While 70% of wearable users perceive manufacturers to protect their data well, 2 in 5 feel naked without their wearable. Users are more willing to share data with wearable manufacturers than doctors, insurance companies, or internet companies. However, 1/4 of recent wearable buyers felt their device did not meet expectations, showing challenges remain.

1. 3. RISK OF A DATA BREACH
70% of users of
wearables perceive
wearables manufacturers
to be very serious in
protecting their data
They are more likely to
share data with them than:
> Doctors
> Insurance companies
> Internet companies
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THE WEARABLE FUTURE
Consumer views on wearables beyond health and wellness
1. RISING EXPECTATIONS 2. WEARABLE TECH INFLECTION
POINT BEYOND 2020
4. OUTSMARTING THE SMARTPHONE5. INTERNET OF WEARABLE THINGS
2 in 5 users of wearables
feel naked when not
wearing them
40% of smartwatch
users already
interact less with
smartphones
6 in 10 smartphone users
are confident wearables will
have uses beyond health
and wellness
However, consumers predict
that most wearables ideas
will become mainstream
beyond 2020
Despite this, 1/4 who
have bought wearables
in the past 3 months
say they failed to meet
their expectations
CONCLUSION
Consumers are ready to wear connected
devices on their bodies. Despite existing
challenges, the future of the industry is
set to be an exciting one
Go to
doctor
Entry
granted
Payment
accepted
74% believe wearables
and sensors will help
them interact with
devices and objects
1 in 3 smartphone users
believes they will wear
at least 5 wearables
beyond 2020
43% believe
smartphones
will be replaced
by wearables