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Sse strategy ea_2011

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Sse strategy ea_2011

  1. 1. Strategy In my mind 2304 Media Management - Erik Bywall, bywall@kth.se
  2. 2. Strategy <ul><li>Vision </li></ul><ul><ul><li>What is to be – future </li></ul></ul><ul><ul><ul><li>“ What we want to be” – Collis & Rukstad, 2008 </li></ul></ul></ul><ul><li>Mission </li></ul><ul><ul><li>Purpose of existence – goal </li></ul></ul><ul><ul><ul><li>“ Why we exist” – Collis & Rukstad, 2008 </li></ul></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>How to reach the future and goals – plan </li></ul></ul><ul><ul><ul><li>“ the creation of a unique and valuable position, involving a different set of activities.” – Porter, 2008 </li></ul></ul></ul><ul><li>Business model </li></ul><ul><ul><li>In depth realizing of the plan </li></ul></ul><ul><ul><ul><li>“ a reflection of a firm’s realized strategy” – Casadesus-Masanell & Ricart, 2010 </li></ul></ul></ul>
  3. 3. Electronic Arts <ul><li>“ Our goal is to make the world's greatest interactive entertainment.” </li></ul>https://jobs.ea.com/about/our_promise/
  4. 4. Electronic Arts <ul><li>Business model </li></ul><ul><ul><li>Develop, publish and distribute interactive software worldwide – in various platforms – online and offline. </li></ul></ul><ul><li>Strategy </li></ul><ul><ul><li>The best developers in the world, making the best games. </li></ul></ul>http://bit.ly/ftXYC5

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