PERSONAL BRAND EXPLORATION
Eriq Collins
Project & Portfolio I: Week 1
Jan 7, 2022

Hello, My name is Eriq Collins but most people
in my professional life call me Q. Throughout my
entire life, I’ve dedicated myself to helping
people find their passions and achieve their
dreams whilst my own. My life’s motto is simple.
Live humble, acquire life. This means strive to be
the best human being you can be while and
never stop fighting for the things you are
passionate about. I’ve been in love with music all
my life and have used my talent to create a
platform for everyone around me to utilize in
their own journey to success. I aspire to do this
on a much grander scale and hopefully play a
part in changing many lives.
IDENTITY

PROFESSION
Potential Job Titles:
• Project Manager
• Art Director
• Production Manager
The Magician - I inspire others to
step outside of their comfort zones
to achieve something greater than
expected. I accomplish this by
leading by example in my hard
work, creativity, discipline,
calculation, and social acceptance.
Executive Producer for Music and Film

Hiring Managers in Production
TARGET AUDIENCE
Claudia Reyes
Outreach Plan:
• Make sure that my own LinkedIn profile is both
professional and up to date
• Connect and send resume/portfolio through LinkedIn
email since she isn’t too active on social media
• Followup with directly through company 3-5 days after
initial contact
Talent Acquisition Manager at
Universal Music Group
Candela S. Rebot
Outreach Plan:
• Become familiar with her catalogue of work to gain an
idea of what value I could offer.
• Contact her through her personal email that she has
provided on her LinkedIn page
• Become a social media peer and engage with her most
her recent post with a dm letting her know that I have
an interest in working for the company. This can be
done about a week after initial contact.
Head of Production at
Thunder Studios
Kayla Mulzac
Outreach Plan:
• Become familiar with some of the softwares and
programs that she seems to be proud of mastering
herself.
• Send resume and portfolio to direct email that she has
provided on her LinkedIn page.
• Since ironically, we are from the same small state, I
would connect with her on social media. We most likely
have mutual friends and followers.
Talent Relations at
WarnerMedia/HBO

GOALS
Short Term: (Immediately After Graduation, 2023)
• Land an entry-level position with major company
‣ Execute at least 7-10 visual projects and
increase LinkedIn connections by 100%.
Projects will be completed by August 1st, 2023
Mid Term: (2025)
• Land a mid-level position with either same company
or new one.
‣ Double the amount of projects and events
executed while aiming to keep budgeting under
80%. Also increase LinkedIn connections by
another 100%. Projects will be completed by
May 31st, 2025.
Long Term: (2030)
• Launch my own Production company
‣ Save an additional 10-20% of all income in
leading years to provide upfront capital. Will
have at least 60% of needed capital to properly
launch by January 1st, 2025.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Final Cut Pro
SOFT
HARD
Expert
Pro Tools Expert
Team Leadership Expert
Communications Expert
Adobe Creative Cloud
SOFT
HARD
Novice
Microsoft office Adept
Coordination Expert
Oral Comprehension and expression Adept

I help artists and creators deliver a once in a
lifetime experience to their audience by
implementing my absract creativity, unique
professional skills, and ability to inspire
artists to dig deeper for greater results.
PROMISE

CREDENTIALS
Work Experience:
• Head of Artist Relations for 7th Crown
Records
• Marketing Agent & Artist Liaison for Camp
David Studios
Education:
• One-year certification in Creative Fashion
Wellington Charm School of Fashion
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• Founder of 20Eight Productions

COMPETITION
Pete Gartner
Industry Experience:
• Production Manger at O’Donnell
Company
Education:
• Paier College of Art
Leadership Experience:
• Volunteer Manager at Custom Paver Walkway
• Member of Youth for Understanding
Skills and Proficiencies:
• 3D animation - 4 endorsements
• Storyboarding - 4 endorsements
• Adobe Creative Suite - 3 endorsements
Eriq Collins
Overall Online Presence:
• 500+ connections, banner image is not customized,
very professional headshot, profile somewhat general,
no published articles and no additional social media
listed, LinkedIn URL is not customized?
• Grade: 7 out of 10
Industry Experience:
• Production Manager at 7th Crown
Records
Education:
• Full Sail University
Leadership Experience:
• Founder of 20Eight Productions
• Led teams to execution of several music and film
projects and events.
Skills and Proficiencies:
• Film editing - 0 endorsements
• Audio production - 0 endorsements
• Project Coordination- 0 endorsements
Overall Online Presence:
• 18 connections, banner image is not customized,
Somewhat Professional headshot, profile somewhat
general, no published articles, no other social media
listed, LinkedIn URL is not customized?
• Grade: 5 out of 100

COMPETITION
Tai Linzie
Noteworthy Experience:
• Has worked with countless celebrity and high caliber
clients
• Was Art Coordinator for Sean John/Bad Boy Records
Eriq Collins
Industry Experience:
• Creative Director at Def Jam/
Universal Music Group
Education:
• Virginia Commonwealth University
Skills and Proficiencies:
• Music Industry - 75 endorsements
• Digital Media - 25 endorsements
• Music production - 19 endorsements
Overall Online Presence:
• 500+ connections, banner image is not customized,
Headshot is somewhat casual, Profile is very general,
no published articles, no other social media listed (only
personal website, LinkedIn URL is not customized
• Grade: 7 out of 100
Industry Experience:
• Production Manager at 7th Crown
Records
Education:
• Full Sail University
Leadership Experience:
• Founder of 20Eight Productions
• Led teams to execution of several music and film
projects and events.
Skills and Proficiencies:
• Film editing - 0 endorsements
• Audio production - 0 endorsements
• Project Coordination- 0 endorsements
Overall Online Presence:
• 18 connections, banner image is not customized,
Somewhat Professional headshot, profile somewhat
general, no published articles, no other social media
listed, LinkedIn URL is not customized?
• Grade: 5 out of 100

BRAND POSITION
For music and film companies who need
ambitious and sharp minded production personel,
I provide strong background planning, budgeting,
and executing projects. I implement this skills in a
way that is unique raises the bar in modern
production.
“Q”

NETWORKING &
MARKETING
Industry Events & Organizations
• GlobeVision: Business of Music Industry Panel 2022
‣ 01/29/2022 | Pembroke Pines, FL
• 34th Annual Winter Music Conference at Faena District
‣ 03/25/2022 | Miami Beach, FL
• International Conference on Filmmaking and Motion
Graphics
‣ 03/10/2022 | Miami, FL
Digital Marketing
• Primary Content: I plan to create a new catalog of music and
visual art that displays current abilities while serving as a
mentor to my team and developing clients.
• Primary Tools: I will create promotion strategies
circumstantial to the content being released. Each unique
strategy will determine how often a particular piece of content
is promoted. Social media used includes Instagram, Twitter,
Canvas, LinkedIn, Mandy, Stage 32
• Website: I will use my digital portfolio site moving forward to
help my build my brand awareness online by treating it as a
digital business card, sending it to any potential client,
colleague or employer that I speak with.

PROFESSIONAL DEVELOPMENT
Mentor
• I will find a mentor who shares similar principals as me
and is successful in their own respect. They will be very
self sufficient and resourceful. They should have plenty
of wisdom to share through personal experiences in the
industry. I aim to find this mentor by Oct, 2022
Formal Education
• BS in Digital Marketing at Full Sail University Sep, 2023
• Masters in Digital Marketing at Full Sail University Sep,
2025
Technical Skills
• Obtain Abobe Creative Cloud certification by May, 2023
• Achieve LinkedIn Metaverse Certification by Dec, 2022
• Complete LinkedIn Marketing Education course by Aug,
2022
Soft Skills
• Complete full Dulingo course curriculum to become
bilingual by jan, 2023
• Read “How to Win Friends and Influence People” by
Dale Carnegie to become better at communicating with
clients and colleagues by Apr, 2022
• Shadow a peer at a higher level to acquire new skills
and field knowledge by Mar, 2022

ERIQ COLLINS
You know how hard it is to convince an
audience that you’re the next thing to pay
attention to? Well, what I do is turn the imagination
on its head by creating visual and audio environments that is
unique to the viewers perception. My secret weapon is that more than 50%
of projects and events coordinated by me were executed with less than
70% of the budget provided. In fact, I worked as a studio and production
manager where I reduced overhead by 50% while doubling monthly profit
allowing the owner to quit his day job.

REFERENCES
13-1011.00 - agents and business managers of artists, performers, and athletes. O*NET
OnLine. (n.d.). Retrieved January 11, 2022, from https://www.onetonline.org/link/
summary/13-1011.00
27-2012.00 - producers and directors. O*NET OnLine. (n.d.). Retrieved January 11, 2022,
from https://www.onetonline.org/link/summary/27-2012.00
34th annual Winter Music Conference at Faena District announces first industry panelists ·
resistance uruguay. RESISTANCE Uruguay. (n.d.). Retrieved January 11, 2022, from
https://uruguay.resistancemusic.com/worldwide/34th-annual-winter-music-
conference-at-faena-district-announces-first-industry-panelists/
Candela S. Rebot - head of production - thunder studios ... (n.d.). Retrieved January 11, 2022,
from https://www.linkedin.com/in/candelarebot
Claudia Reyes - manager, talent acquisition - linkedin.com. (n.d.). Retrieved January 11, 2022,
from https://www.linkedin.com/in/claudia1recruiter
Contact. Thunder Studios. (n.d.). Retrieved January 11, 2022, from https://
www.thunderstudios.com/contact/
Eriq Collins - art director - 20eight ent. | linkedIn. (n.d.). Retrieved January 11, 2022, from
https://www.linkedin.com/in/eriq-collins-760a581b2 r
Kayla Mulzac - United States | professional profile | linkedin. (n.d.). Retrieved January 11,
2022, from https://www.linkedin.com/in/kmulza
Magician brand Archetype - Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. (2022, January 9). Retrieved January 11, 2022,
from https://www.kayeputnam.com/brand-archetype-magician
*, N. (2021, March 2). Essential social media platforms for filmmakers to Network. Fable
House. Retrieved January 11, 2022, from https://fablehouse.tv/social-media-platforms-
for-filmmakers/
NationalBlackGuide. (n.d.). GlobeVision: Business of Music Industry Panel 2022, United
States, California, Los Angeles. , United States, California, Los Angeles |
NationalBlackGuide.com. Retrieved January 11, 2022, from https://
www.nationalblackguide.com/black-events/globevision-business-of-music-industry-
panel-2022.html
Quick search. O*NET OnLine. (n.d.). Retrieved January 11, 2022, from https://
www.onetonline.org/find/quick?s=music%2Bexecutive
Tai Linzie - LinkedIn. (n.d.). Retrieved January 11, 2022, from https://www.linkedin.com/in/
tai-linzie-14a0b76
Thunder Studios salaries | glassdoor. (n.d.). Retrieved January 11, 2022, from https://
www.glassdoor.com/Salary/Thunder-Studios-Salaries-E4312480.htm
Universal Music Group Salaries - Glassdoor. (n.d.). Retrieved January 11, 2022, from https://
www.glassdoor.com/Salary/Universal-Music-Group-Salaries-E11794.htm