1. eLuminous Technologies
Digital Marketing Strategy
for Hospitals

2. This presentation includes
1. eLuminous Digital Marketing Department
2. Vision and Mission Statement
3. HR Culture and Policies
4. What Is Digital Marketing?
5. Why Digital Marketing Is Important?
6. What can we achieve with Digital Marketing?
7. What are the assets of Digital Marketing?
8. Important Factors of Digital Marketing
9. What Are the Main Benefits of Digital Marketing?

3. Eluminous Digital
Marketing Department

4. Digital Marketing @ eLuminous
Honesty, Commitment and Cooperation are core values of eLuminous Technologies and we are living up to our core
values since the inception of the Company. We understand the importance of an online persona and the scope of
business over the internet, and therefore we aim to deliver the most productive and top Digital Marketing services.
Understanding
Business goals
Website Analysis
Measure Conversion rate
optimization
Deployment of
Services
Digital Marketing
Services
Competitor Analysis

5. Vision and Mission
Statement

6. “Honesty, Commitment and Cooperation”
To be a world class Innovative and Progressive IT
Company having branches across the globe.
MISSION
VISION
To develop Mobile & Web Solutions with latest
technologies, standard processes, committed support
and consulting that brings growth & success for our
clients.

7. HR Culture and Policies

8. Different Policies for Employee
A company’s most valuable asset is its employees and at eLuminous we make sure everyone works here
will get right advantages to grow by following certain rules defined by the company. To know more in
detail about each policy please visit: http://www.eluminoustechnologies.net/hrpolicies/

9. What is Digital Marketing?

10. Digital Marketing Overview
Digital marketing is an umbrella term for
all of your online marketing efforts.
Businesses leverage digital channels such
as Google search, social media, email, and
their websites to connect with their
current and prospective customers.
eLuminous Technologies is an expert
digital marketing strategy for hospitals in
India. Our marketing strategy for hospitals
will help you grow OPD patients, increase
the no. of IVF cycles per month. Contact us
today.

11. Why Digital Marketing Is
Important?

12. Importance of Digital Marketing
Digital media is an ever-growing source of entertainment,
news, shopping and social interaction, and consumers are
now exposed not just to what your company says about
your brand, but what the media, friends, relatives, peers,
etc., are saying as well.
And they are more likely to believe them than you. People
want brands they can trust, companies that know them,
communications that are personalized and relevant, and
offers tailored to their needs and preferences. It is not
only a rapidly growing force in the current marketing
playing field, it is set to be the future of marketing, and it
seems likely that digital media will soon replace more
traditional forms altogether.

13. What can we achieve with
Digital Marketing?

14. Achievement with Digital Marketing
Digital marketing is catapulting past analog.
People are consuming more digital content daily
using their smart phones, desktops computers,
laptops, tablets, and more. The thing is,
companies need to recognize that they need to
alter their marketing strategies to adapt to this.
CORRECT TARGETING
TARGETED AUDIENCE
ON TIME DELIVERY INSIGHTS AND ANALYSISINSTANT COMMUNICATION
BUSINESS ENGAGEMENT
CONVERSION TRACKING
HIGHER ROI & REVENUE
INCREASED CONVERSIONS

15. What are the assets of Digital
Marketing?

16. Digital Marketing Assets
 Website
 Blog posts
 E-books
 Infographics
 Email template
 Social media channels (Facebook,
LinkedIn, Twitter, Instagram, etc.)
 Videos
 Earned online coverage (PR, social
media, and reviews)
 Online brochures and Whitepapers
 Branding assets (logos, fonts, etc.)

17. Important Factors of Digital
Marketing

18. Methods of Digital Marketing
Organic Methods:
 Search Engine Optimization (SEO)
 Content Marketing
 Inbound Marketing
 Affiliate Marketing
 Native Advertising
 Marketing Automation
 Email Marketing
 Online PR
Paid promotion:
 Social Media Marketing
 Pay-Per-Click (PPC)

19. Organic way of Digital Marketing
Search Engine Optimization (SEO)
The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free)
traffic that your website receives.
Content Marketing
The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
Inbound Marketing
Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.
Affiliate Marketing
A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.
Native Advertising
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.
BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example,
Facebook advertising and Instagram advertising.
Email Marketing
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and
events, as well as to direct people towards the business’ website.

20. Paid-Promotion
Social Media Marketing
The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate
leads for your business.
Pay-Per-Click (PPC)
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is
Google AdWords.
Paid Blog Marketing
Promoting content on different websites using an automated content network platform to increase reach and get CTR for the targeted
content.

21. What Are the Main Benefits of
Digital Marketing?

22. Advantages of Digital Marketing
 Website Traffic
 Lead Generation
 Brand Development
 Greater engagement
 Use content to connect to consumers
online
 Optimize for conversion
 Realize higher ROI and revenue
 Reach larger audiences
 Improved conversion rates
 Cost-efficient

23. “Get ready to dive into the world of Digital Marketing ”
Address:
eLuminous Technologies Pvt. Ltd.
IT Park-29/7, Near Power House, MIDC Ambad, Ambad Industrial
Area,
Nashik, Maharashtra, India - 422010
Ph:+91 7218461533
Email-id: sam@eluminoustechnologies.com
Thank you