Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

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Tecnologia Negócios

TRENDS IN THE MOBILE INDUSTRY
Thierry Tingaud, Senior Vice President

1 CONFIDENTIAL 5/18/2010

ST-ERICSSON IN EVERYDAY LIFE

·More than half of all mobile
phones in use today
enabled by our products
and technologies

KEY MARKET TRENDS

High-value entry Adding value to affordable devices

Smartphones Enabling smartphones for all tiers

Connected devices Driving mobile broadband everywhere

PAVING THE WAY TO SMARTPHONES FOR ALL

400 million Facebook users Smartphone volumes by price band

25% mobile
Source: Facebook 2010

In 2015, video will be
over 68%
of mobile data in the US
Source: Coda Research 2010

50% of growth
will be generated in
developing Asia-Pacific and
Latin American markets
Source: Analysys Manson 2010 Source: ABI Research 2010

ENABLING THE 50B CONNECTED DEVICES VISION

·Wireless semiconductor players at the heart of convergence

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Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

1. TRENDS IN THE MOBILE INDUSTRY Thierry Tingaud, Senior Vice President 1 CONFIDENTIAL 5/18/2010

2. ST-ERICSSON IN EVERYDAY LIFE ·More than half of all mobile phones in use today enabled by our products and technologies

3. KEY MARKET TRENDS High-value entry Adding value to affordable devices Smartphones Enabling smartphones for all tiers Connected devices Driving mobile broadband everywhere

4. PAVING THE WAY TO SMARTPHONES FOR ALL 400 million Facebook users Smartphone volumes by price band 25% mobile Source: Facebook 2010 In 2015, video will be over 68% of mobile data in the US Source: Coda Research 2010 50% of growth will be generated in developing Asia-Pacific and Latin American markets Source: Analysys Manson 2010 Source: ABI Research 2010

5. ENABLING THE 50B CONNECTED DEVICES VISION ·Wireless semiconductor players at the heart of convergence

6. THANK YOU

Trends in the mobile indutry - Thieryy Tingaud - ST Ericsson - Ericsson Business Innovation Forum 2010 - Shanghai

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