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Building Your Content Curation Road 
Map: 5 Steps to a More Efficient 
Content Curation Process 
Erika Heald, @sferika 
He...
#CMWorld
#CMWorld
#CMWorld
#CMWorld
#CMWorld 
Map Your Content Curation Objectives 
to the Right Tools 
Content 
Discovery 
Content 
Organization 
Crowd-sourc...
#CMWorld 
Content Discovery 
• Alltop 
• BuzzSumo 
• inPowered 
• ContentGems 
• Swayy 
Content Organization 
• Bit.ly 
• ...
#CMWorld
#CMWorld 
The Marketing 
Technology 
Landscape 
can be a bit 
overwhelming… 
Source: Scott Brinker chiefmartek.com (http:/...
#CMWorld
#CMWorld 
What should you be measuring? 
• Content views 
• Content conversions 
• Content reach 
• Community size and eng...
#CMWorld
#CMWorld
#CMWorld
#CMWorld 
List.ly lists 
• My top 15 content curation tools 
• Useful content marketing tools 
Templates 
• Content curati...
#CMWorld 
Erika Heald 
• erika@erikaheald.com 
• Blogging at www.erikaheald.com 
• Twitter @sferika 
• Pinterest misserika...
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Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process

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Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. In this Content Marketing World 2014 session SlideShare, you’ll get a practical approach for creating a content curation road map, to streamline your curation process.

Publicada em: Marketing
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Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process

  1. 1. Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process Erika Heald, @sferika Head of Social Media & Content Marketing, Anaplan #CMWorld
  2. 2. #CMWorld
  3. 3. #CMWorld
  4. 4. #CMWorld
  5. 5. #CMWorld
  6. 6. #CMWorld Map Your Content Curation Objectives to the Right Tools Content Discovery Content Organization Crowd-sourced Content Thought Leadership X X Influencer Outreach X X Website Engagement X X Lead Nurturing X X Brand Building X X X
  7. 7. #CMWorld Content Discovery • Alltop • BuzzSumo • inPowered • ContentGems • Swayy Content Organization • Bit.ly • Feedly • Pinterest • Scoop.it • Storify Crowd-sourced Content • Listly • Nuzzel • Paper.li • StumbleUpon • IFTTT
  8. 8. #CMWorld
  9. 9. #CMWorld The Marketing Technology Landscape can be a bit overwhelming… Source: Scott Brinker chiefmartek.com (http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/)
  10. 10. #CMWorld
  11. 11. #CMWorld What should you be measuring? • Content views • Content conversions • Content reach • Community size and engagement • Sentiment What measurement tools should you use? • Google URL builder • Bit.ly • SumAll • inPowered
  12. 12. #CMWorld
  13. 13. #CMWorld
  14. 14. #CMWorld
  15. 15. #CMWorld List.ly lists • My top 15 content curation tools • Useful content marketing tools Templates • Content curation process worksheet • Editorial calendar How To’s • 4 tips for managing your editorial workflow • 3 considerations for better storytelling with SlideShare
  16. 16. #CMWorld Erika Heald • erika@erikaheald.com • Blogging at www.erikaheald.com • Twitter @sferika • Pinterest misserikasf • Instagram misserikasf Hand lettering & design of this presentation by: Designer/Illustrator, Alex Savakis • alex@agsavakis.com • Website agsavakis.com • Twitter @letteringguy • Instagram @letteringguy

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