A presentation that's an interesting and easy to use guide to using colours, shapes and lines, and images; the fundamental elements of design.

2. Preface but not written as a long para

3. As a powerful form of communication, color is irreplaceable
Color can sway thinking, change actions, and cause reactions.

4. Red
Red captures attention. It is one
of the most visible colors
Attributes of the colour:
increased enthusiasm and interest
more energy
action and confidence

7. Logos ,websites, examples etc with red
Branding
Passion
Rebellion Love
Energy Radical Bold etc
Red

10. - Blue is best used for Often used as a warning sign, it is best used as an
accent color as too much red can overwhelm.
- Communication websites which market to individual customers on a one-
to-one basis would benefit with some blue in their marketing.
- Hi-tech and computer technology businesses can benefit from most
shades of blue combined with gray
- Websites promoting technology, medical equipment, cleanliness, male
products, or both male and female products should use some blue in their
colors.
- Light blue relates well to the health and wellness industry, to travel and
relaxation.
- Dark blue is a serious color which inspires integrity and honesty and is
often used by political organizations, religious organizations and legal
firms for this reason.

11. Logos with blue Branding
Loyalty trust integrity
tactful caring concerned
Reliability responsibility
Blue

15. Logos with yellow Branding
abundance
value quality victory achievement
importance
Yellow

17. Shape is one of the basic elements of design.
Alone or in combination with other shapes or
lines they can convey universal meanings as
well as guide the eye or organize information.
Shapes and symbols have subliminal effects and are used
with great effect by designers to ensure that the right
message is portrayed.
Shapes, boxes and borders are used in design to draw the
eye, to add value to design and content, and to partition
elements and enhance flow
Shapes

18. Circular shapes - No basic shape is more organic than the circle, it
has a smooth quality that makes it appealing to the eye. Adding
circular elements to your website can turn a bland design into
something that breathes life.
Images – screenshots of website designs, logos and other online
graphics with prominent circular elements

19. Images – screenshots of website designs, logos and other online
graphics with prominent circular elements
Squares & Rectangles - psychological emotions that are conveyed by
these shapes are reliability, familiarity, strength, stability, power,
balance and dependability.
There are two key reasons why such elements are used
to help organize. Second, it is to set a specific style. .

21. Lines
Vertical lines simulate height and can create a mood of grandeur or
spirituality.
In web design vertical lines tend to represent or create length and indicate
to the user that there is more content below the fold.

22. Lines
Vertical lines simulate height and can create a mood of grandeur or
spirituality.
In web design vertical lines tend to represent or create length and indicate
to the user that there is more content below the fold.
Horizontal lines generally create relaxation or a calming mood,
they tend to be quiet and subtle whereas vertical lines are more
imposing and powerful. H
orizontal lines are also known for their ability to organize
content.
Diagonal lines are the greatest way to create movement and direction.
Where horizontal lines suggest gravity and are stable, diagonal lines are
more unstable. These lines don’t lay down or stand up in a restful position,
they are in motion and you can actually create a sense of speed just by
simply adjusting the pitch of the lines: the steeper, the faster.

24. Images
Powerful images don’t just reflect a particular emotion
but also create a relational association between the
viewer and that image. The point being that these
images are used for the sole purpose ofbringing forth
the right emotion out of you.

25. Images
Image fundamentals - size, composition, quality and exposure are four
important things to look for in a good image.
People actually look for quality in images, even the contrast makes a huge
difference.
Example showing a comparison – good vs bad choice of image
Choice and Placement of images
go hand in hand.

26. Images
Effectiveness – if the picture creates excitement or interest, then it works.
It is down to three characteristics:
Emotional appeal – does the product in the picture look good and
make the user want it?
Rational appeal – does the image show the benefits of the product?
and Brand appeal – does the picture fit your brand?

27. Images
Transmitted messaget – this is about the image sending the right message
to the audience/website readers.
Example images: