1.
AMPLIFY LA TECH SCENE
@AMPLIFYLA
ERIC PAKRAVAN | @EPAKRAVAN

2.
2
VENTURE CAPITAL LANDSCAPE
SOURCE: COMPASS GLOBAL STARTUP ECOSYSTEM RANKING 2015
RANK GLOBAL STARTUP ECOSYSTEM
1
2
3
4
5
6
7
8
Silicon Valley
New York City
Los Angeles
Boston
Tel Aviv
London
Chicago
Seattle
9 Berlin
10 Singapore
'04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15
16
18 18
21
19
17 17
23 23
28
37
49
7 7 7 7 7 6 7 8 9 10
14
15
4 3 3 4 4 5 6 6
Seed Series A Series B
$40M
$30M
$20M
$10M
$50M
MEDIAN PRE-MONEY VALUATIONS BY SERIES
'06 '07 '08 '09 '10 '11 '12 '13 '14 '15
$80B
$60B
$40B
$20B
$100B
U.S. VC ACTIVITY BY YEAR
80K
60K
40K
20K
10K
($) (# DEALS)
@AMPLIFYLA
SOURCE: PITCHBOOK
SOURCE: PITCHBOOK

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3
LOS ANGELES
@AMPLIFYLA
METRO
TOTAL VC FUNDS
RAISED SINCE
2006 ($B)
2.7
1.5
1.9
3.4
4.8
35.5
7.7
117.8
Los Angeles
San Diego
Austin
Chicago
Washington DC
San Jose
Seattle
San Francisco
43.6New York
41.2Boston
TOTAL VC
INVESTED SINCE
2010 ($B)
VC INVESTED
TO FUNDS
RAISED
21.3
9.4
6.6
8.3
8.2
43.3
8.4
101.4
33.9
30.7
789%
627%
347%
244%
171%
122%
109%
86%
78%
75%
LA STARTUPS CONTINUE TO ATTRACT MORE OUTSIDE CAPITAL THAN ANY OTHER U.S. METRO
“I'd definitely be
short New York
and long LA”
— Peter Thiel,
Managing Partner,
Founders Fund
SOURCE: PITCHBOOK 2016
NET
OUTSIDE
CAPITAL ($B)
18.6
7.9
4.7
4.9
3.4
7.8
0.7
-16.4
-9.7
-10.5

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4
LOS ANGELES
IT’S NO LONGER A DEBATE, LOS ANGELES HAS EMERGED AS A MAJOR TECHNOLOGY HUB.
LOS ANGELES VENTURE CAPITAL
2010 2011 2012 2013 2014 2015
FUNDING RAISED IN L.A. & O.C.
$4.8 BILLION
COMPANIES FUNDED (2015)
479
EXITS (2015)
67
COMPANIES CALLING LOS ANGELES HOME
L.A. GRADUATES MORE ENGINEERS THAN ANY
OTHER METRO IN THE UNITED STATES.*
$4B
$3B
$2B
$1B
*ACCREDITATION BOARD FOR ENGINEERING & TECHNOLOGY
Acquired by Opera ($350M)Acquired by Apple ($3B)
Acquired by AT&T ($300M) Acquired by Alliance ($2.3B)
$5B
@AMPLIFYLA
SOURCE: PITCHBOOK

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LOS ANGELES
INPUTS OUTPUTS
CAPITAL
THE DEMISE OF MYSPACE LED TO A PROLIFERATION OF TECH ACTIVITY IN LA
THE MYSPACE EFFECT
STARTUPS
@AMPLIFYLA

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LOS ANGELES
LA TECH IS ALREADY MAKING IMPACTS OUTSIDE OF THE TECH SPHERE
WESTSIDE OFFICE RENTS
PERCENT CHANGE SINCE 2011
RENT BY SQUARE FOOT
THE SNAPCHAT EFFECT
SOURCE: AVISON YOUNG
0%
20%
40%
60%
80%
100%
120%
Venice
M
arina
D
elRey
CulverCity
Playa
Vista
Santa
M
onica
Brentw
ood
Venice
Marina
Del Rey
Culver
City
Playa
Vista
Santa
Monica
Brent-
wood
2015 $6.35 $3.59 $3.45 $3.98 $4.86 $4.01
2014 $6.15 $3.20 $3.04 $3.39 $4.33 $3.53
2013 $5.65 $2.94 $2.95 $3.31 $4.24 $3.20
2012 $3.68 $2.59 $2.80 $3.07 $4.42 $3.15
2011 $3.12 $2.60 $2.61 $3.03 $3.79 $3.19
@AMPLIFYLA

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VENTURE CAPITAL IN LOS ANGELES
ACCELERATORS SEED SERIES A
TRADITIONAL ACCELERATORS
CORPORATE/VERTICAL ACCELERATORS
SEED FUNDS
MICRO VCS
SERIES A FUNDS
CORPORATE & FAMILY/EVERGREEN FUNDS
@AMPLIFYLA
HEALTHCARE ACCELERATOR (CEDARS SINAI)
+ MUSIC ACCELERATOR

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A HISTORY OF LA TECH
PRE-BUBBLE ERA POST-BUBBLE ERA NOW (RESURGENCE)
- 2000 2000 - 2008 2008 -
@AMPLIFYLA

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9
WHY LA?
1. Large market
Quick access to early users/customers — There are 17.9 million residents in the five-county area, and nearly 10 million in Los Angeles County
2. Large, well-trained workforce & a major center for higher education
Access to talent — 8.8 million person workforce and 121 campuses of higher education
3. Excellent access to national and international markets
The ports of Los Angeles and Long Beach are numbers one and two in the nation in terms of container traffic handled. In 2011, two-way trade
flows through the Los Angeles Customs District totaled $387 billion
4. Diversified economic base
Most people think of LA as the “three-legged” economy – aerospace, movies, and tourism. In reality there are 14 significant industry clusters
6. A major force in apparel design and manufacturing
LA is #1 in the nation in apparel manufacturing employment. Over 88,000 people work in apparel design, manufacturing and wholesaling
5. A leader in technology & engineering design
Nearly 33,300 people work in computer systems design and software publishing activities. Four of the top ten design firms in the U.S. are
located in Los Angeles County. These are supported by 9 engineering schools
7. A leading design center
In addition to apparel design, Los Angeles is also a center for the design of autos, furniture and home furnishings items, and toys
8. A major force in the entertainment industry
The motion picture/TV production industry employs over 159,900 people, and generates receipts of $55.9 billion
9. A transportation leader
LA is famous for its traffic so it’s no surprise that LA is a leader in “intelligent highways” technology and more
10. The weather and geography
329 days of sunshine
Source: Los Angeles County Economic Development Corporation @AMPLIFYLA

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LEADING LA SECTORS IN TECH
GAMING ECOMMERCE ONLINE MEDIA
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STATS
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STATS
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STATS
Film Industry
Talent (Storytellers & animators)
“Studio-style” investors
Large diverse market
Manufacturing Industry
Access to influencers
Financial infrastructure
Pacific port city
Hollywood/Film Studios
Talent (actors, writers, editors)
Access to influencers
Access to content investors
$900M
Investors poured over
into social media and consumer
web startups in LA in 2015LA & Long Beach are largest
two ports in the United States
E3
E3 in Los Angeles is the world’s
preeminent gaming expo.
@AMPLIFYLA

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EMERGING LA SECTORS IN TECH
KEY STATS KEY STATS
$2B
Facebook purchased OC
based Oculus for
$37M
has been invested in Elon Musk affiliated 4th mode
transportation upstart Hyperloop Technologies
@AMPLIFYLA
CONTRIBUTING FACTORS
LOCAL LEADERS
Oculus
Survios
HypeVR
CONTRIBUTING FACTORS
LOCAL LEADERS
Faraday Future
SpaceX
Hyperloop One
Film industry
USC Institute for Creative Technologies
Access to content investors
NASA’s JPL
Lockheed Martin
Boeing
WEVR SurfAir
Talent (Storytellers, animators, game developers) Engineering Talent (Caltech, USC, Harvey Mudd)
VIRTUAL REALITY TRANSPORTATION

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VIRTUAL REALITY
SOURCE: PITCHBOOK
RANK COMPANY
1
2
3
4
5
6
7
8
Oculus
Magic Leap
LENSAR**
Jaunt
Blippar
Vuforia
Matterport
Avegant
9 NextVR
10 Playful
% OF VR DEALS BY CATEGORY
Q1'12 Q3'12 Q1'13 Q3'13 Q1'14 Q3'14 Q1'15 Q3'15
$200M
$150M
$100M
$50M
$250M
AR/VR INVESTMENT ACTIVITY*
40
30
20
10
50
($) (# DEALS)$ RAISED
$2.1B*
$1.2B
$191.1M
$101.3M
$70.1M
$65M
$57.7M
$37M
$36M
$33M
*EXCLUDING MAGIC LEAP
2%
6%
18%
19%
27%
28%
Commercial & Industrial
Infrastructure & Tools
Content
Hardware
Discovery & Distribution
Social
SOURCE: MARK LINAO FOR CB INSIGHTS
@AMPLIFYLA

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WHAT’S AMPLIFY?
PORTFOLIO CAPITAL RAISED
$75M
$150M
$225M
$300M
2012 2013 2014 2015 2016
$1M $12M
$32M
$90M
$250M
$250M
IN 4 YEARS
5-15%$50K-$250k
INITIAL CHECK SIZE
SELECT PORTFOLIO COMPANIES
10-15
COMPANIES
PER YEAR
55
PORTFOLIO
COMPANIES
6
SHUT DOWN
6
ACQUIRED
WE ACCEPT <1% OF APPLICATIONS
AMPLIFY PORTFOLIO
Oded Noy
MANAGING DIRECTOR
Kris Bjornerud
EXECUTIVE DIRECTOR
Eric Pakravan
SENIOR ASSOCIATE
Paul Bricault
MANAGING DIRECTOR
Richard Wolpert
VENTURE PARTNER
AMPLIFY TEAM
Amplify is LA’s leading startup accelerator based in Venice Beach.
With over 150 active mentors, a flexible curriculum and an
incredible team, we continue to find unique ways to leverage our
network in both sourcing opportunities and supporting our portfolio.
@AMPLIFYLA

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WE’VE REDEFINED THE ACCELERATOR
TRADITIONAL ACCELERATORSAMPLIFY
(CLASSES & COHORTS)
(SET ECONOMICS)
(DEMO DAYS)
(STATIC CURRICULUM)
(FIXED PROGRAM LENGTH)
ROLLING ADMISSIONS
FLEXIBLE ECONOMICS
ON-GOING INVESTOR SUPPORT
DYNAMIC CURRICULUM
OPEN PROGRAM LENGTH
THE AMPLIFY MODEL IS GETTING RECOGNITION
RANKED AS ONE OF THE TOP TEN ACCELERATORS IN THE US IN 2015
@AMPLIFYLA

15.
KEEP UP WITH AMPLIFY
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16.
AMPLIFY LA TECH SCENE
@AMPLIFYLA
ERIC PAKRAVAN | @EPAKRAVAN