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YOUR GUIDE TO
GETTING STARTED
AS A CONSULTANT

Welcome to Rodan + Fields Dermatologists.
Use this guide to help you launch your new business by sharing your passion for our
products, our company and this exceptional opportunity. As you complete the ac-
tivities in the following pages, our hope is that you’ll put your enthusiasm into action
immediately so that you and others can quickly discover the range of rewards this
robust and enjoyable opportunity offers.
Take a walk through our 7 simple steps to help you get started in your new business
and then, you can use this guide over and over as a great resource. The formula
is simple…share your passion for our products and opportunity with your circle of
influence – people who already trust you: family, friends, neighbors, coworkers, and
all those around you. Discuss your favorite products and share your personal testimo-
nial. We think the reasons for your passion for our products and opportunity will be
clearly visible and they’ll want to know more.
When you share the skincare philosophies of Dr. Rodan and Dr. Fields, it becomes
clear that the most effective way to address most common skin concerns is with
commitment to continual use of the right skincare ingredients, in the right formula-
tions, in the right order; in other words, our Multi-Med Therapy regimens. This phi-
losophy naturally leads you to introduce our Preferred Customer program and all its
benefits and gives you a great connection. Your delighted customers are the people
who may be likely to become interested in having their own business just like you.
Set a few simple goals when growing your business. One goal you can set is to spon-
sor two new people every month and help your team do the same. You can help du-
plicate these simple steps with each member of your team. Our mission is to connect
people with the products, knowledge, resources, and the opportunities to change
skin and to change lives. We’re excited by your interest in starting your own Rodan +
Fields business, helping us take our clinically-developed skincare range out from the
limited access of medical offices and out from the confines of the department store
counter and making it available to as many people as possible.
This is one of many tools available to you. Other tools that you can use to help you
begin your Rodan + Fields business and nurture it include opportunity and prod-
uct training DVDs included in your Business Portfolio, web-based product training,
company-sponsored events and communications, weekly business development
calls, your catalog and www.rfmall.biz, your source for many business support tools.
Again, welcome and we’re thrilled to have you on the team!
Vice President of Sales

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Points of difference
Use these points of difference when you discuss your business to get people
interested in our products and our business opportunity.
We represent the only dermatologist-developed brand and the first leading clinical
brand to leave the prestige of a successful department store counter presence for
direct sales, giving our products an established reputation with your customers.
Founders Dr. Katie Rodan and Dr. Fields are two of the most highly recognized
doctors in the business, not to mention that our products have been featured in several
publications, online and on television and continue to gain the attention of the media.
The Doctors are the developers of one of the most successful skincare brands ever,
which has been featured in magazines and on television.
Rodan + Fields products change the structure of your skin and are designed to
promote healthy skin from beneath the surface. The products also use botanicals
to adhere to everyone’s love for luxury and feel-good ingredients.
The Doctors are so sure you’ll see results that they offer a FULL GUARANTEE
on all products.
We offer the RF Connection, a unique support system to help your customers
identify and address their unique skincare concerns.
We have a business opportunity that makes it easy to get started, creates the
potential for supplemental income, and requires one of the lowest maintenance
requirements in network marketing. And we make it even easier for you to enroll your
customers under our Preferred Customer program where you sign them up once and
we do the ongoing work and create a possible opportunity to build consistent income.
You have the chance to be your own boss and start a business with a small invest-
ment of $345 for our Business Portfolio and Jumpstart Kit – which includes every-
thing you need to start your business. You can also choose to purchase the Business
Portfolio only for $45 and you will receive the forms and start-up information only.
Where else can you do that?
There is no need to stock inventory. Your customers’ orders are placed directly on
your personal website for a quick and convenient delivery service.
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7 Steps to Start
Become Your Best Advertisement
With the Rodan + Fields Products
Once you become familiar with Rodan + Fields products, by using them and learn-
ing about them through our various training and information, you become your best
business advertisement with your personal testimonial. People will notice the differ-
ence in your skin and you will feel more confident and informed and be able to
show and tell all about these fantastic products.
To learn more about each Regimen and the benefits and ingredients in our products,
visit the website for online product training.
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2 Set Your Business Goals
What do you want this business to do for you? How much money do you want to
make? What will you do with any money you earn? Some examples might include:
· I want to go on a nice family vacation every year.
· I want to make a car payment.
· I want to pay for my children’s college education.
· I want to be my own boss.
Think about your own goals. What is it that your Rodan + Fields business can do for
you? Use the space below to list your own goals and then post them in your home
office space as a reminder and an inspiration.
After you have defined your goals, make sure you do something every day to work
toward your goal. Share your goals with your family and friends and they will help
you meet them.
As you work through the rest of this guide, keep your goals in mind. This will help you
plan your business activities and measure your progress along the way.

Create a Contact List
Take a minute and think about the people you know: family, friends, neighbors past
and present, and coworkers. Grab a pen and start writing. Don’t edit your thoughts
right now. Just list names as you think about them. The size of the list might surprise
you. Here are some additional ideas to build upon:
· Your spouse’s friends – women AND men.
· Family members across the country. This business has no territories or boundaries
within the US. It’s wide open for you and easy to manage from a distance.
· Those long-distance family members have friends, neighbors and coworkers too.
· Look back at past coworkers. It will be great to reconnect with them and share
what you’re doing now with your own business.
· Get out the membership books of all the organizations you belong to – you already
have something in common.
· Classes you’re taking for a degree or to learn a new skill are a goldmine of possibilities.
· Don’t forget about organizations you’re in, parents at your children’s schools and
volunteer networks.
· Go through your address book, your holiday card list and your wedding invitation
list. If you’re not married, make a list of everyone you would invite.
· Open up the telephone book and look at the names. As you read each name, think
about people you know with the same first or last name. Similarly, look through the
yellow pages and think of people you know associated with the different types of
businesses you see listed.
That’s just the beginning – you can probably think of even more places to discover
potential customers and team members.
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Contact List worksheet: Use this worksheet to brainstorm your contact list.
These are just ideas to get you started.
FAMILY NEIGHBORS CO-WORKERS
1 1 1
2 2 2
3 3 3
4 4 4
5 5 5
vendors/business partners members of church/synagogue friends
1 1 1
2 2 2
3 3 3
4 4 4
5 5 5
classmates trade association members people in related industries
1 1 1
2 2 2
3 3 3
4 4 4
5 5 5
doctors, attorneys, accountants volunteer activity contacts other
1 1 1
2 2 2
3 3 3
4 4 4
5 5 5

Prioritize Your List
You’re looking at a long list of names – that’s great! The next step is to divide your list
into three groups:
· Hot List – These are people who want the same fabulous results you’re getting
with Rodan + Fields. They’re also potential team members.
· Warm List – This list includes people who are thinking about making a change
in their skincare routine or may need an introduction to the brand because of a
specific skin concern they have. Once they do, they might see the possibilities of
having their own business.
· Cool List – Not everyone on your list will be interested in changing their skincare
or starting a home-based business. You can still ask them for referrals to people
they know who might be ready.
Place an H, W or C for each type of contact next to the names listed on your worksheet.
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5Make Contact
Plan to work your business every day. Even if it’s just a few hours, you need to con-
sistently put the time and effort into your business if you want to achieve your goals.
Make telephone calls, meet people face-to-face or simply talk about Rodan + Fields
products while standing in line at the bank or grocery story checkout. See My Quick
Commercial for good things to say.
When you’re starting out, focus on sharing the Rodan + Fields Regimens and build-
ing your customer base. Turn Retail Customers into Preferred Customers and allow
Rodan + Fields to provide them with exceptional customer service.
· Retail Customers pay full price for Rodan + Fields products.
· Preferred Customers purchase a Regimen and enjoy a 10% discount and free
shipping and handling on all the products they purchase from you going forward.
Preferred Customers also receive one-of-a-kind customer service and updates on
the latest announcements from the brand.
· Exceptional customer service makes your business and our products personal,
including reminders for purchasing replacements and trying new products.
If you’re calling people,
always ask, “Is now a good
time to talk?” and if you
get a “no”, move on to
“When would be a good time
to call you back?” First,
this demonstrates that you
are considerate of their
time. Second, by asking
this question in this way,
you’re providing a yes/yes
answer option (Yes, I can
talk now, OR Yes, I can talk
at a later date.)
Don’t forget to ask them
for a referral to someone
who would like to see a
difference in their skin or
hear about an opportunity
to generate supplemental
income. Referrals can
make all the difference in
your growing business.
Here are a few examples:
“You may have noticed a differ-
ence in my skin lately. I started
using this new skincare regimen
that I like so much that I decided
to start sharing it with everyone I
know. If you have a few minutes, I
would like to tell you about Rodan
+ Fields’ amazing products.”
“I’m so excited about my new
business – I’m a Rodan + Fields
Consultant. We offer personal-
ized skincare systems with active
medicines and botanicals devel-
oped by the two dermatologists
who created one of the most
successful skincare brands ever.
Can I tell you more?”
“I’m a Consultant with Rodan +
Fields Dermatologists. I share a
top-selling skincare line devel-
oped by two doctors with 40 years
of combined experience. It would
be great to help you with any
skincare concerns you may have.”
Now, come up with your own
quick commercial. Time yourself
and practice in front of a mirror
or with a friend until it’s as natu-
ral as saying your name.
My Quick Commercial
When someone in a professional or social setting asks what
you do – or a friend asks what you’ve been up to lately –
have a quick answer ready to describe your Rodan + Fields
business in 30 seconds or less. To really connect, briefly
interject your own story and your passion for the product.

Measure Your Success
Your first three weeks are the most important in establishing the tone of your busi-
ness. Use the First 21 Days chart to plan your phone calls, connections and activities
you will complete during this critical startup time. It will help you manage your time,
visualize results, and see any progress as it happens.
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DAY 1 DAY 2 DAY 3 DAY 4
Reach 3 people: Reach 3 people: Reach 3 people: Reach 3 people:
1 1 1 1
2 2 2 2
3 3 3 3
You did it!  You did it!  You did it!  You did it! 
DAY 8 DAY 9 DAY 10 DAY 11
Reach 3 people: Reach 3 people: Reach 3 people: Reach 3 people:
1 1 1 1
2 2 2 2
3 3 3 3
You did it!  You did it!  You did it!  You did it! 
DAY 15 DAY 16 DAY 17 DAY 18
Reach 3 people: Reach 3 people: Reach 3 people: Reach 3 people:
1 1 1 1
2 2 2 2
3 3 3 3
You did it!  You did it!  You did it!  You did it! 
THE FIRST 21 DAYS OF YOUR LAUNCH: MAKE CONTACT
Talk to 3 people every day · When you reach 3, stop and prepare for tomorrow.

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DAY 5 DAY 6 DAY 7
Reach 3 people: Reach 3 people: Contacts _____ Notes:
1 1 Opportunity _____
2 2 Sales Total _____
3 3 Sponsored _____
You did it!  You did it!  Week 1Complete 
DAY 12 DAY 13 DAY 14
Reach 3 people: Reach 3 people: Contacts _____ Notes:
1 1 Opportunity _____
2 2 Sales Total _____
3 3 Sponsored _____
You did it!  You did it!  Week 2 Complete 
DAY 19 DAY 20 DAY 21
Reach 3 people: Reach 3 people:
1 1
2 2
3 3
You did it!  You did it! 
BUSINESS LAUNCHED
At the end of each week, add up the number of contacts you make, the number of
follow-up calls and meetings, and how many new customers and Consultants you
have in your business.
Also track your sales each week and measure any growth in the total as you follow up
and follow through with all the contacts you make.

7Build a Team By Sponsoring
With Confidence.
Start with passion and enthusiasm, and build your business by inspiring others to dupli-
cate your business. Set a monthly goal to sponsor two new Rodan + Fields Consultants.
Keep your eyes and ears open when you are in your daily routine of work, errands
and community activities. When you hear people looking for new opportunities to
generate supplemental income for themselves, you can share our business opportu-
nity with them. Maybe they’re looking for a chance to add variety to their lives. These
are your potential team members.
Open a conversation like this:
“I used to share your frustrations with (insert appropriate topic here). Now I work from
home sharing a top-selling skincare line developed by two Dermatologists. I set my
own schedule and I am creating my own income opportunities.”
Set up opportunity sessions at a local restaurant or coffee shop. If you have three
potential new Consultants, schedule them on the same day either 40 minutes apart
or meet them at the same time and do an opportunity session with them all together.
The best way to build
your business is
to duplicate it and
teach your team to
duplicate as well.
· Encourage your customers
to become Preferred
Customers. Their next
step will likely be to start
their own Rodan + Fields
business.
· Stay active in your business
every day.
· Sponsor at least two people
every month and train
them to be as successful in
their businesses as you are
in yours.
· Identify leaders on your
team and help them build
their own teams. In return
you will move through the
leadership levels.
Ask them: “What would be important to you if you were
looking to become involved in a part-time or full-time
opportunity?” and really listen when they respond.
It could be flexibility, an opportunity to generate
supplemental income, a company and products they can
believe in, or it could be the chance to be a stay-home
parent. Now you truly know what is important to them,
simply show them how Rodan + Fields can fit in their
lives and help them achieve their personal goals.
Never get discouraged! Many times, a “No thanks”
simply means “Not right now.” Keep a list of everyone
you’ve asked and note those you’d like to approach again
in the future.

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sharing the opportunity
At first, your Sponsor may offer to come with you and demonstrate how a team can
be built and a foundation for creating a possible income opportunity through Rodan
+ Fields. As you gain confidence you will be able to deliver these sessions with ease.
Show your potential new team members how their team and businesses can grow
and wait for that light-bulb moment when they get it.
Note: If your Sponsor is nearby, invite him or her to join you in your efforts to sponsor
new members on your team. However, know that you can do this yourself, too. It’s a
simple and casual conversation about exploring people’s individual ideas of success
and helping them find a way to meet their personal goals.
For potential team members across the country, offer opportunity calls to provide all
the same information about our incredible opportunity. You can remain in close con-
tact by telephone and email to manage your long-distance business.
As your team grows, identify aspiring leaders interested in building a business like
yours. Then, help them to duplicate the sponsoring activities suggested above so
they can find the future leaders on their teams!

How to open a conversation
Adapt these openings to fit your
conversational style:
“I haven’t seen you for so long. What have
you been up to?” (When they respond,
they’ll also ask what you’ve been doing
and you can tell them about your busi-
ness.)
“I can’t believe the difference in my
(spots/acne/fine lines/irritated skin)
since I started using Rodan + Fields
skincare products.”
“I can’t wait to tell you about a skincare
regimen that has changed my looks and
my life. Let’s meet for coffee this week.”
“I’m using, and selling a top-selling skin-
care system developed by two dermatolo-
gists based on 40 years of combined ex-
pertise. Let’s get together so I can share
some of my favorites with you to try.”
How to sell a product/regimen
When you sit down with a customer,
listen to their skincare concerns and
share the regimen that provides the best
solution. Be sure to teach them about
the importance of using all the products
in the regimen so they build upon each
other for the best possible results.
Your customers will experience positive
changes in their skin and they’ll come
back to you for more – and tell their
friends. If your sales increase, you have
the opportunity to grow your income.
Here are some phrases to work into your
discussions with prospective customers:
“Do you look in the mirror and worry
about sunspots, age spots, uneven skin
tone and hormone-related issues like the
mask of pregnancy/dark spots/dullness/
sun damage? I have solutions designed
for your specific challenges.”
“With Rodan + Fields you will not only
address a skincare concern, you will also
come to enjoy using it as a part of your
daily routine.”
“We have something called the Solution
Tool to identify which of our four
regimens works best for your skin.”
“We have a simple, complete system
based on science to help discover a bet-
ter you.”
“Think of our products this way: Full face,
full regimen. You use one product in your
regimen to prepare for the next to opti-
mize and maximize results.”
“Our products can address the skincare
concerns you have to give you a radiant-
looking complexion.”
Tips+Techniques for
BUILDING Your BusinessSoon, offering Rodan + Fields products will become a natural part of your day
and, as you use the products, personal testimonials will be powerful. For now,
here are some ideas to get started:

RODAN + FIELDS | 15
How to cross-sell and up-sell
Once your customers try the products,
they’ll want to know more! By sharing
other products in addition to their per-
sonal regimen, they’ll become more loyal
to the brand. The benefit to you is then
an opportunity for increased income
through attracting more potential cus-
tomers by word-of-mouth testimonials.
You’ll find a lot of great ideas on our
website. Not only will you learn informa-
tion about the individual products and
how the products work together within
a Regimen, you’ll also learn about how
products from different Regimens work
together for even more amazing results.
How to turn a Retail Customer
into a Preferred Customer
Turn your Retail Customers into Pre-
ferred (repeat) Customers by offering
exceptional customer service, this is
your best opportunity to build a steady
income early, each time your Preferred
Customer places an order, you earn an
income. The more preferred customers,
the greater the income opportunity.
1 Talk about the savings over six months
to a year with the 10% discount and
free shipping and handling.
2 Share how simple it is to sign up on-
line. We even send a reminder email
every two months to help them to re-
place products or even try something
new all while staying on the program.
3 Talk about exceptional customer ser-
vice. We will do all the work to make
sure their skincare solutions are con-
tinually met.
How to transition your
Preferred Customer
to your team as a Consultant
It’s simple – Talk to your Preferred Cus-
tomers about the opportunity to save
more money on their products through
greater discounts and the opportunity to
earn a consistent income. Your Preferred
Customers already have a strong affilia-
tion to the product and the company and,
since the commitment to starting their
own business is so reasonable, it’s an
easy transition to make.

Your Home Office
One of the best tips for organizing your business, and a proven way to ensure you
are confident and prepared as you get started, is to create your own space for a
home office. This can be as simple as setting up a table, telephone and computer
in the corner of your living room, or going all out and setting up an office in the
spare bedroom. As you think about your home office, keep the following in mind:
· Schedule office hours and be diligent about using them to make telephone calls,
complete orders, or talk to potential team members. Let your family know that this
is “work time,” and that it is important to respect it as they would any other job.
· Identify a basket, filing cabinet or other item to serve as a place to keep files,
supplies and important information. Again, this should be reserved strictly for your
Rodan + Fields business only to ensure you have the tools and resources you need
when you need them.
· If you will be using this space to conduct business calls, consider how you will
organize this in conjunction with what’s going on around you. Specifically, schedule
telephone time for when you know it will be quiet and there will be minimal distrac-
tions. Eliminate TVs and other distractions. Post a “Quiet Zone” sign so family and
friends know you’re working.
· Rodan + Fields offers Consultants their own personal website service. Additional
charges may apply. To ensure easy access in your home office, arrange your space
so you can have your computer nearby. Additional charges may apply.
· Check your telephone voicemail message and ensure that the recording is customer
friendly and quickly identifies that you are a Rodan + Fields Independent Con-
sultant. Consider using your cell phone for your business so you can customize a
message and not disrupt your family’s calls.
· Most businesses maintain a separate checking account. Speak with your accountant
about what is best for your business needs.

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Compensation Plan
The Compensation Plan At-A-Glance brochure provided for you in the Business Port-
folio illustrates how our plan can work for you and others. Match the opportunities to
earn with your personal goals and help others do the same. Be sure to reference the
details in the Policies and Procedures so that you understand what you need to do
each month to stay active and qualified to earn both retail profit and commissions
resulting from your sales and the sales of your Downline organization.
Supporting You
As a Rodan + Fields Consultant, you can choose to have a personal website through
rodanandfields.com. After you purchase a Jumpstart Kit or Business Portfolio, you’re
Personal Website is complimentary for one month. We encourage you to take
advantage of this service to make it easy for your customers to do business with you.
We’ll be there to help you toward achieving your goals with all the business forms
and support materials you need. They’re all available online – just a click away.
Let your business grow as far as your dreams can reach!

Disclaimer: The information in this brochure is not in any way intended to provide medical or business advice.
The information in this brochure is not intended to create a doctor-patient relationship. Rodan + Fields does not
guarantee that Consultants participating in the business opportunities described in this brochure will generate
any income. As with any business, each Consultant’s business results may vary, and will be based on, among
other factors, such Consultant’s individual capacity, business experience, expertise, and motivation. Readers are
cautioned not to place undue reliance on the information in this brochure and are urged to perform their own due
diligence prior to making any decision to participate.