Building the blocks of digital success by preparing you to the world of social media.

1. Will it blend?
COVER

2. Will it blend?

13. SLIDES 7-12 pending

14. SLIDES 7-12 pending

15. SLIDES 7-12 pending

16. SLIDES 7-12 pending

35. Recommendations
• Focus on programs not tactics
• Shift budget to social media, but measure the impact
• Understand audiences and business outcomes to make
online tools work
– Develop a listening practice
– Monitor the impact of social media on brand
awareness and image

36. Recommendations
• Create Social platforms with current customers in mind
• Set up real metrics
• Work to optimize ROI and ROE (Return on engagement)

39. Thank You