Social Media, Revolutionizing Marketing for Business. This is the presentation from my MBA dissertation project, from the consultancy that took place at The Yes Yes Company Ltd. The presentation demonstrates and highlights how Social Media is now playing a pivotal role within the Marketing, Public Relations as well as Search Engine Optimization fields. My approach was to explore if Traditional Marketing was more effective over Social Media.

1. Social Media
Revolutionizing
Marketingfor Business

2. Presentation Map

3. -Founded
-CertifiedOrganicPersonalLubricants
-MarketSegment
-Marketing

4. Traditional
Marketing
Social Media
Marketing

5. Education
Sales Increase
Brand Awareness

6. Is SocialMedia a Fad?
Or the biggest shift since the industrial Revolution?

7. Continued…

8. The Consultant’sApproach
- Action Research
- Literature

9. The Consultant’sApproach
- MarketingMix
- Strength &Weak Ties
- MarketingConcept
- Social Consumers
- Bottom-Up

10. Analysis& Findings
Visits toWebsite by Social
Networks
TrafficfromArticlesposted
onSocial Networks

11. Continued…
-BrandAwareness
-Best Content Type
-Bottom-Up Marketing

12. Conclusion
Education
Sales
BrandAwareness

13. Increase
Exposure
Increased
Traffic
Market
Insight
Develop
Brand
Ambassadors
Improve SEO
Generate
Leads
Grow
Business
Partnerships
Reduce
Marketing
Expense
Improved
Sales
Recommendations