1. Cloud evolution
and realizing the
network enabled
cloud
Magnus Furustam, VP Product Area Core
Networks
October 2013

2. Cloud
evolution
 Growing number of cloud
services
 Consumers and
enterprises turn to the
cloud
 Investments in data traffic
growth
 Sustainability
 Automation and flexibility
12X
5X
MOBILE DATA TRAFFIC
FIXED DATA TRAFFIC
WILL
GROW BY ~12 TIMES
BETWEEN 2012
AND 2018
WILL
GROW BY ~5 TIMES
BETWEEN 2012
AND 2018
Source: Ericsson 2013
Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 2

3. Change drivers
Innovation
“Providing cloud services to enterprise”
Senior VP of Technology
Speed
“Bring products to market much quicker”
Executive Director
Efficiency
“Radically simplified network”
CTO
Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 3

4. One Efficient network –
Multiple industries
@
An OPEN network platform on
Dynamic and Secure Network slices
Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 4

5. Network
enabled cloud
All nodes capable of hosting
distributed applications
Integration with telecom grade migration
E2E Management & Orchestration
Datacenters close to point of data
consumption and generation
Software ecosystem
Application
Application
Application
Application
Application
Application
Distributed & Open Cloud Platform
Infrastructure
Quality of Experience,
Performance and Efficiency
Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 5
Network
Datacenter

6. SDN For cloud
networking
Automated cloud and network
orchestration
Location agnostic network identities
Seamless application elasticity
Distributed
VM
VM
Elastic
VM
+
Relocation with
preserved identity
Virtualized Networking
Separation of data plane and
network control
Network services on demand
Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 6
VM
SDN
CTRL
Network
Datacenter

7. Addressing NFV
Opportunities
Immediate Values
Deployment flexibility
Share infrastructure with varying peaks
Increase scalability
Challenges
Control
Plane
Media
Distribution
Network
Gateways
Home
Appliance
Edge
Routers
OSS and
BSS
Core
Routers
Security
Access
Telco characteristics
Lifecycle handling
Virtualization - heat map
Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 7

8. Industry
Momentum
 OpenStack
Secure OpenStack as the industry standard
cloud environment across telecom and
enterprise
 Open Daylight
SDN as a complement to existing control
mechanisms in a service provider
environment
 DMTF
OVF extensions required for telecom cloud
 ETSI NFV-Industry Spec. Group
Common approach to business and
technical requirements for NFV
Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 8
Elasticity
Automation
Performance
Energy Efficiency
,Resiliency
Network Stability
Service Continuity
Portability & Interoperability
Management & Orchestration
Migration & co-existence current technology

9. Realizing the Network
enabled Cloud
Software
ecosystem
E2E
performance
Aware
Open
Speed
OSS integration
Innovation
Telecom
grade
Efficiency
Cloud
Combined
Network
Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 9
Infrastructure

10. Broadband World Forum 2013 | © Ericsson AB 2013 | 2013-10-23 | Page 10