Personal branding is extremely important if you want to show others what you are capable of, and it is not enough anymore to have just a great online presence. You need to know what you would say to someone if they stopped you on the street and asked, "What do you do?"

1. How to Create
a Strong
Personal
Branding
Statement
As seen on
Careerealism

2. What Do You Do?
A few weeks ago, I met some of my boyfriend's
family members from out-of-state for the first time.
A few of them politely asked me, "What do you
want to do now that you're out of college?"
At the time, I didn't have much to say beyond, "I'd
like to land a full-time job and possibly go to grad
school for something sort of educational
technology related."

3. It Occurred to Me That…
It wasn't the case that I
didn't know what my In short, I was
talents and strengths lacking a personal
were or what type of
branding statement,
work I wanted to do,
but I certainly hadn't also known as an
prepared any elevator pitch.
organized way of
telling them that.

4. Why Do I Need a Brand?
Personal branding is extremely important if
you want to show others what you are
capable of, and it is not enough anymore to
have just a great online presence.
You need to know what you would say to
someone if they stopped you on the street
and asked,
"What do you do?"

5. Concise, Confident, Clear
A concise, confident, clear answer to
this question will not only make a great
first impression, it will instill in you a sense
of clarity regarding what your career
goals are and how you can best
achieve them.

6. How Do I Do It?
The best advice I have read so far about
creating a personal branding statement comes
from an article by J.T. O’Donnell over
at Careerealism.
She treats this process like a recipe. Combine the
answers to 5 important questions you must ask
yourself, and the result will be a delicious
personal branding statement that you can be
proud of.

7. Here’s my statement after
answering her questions:
I love to be the person who people go to for
answers, like a human search engine.
I can take information gathered from a number of
sources and combine it into something useful and
thorough that ultimately teaches other people
something in a way that is easily understood.

8. I like to figure out what the problem is that
needs to be solved, and then I start compiling a
list of the resources I will need to use.
I love to take notes to organize my thoughts, so I
use many outlines and style them like a to-do
list.
I rely on a combination of my
memory, writing, and organization skills to help
get my point across to my audience.

9. On family game night, I am the person who
reads all the instructions for a new game
before we play it so I can be familiar with the
rules and details of it.
Then, when people have questions, I can look
up the answers and add my own
interpretation of it so we can all learn to play
the game the right way faster.

10. In the past, I wrote more than 500 press
releases for a branding organization.
Our clients each had several social media
profiles and websites whose information I had
to combine into a 1-3 page press release.
I have also tutored many students who were
called in for job interviews after I taught them
how to prepare their answers and streamline
their resumes and cover letters.

11. I believe my skills would be of great value in
the training industry as an instructional
designer or training coordinator.
Using my research skills, I would love to
create training manuals, courses, and
presentations for multiple industries that
would help employees learn new skills and
increase their efficiency.

12. By answering 5 questions…
I was able to craft a personal branding
statement for myself that speaks to my unique
talents and can be modified to fit any
situation.
Visit Careerealism today to learn how you
can craft a unique statement of your own!

13. Thanks for viewing!
For more content like this, be sure to
check out my blog at:
http://www.starrconvictions.com
You can also contact me at:
http://www.ericastarr.info