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Philanthropy Northwest: Data Visualization Session Part II

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Philanthropy Northwest: Data Visualization Session Part II

  1. 1. Using data and infographics to tell stories Erica KlingerApril 14, 2016
  2. 2. • Marketing tool Used for external audiences & aligns with business goals • Visualizes key data Data could be metrics, trends, historical analysis etc. • Tells a story Brings the reader from start to finish • Has a Call to Action PAGE 2
  3. 3. What is the process?
  4. 4. • Identify key message goals • Gather data points to support • Establish a visual hierarchy • Find a template or designer • Create a promotion plan • Measure and share success! PAGE 4
  5. 5. PAGE 5
  6. 6. Let’s get started! PAGE 6 • Decide onthe story • Finda designtemplate • Gather interesting data • Share it
  7. 7. PAGE 7 Step 1 What is the message? What can we teach someone? What would people share? - Who attended this event and why? - Range of area of interest - Range of location and distance - Reasons to come - Things you learned
  8. 8. PAGE 8 Example 1 What’s your flavor? - Did you eat a donut? - What flavor did you pick? - If had to, which would you pick? - How does this reflect your personality? - Who normally eats breakfast? - Who drinks coffee? - Other metrics?
  9. 9. PAGE 9 Group Exercise Communication Matters - Who attended this event and why? - Range of area of interest - Range of location and distance - Do you learn from your peers? - Is communication important in philanthropy? - Other content that people want to know about?…
  10. 10. PAGE 10 Communication Matters What metrics do we have to share? - # of people that attended part 1 - # of people invited - # of organizations in the room - Organization type - Geographical location - Initiatives funded?
  11. 11. PAGE 11 Step 2 Template or designer? Free tools - Piktochart: https://magic.piktochart.com - Canva - Hubspot - Meme generators - Venngage
  12. 12. PAGE 12 Step 4 What visuals/shapes make sense? - Logos - Map of NW - Lines that connect logos together (network) - Colors to separate categories - Graph types - Brand colors (RGB)
  13. 13. PAGE 13 Grab a template Add your logo Build your content blocks Add your key messages Create your graphs Add a Call to Action Share and compare!
  14. 14. PAGE 14 Step 5 Blast it – how would you promote this to your network? - Blog post - Social media - Email - Email Capture Form
  15. 15. erica klinger, director of marketing 1200 fifth avenue, suite 1300 | seattle, wa 98101-315 seattlefoundation.org

Notas do Editor

  • You can essentially make an infographic about anything….
  • Philanthropy Northwest Communication Matters
     
    -Philanthropy Northwest member organizations: 191
    -Organizations in our Communication Matters group: 20 (RSVPed for Friday so far) or 39 (on our listserv)
     
    We cover six states – Alaska, Idaho, Montana, Oregon, Washington and Wyoming.
    We have state outline logos on our Local Matters page, or I can send you the colored-in versions. Might come in handy as graphic elements?
     
    (I’ve attached our updated logo. Does it make sense to grab logos in advance for the members below, or do it during the activity?)
     
    Farthest away (depends on if we’re doing participation on Friday or on the listserv):
    Alaska Conservation Foundation (2,265 miles)
    Montana Community Foundation (590 miles)
    Nonprofit Association of Oregon (176 miles)
     
    Closest could be:
    Marguerite Casey Foundation (.4 miles) Seattle Foundation (.7 miles)
     
    Types of orgs represented in our group:
    Community
    Family
    Corporate
    Other (We also have Nonprofit, Independent, Operating, Public, Government and Private in our database! But maybe the three main categories plus Other would cover it? We can ask?)
     
    Main Focus Area:
    Education
    Health
    Place
    Youth/Families
    Other? (Could be Girls/Women, or something else…)

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