaller cinemas which may fit
better due to the mental issues and social realism links to our film.

7. HOW OFTEN DO YOU GO TO
THE CINEMA?
This graph show that majority of people who
answered my survey, tend to go to the cinema
once every other month. This could be due to
anything; money, location or merely not
seeing anything advertised that they want to
see.
Yet, although the higher bars on the graph
are the less frequent visits to the cinema,
there are a few people who go to the cinema
on very regular bases of at least once a
month.
I have asked this question as it might help
determine how long to keep the film showing
in the cinema or when the film would be
released to make sure as many people could
see it as possible. For example a half term,
where more people, such as students, would
have time to see it.

8. HOW OFTEN DO YOU GO TO
THE CINEMA?
Above shows the exact amount of people who have ticked what answers. The highest box ticked was the
‘once every other month’ box, with 15 people ticking that.
On the right are the answers that were added to the ‘other’ box, showing what other people have put.
Many of these answers showed that they only went ‘once a year’ or ‘when a really good film was out’.
The second answer that came up more than once is more vague so harder to analyse as it depends on
peoples personal taste, which will be explored more throughout the other questions.

9. WHO DO YOU GO TO
THE CINEMA WITH?
This question is important to know how far to widen
the target audience.
From this graph you can see that most people who
answered my survey tend to go with friends (41 out
of 51) or family (34 out of 51). It is less common for
people to go by themselves which is clear from the
graph below as only 1 person said they did.
From this data we can see that our film needs to
be a film which people would want to go and see
and experience with their friends while also
being able to make it as family friendly as
possible. However, due to the issues that could
be raised in our film such as mental illness and
death we still have to be careful, more likely
rating it as a 12A in cinemas.

10. DO YOU WATCH TRAILERS IN THE
CINEMA, IF YES, WHY?
As this was a fill in box question, there is no graphs, so instead I have taken the
majority answer which is ‘yes’ and made an excel grid showing the ‘if yes, why?’
sections of the answer.
Before even analysing the data, the fact that all bar 3 people answered yes, shows
that when advertising our film, that we should screen our trailers in the cinemas
before other films while people are waiting to watch a film.
31 out of 51 people answered because it informs you about what films are about to
be released, while 11 people stated that they only watched them because they have
to.
Only 3 people
answered no to
this question.

11. WHAT WAS THE LAST THING YOU
SAW IN THE CINEMA?
This question has been asked to show the most
popular genres that are being watched at the
moment in the cinema.
On the left I have made a excel grid of the most
common films that were named while answering
this question as many films were named just once.
The film that came up the most is the newly
screening film Legend which is a British Crime
Thriller, which was the most recently watched film
in the cinema for 5 people. While 4 people, had
seen the new British Comedy Bad Education: The
Movie.
Like Legend, other action thrillers were mentioned
such as The Scorch Trials, in the same way other
comedies such as Ted 2 and Paper Towns (which is
also classed as a drama) was mentioned.
Another common genre was animation
(Minions and Inside Out).

12. WHICH OF THE
FOLLOWING GENRES
HAVE YOU SEEN IN THE
CINEMA?
(IN THE PAST 6 MONTHS)
This question very much links to the question asked
just before as it is finding out about the most
common genres watched in the recent past.
From this you can automatically see that the less
popular film genres are western, documentary,
historical, horror, mystery, war, with sport and
western being the worst, with no views from the last
6 months.
The most common film genres viewed in the cinema
over the past 6 months are comedies (33), actions
(23), romances (20), drama (17).

13. This graph is useful as it shows that
romances and dramas are some of
the more popular genres to watch in
the cinema, which is clearly useful as
our film is hopefully going to fit
under the drama/romance genre.
IN THE PAST 6 MONTHS, WHICH
OF THE FOLLOWING GENRES
HAVE YOU SEEN IN THE
CINEMA?

14. AND FINALLY TO SUMMARIES
WHAT I HAVE LEARNT
THROUGH THIS SURVEY
• My target audience will primarily be females as they
tend to watch and enjoy dramas/romances more than
males.
• The target audience will be primarily between ages
16-25 however it will still be made to fit people as
young as 12 and also older than 25. But due to the
survey being answered by 16-20 year olds more than
any other age, I have a better understanding of that
age than any others, no only because of the
information provided by the survey but also because I
myself fit into that age category.
• Make the film as appealing to family and friend
grouping as possible, which is easier to do with the
drama/romance genre.