In the space of social media, the reach can be endless. With a few targeted search topics and some basic information at hand, a brand is a click away from learning about an individual’s likes, dislikes and most profound beliefs, even from thousands of miles away. On doing this, there can be only one barrier and that is Language.

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Bilingual digital Influencers shape the world
Being Bilingual will not just bring you new friends, but it also provides many benefits in the business
world.
In the space of social media, the reach can be endless. With a few targeted search topics and some basic
information at hand, a brand is a click away from learning about an individual’s likes, dislikes and most
profound beliefs, even from thousands of miles away. On doing this, there can be only one barrier and
that is Language.
What is Influencer Marketing?
 Word of Mouth – Digitally
 Brand Ambassador
 Key/Celebrity Influencers, Social Influencers and Peer Influencers
Influencer Marketing simply means shaping the opinions about your brand using the most influential
means amidst your potential customers.

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Challenges in Influencer Marketing
 Inability to attribute to ROI
 Getting the right influencers and Lack of large quality influencers
 Focusing on wrong goals/metrics – e.g. Twitter Hashtag
 Transparency of Pricing – No metrics/benchmark
What ROI to expect?
 Short Term: Engagement, Content Creation
 Mid Term: SEO
 Long Term: Brand Building, Loyalty, Sales
Bilingual Trend on Social Platforms
Many things change when interacting on social media in a new language. Hashtags however,are a mixed
bag. Because Socialmedia is a dynamic, fast-paced environment, so do the trending hastags are fleeting.
There is rarely enough time for a trending hashtag to transmute into Hindi and still remain trendy. So it’s
not unusual to see a Tweet in Hindi that is accompanied by English hashtags. It’s also perfectly okay to
mix English and Hindi hashtags.
According to a report, Brands continue to use television and print mediums to have a 360-degree
approach. Also 87% of the brands surveyed leverage digital marketing. While brand awareness and lead
generation/sales seem to be the primary goals set by the CMOs,digital marketing is increasingly being
leveraged for Customer Engagement (46%) and Customer Service (35%) too.

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B2B or B2C? Any language!
In today's competitive job market being bilingual is a tremendous plus point. Every sector is in full swing
and worldwide markets are becoming more interdependent. Thus, the need for bilingual strategy
continues to grow. By just knowing and conversing in a native language, one can drastically reduce the
sales cycle time frame with a client. People love to hear things in their native language and appreciate
one’s time and effort taken to learn their native language as a second language.
Social media is about connecting and a business taking on a bilingual social strategy must not forget this
one important rule. The engagement is to connect with one another. As language plays an important role
in the evolution of a digital strategy, brands will want to create connections with new audiences, and
multilingual strategies will become increasingly necessary.
Bilingual Content
Great content are based on Intercultural Communication and India can be seen as one of the best
examples in the world. If content strategists aspire to reach a wider audience they need to help cultivate in
the public some sense of perspective and common sense that captivates them. When brands renounce to
explore diversity they find themselves constrained to a very small field of action in an era when content
marketing is opening uncountable opportunities to address big audiences, add real value to their readers or

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viewers all over the world, and extend the reach of empathy in the process. The best strategy is to not self-
censure a brand’s content.
Brands can celebrate diversity by honoring the human capacity to understand what others do
and work with their creations to generate new ideas and values leveraging digital ways.