Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Smartphones: A New Age
1. Smartphones: A New Age
Prepared by Erik Wainman
FILM 260
Gilles Lambert, Unsplash
2. The Game Plan
“It’s really hard to design products by focus groups. A lot of times,
people don’t know what they want until you show it to them”
Steve Jobs, Apple
History
Usage
Market Disruption
Future
Thom, Unsplash
4. 1993Smartphones are introduced 1
2
Smartphone
noun • smart·phone • ˈsmärt-ˌfōn
a cell phone that includes additional software functions (as e-mail or an Internet browser)
Josh Felise, Unsplash
5. The iPhone quite literally brought smartphones to the forefront in the world of technology. Never
before had there been a device quite like it as it allowed one thing, simplicity. With an easy to use
interface the iPhone allowed anyone to use a smartphone with ease, and it is a major reason as to why
it dominates the smartphone market 3
2007The iPhone is introduced 1
1.4 MiPhones sold in the first fiscal
quarter of its existence 1
Josh Felise, Unsplash
7. Smartphones are rapidly being integrated
into the lives of the general population,
and we’re expected to see 2.08 B
connected by the end of 2016 4
Alejandro Escamillia, Unsplash
8. We’re also using our phones more, with
the average smartphone user checking
their phone over 150 times a day 5
Matt Quin, Unsplash
9. NUMBERS 6
slightly boring but necessary
81% send or receive messages
60% browse the internet (social media, etc.)
52% send or receive email
50% download apps
49% get location based information
48% listen to music
21% participate in video-chat
8% share location
With all this time being spent on our phone, what exactly are we doing?
Mel Hattie, Unsplash
10. With a smartphone user base of this size, it
creates endless opportunities for future
business concepts.
Let’s take a look at some companies that have
monetized off of cutting edge ideas.
Grant McIver, Unsplash
12. Mobile Market Disruption
Today, we are seeing companies that would have otherwise not existed without smartphones
These applications allow users to use their smartphones to make use of unused and profitable
assets
John Ottoson, Unsplash
13. Uber, and Airbnb rely on their user base to
grow. So it’s no wonder that they are
growing at exponential levels considering the
amount of people with smartphones
Jonathan Denny, Unsplash
14. Uber
Number of Users: 8 million + 7
Uber allows you to use your smartphone to “order” a
ride to your current location. The application saves
your credit card information so that you do not have to
go through the hassle of payment with a regular taxi
service. 8
Riku Lu, Unsplash
15. “Whether an apartment for a night, a castle for a week, or a villa for a
month, Airbnb connects people to unique travel experiences, at any price
point, in more than 34,000 cities and 191 countries. And with world-class
customer service and a growing community of users, Airbnb is the easiest
way for people to monetize their extra space and showcase it to an
audience of millions.” 10
Airbnb
Number of Users: 60 million+ 9
Frantzu Fluerine, Unsplash
16. The amazing thing about these
companies is that they would have
never existed if it were not for the
portability of the smartphone
Johnathan Velasquez, Unsplash
18. Future Design Concepts 11
Modular
● Broken parts can be swapped out with ease
Multiple Cameras
● 3D imaging will become the new norm
Battery Life
● Wireless charging will allow for extended battery life
Biometric Security
● Retina scanning utilization
Anthony Delenoix, Unsplash
19. Future Application Concepts 12
Service Based
● Applications will be more service focused (Uber, Airbnb)
One Stop Social Media
● Integrated social media interface to display all feeds in one
convenient location
Cards
● “Cards” will be the new way to view information - bite sized
curated content stream
Benjamin Child, Unsplash
20. Citations
1. Reed, B. (2010, June 18). A Brief History of Smartphones. Retrieved June 04, 2016, from http://www.pcworld.
com/article/199243/a_brief_history_of_smartphones.html
2. Reed, B. (2010, June 18). A Brief History of Smartphones. Retrieved June 04, 2016, from http://www.pcworld.
com/article/199243/a_brief_history_of_smartphones.html
3. Freeman, S. (n.d.). Are You Ready For The 'Uberization' Of The World? Retrieved June 06, 2016, from http://www.huffingtonpost.
ca/2015/04/01/uberization-uber-of-everything_n_6971752.html
4. Smartphone users worldwide 2014-2019 | Statistic. (n.d.). Retrieved June 06, 2016, from http://www.statista.
com/statistics/330695/number-of-smartphone-users-worldwide/
5. Margaret, L. (2015, November 04). Why We're Addicted To Our Smartphones, But Not Our Tablets – Smashing Magazine. Retrieved June
06, 2016, from https://www.smashingmagazine.com/2015/11/why-addicted-smartphones-not-tablets/
6. Duggan, M. (2013, September 19). Cell Phone Activities 2013. Retrieved June 06, 2016, from http://www.pewinternet.org/2013/09/19/cell-
phone-activities-2013/
21. Citations
7. Smith, C. (2016, June 2). How Many People Use Uber and 42 Amazing Uber Statistics. Retrieved June 06, 2016, from http:
//expandedramblings.com/index.php/uber-statistics/
8. Uber, How To Ride. (n.d.). Retrieved June 04, 2016, from https://www.uber.com/ride/
9. Smith, C. (2016, June 2). 47 Amazing Airbnb Statistics. Retrieved June 06, 2016, from http://expandedramblings.com/index.php/airbnb-
statistics/
10. About Us. (n.d.). Retrieved June 04, 2016, from https://www.airbnb.ca/about/about-us
11. Stern, J. (2016, April 6). Smartphones Are Boring: Here's What Happens Next. Retrieved June 04, 2016, from http://www.wsj.
com/articles/smartphones-are-boring-heres-what-happens-next-1459963697
12. Adams, P. (n.d.). The End Of Apps As We Know Them - Inside Intercom. Retrieved June 06, 2016, from https://blog.intercom.io/the-end-
of-apps-as-we-know-them/
13. All images were retreieved from Upsplash, an open source free to retrieve high quality image website.
