2. •I grew up an hour outside Chicago, and I built a love for
the city and its sports teams. I was the youngest of four
brothers, so naturally I became very competitive. I have
been blessed to have two loving parents who have
supported me on my journey and supported my dreams of
being a sports broadcaster one day. Some of my biggest
values include loyalty and honesty, so I tend to keep my
friend circle small and give my energy to the people who
truly care about me. I’ve been passionate about sports
since the day my dad taught me to hit a baseball, and it has
led me to pursue a career in sports media.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Reporter
• Announcer
• Analyst
BRAND ARCHETYPE - I like to try
and find entertaining stories in the
sports world and try to make people
laugh. I try not to take myself too
seriously unless its needed.
Broadcaster for Sports Broadcasting
Picture Relevant
to Your Industry
Goes Here
4. Hiring managers at ESPN/FOX/Barstool
TARGET AUDIENCE
Nick Martuscelli
Outreach Plan:
• Make more sports media content.
• Linkedin.
• I want to hopefully get in touch with Nick either before
or soon after graduation.
Talent Acquisition manager at
Barstool Sports
Gene White
Outreach Plan:
• Getting someone with a powerful voice in the industry
to recommend me.
• Linkedin or email.
• I will most likely try to get in contact with him when I
graduate or when I have more content to be able to
show.
Talent Acquisition at Fox Sports
Brittany Kelley
Outreach Plan:
• Create more content.
• Linkedin or email.
• Soon after I graduate or when I have more content to
show.
Senior recruiter at Disney
media
5. Short Term: (Immediately After Graduation, YEAR)
• Creating content to put online, and have more
connections.
‣ Have at least 2,000 followers across all
platforms and have at least 20 connections on
Linkedin.
Mid Term: (YEAR)
• Have a supporting job in the sports media industry.
‣ Have a job that I don’t hate and be able to
make a living with it.
Long Term: (YEAR)
• Have my own show or have at least 20,000 people
who watch my content.
GOALS
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Cutting highlights
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Relationship building Novice / Adept / Expert
Communication Novice / Adept / Expert
Research
SOFT
HARD
Novice / Adept / Expert
Public speaking Novice / Adept / Expert
Pleasing voice Novice / Adept / Expert
Solid timing Novice / Adept / Expert
Editing video
7. I will be someone who people can count on
to entertain them and inform them everyday.
PROMISE
8. CREDENTIALS
Work Experience:
• Cashier, Mariano’s
• Play by play, Rollins
Education:
• Sportscasting, B.S., Full Sail University
(2023)
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
Darren Healey
Industry Experience:
• None
Education:
• High school graduate
Leadership Experience:
• Section leader in marching band
• Starting a company
Skills and Proficiencies:
• Food & Beverage- 1 endorsement
• Video editing - 1 endorsement
• Graphic Design - 1 endorsement
Ethan Aschermann
Overall Online Presence:
• 69 connections, banner image of him with his
classmates, not a very professional headstot, relatively
detailed profile, active on other social media,
• Grade: Average,75 out of 100
HEADSHOT
Industry Experience:
• None
Education:
• High school graduate
Leadership Experience:
• None
Skills and Proficiencies:
• Video editing- 0 endorsements
• Communication - 0 endorsements
• Cutting highlights - 0 endorsements
Overall Online Presence:
• Not very detailed profile, relatively professional
headshot, only one connection, not very active on other
social media
• Grade: Poor, 15 out of 100
10. BRAND POSITION
For sports fans who want good content, I provide
creativity and humor because I have always been
able to entertain people
11. NETWORKING &
MARKETING
Industry Events & Organizations
• NAB State Leadership Conference
‣ February 28th, 2022
• NAB Show
‣ April 23-27, 2022
• The sports broadcasting camp
‣ July 18-22, 2022 Montclair State University
Digital Marketing
• Primary Content: I want to create content that the casual
sports fan can enjoy. I want to start my own debate podcast
where me and some friends can argue different sports topics.
• Primary Tools:I will post stuff on YouTube as well as tiktok
and instagram.
• Website: Put some of my content on there for people to
access
Picture of You
Goes Here
12. PROFESSIONAL DEVELOPMENT
Mentor
• Someone who knows how the industry works and what
I will need to get my name out there.
Formal Education
• Sportscasting, Bachelors May 2023
Technical Skills
• Go to NAB events to learn more
Soft Skills
• Go to NAB events to learn more
13. Ethan Aschermann
You know how most of the people in sports media can be boring to listen to?
Well, what I do is try to spice things up and get creative. In fact, I will prove it
when I start producing content.
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
