SlideShare a Scribd company logo
Managing a large accountAdWords API.
Google
AdWords API. Want a
more tailored AdWords Account?
Here's an automatic solution.
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Managing a large accountAdWords API.
This presentation is to help you sell
AdWords API to your customers.
1. This presentation should be branded with your company logo
and your client's company logo
2. Please ensure you check the statistics are correct and
up-to-date before presenting to your client
3. For more information on AdWords API see:
Remember
to delete this
slide before
going to the
customer
• http://developers.google.com/adwords/api/?&rd=1
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Managing a large accountAdWords API.
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
What is AdWords API?(Application
Programming Interface)
Google AdWords API uses your unique AdWords search and
navigation data to generate new ads automatically
So, no matter how large or complex AdWords accounts
and campaigns are, they can be managed efficiently, creatively,
and automatically
What? Tips for
success
ConclusionBenefits
Managing a large accountAdWords API.
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Benefits of using AdWords API.
What? ConclusionBenefits Tips for
success
• Creates custom reports to give you an overview of search
activity related to your business
• Test new ad ideas alongside your original campaign and
measure changes to your keywords, bids, ad groups, and
placements
• Can run time-sensitive or event-based promotions
automatically across your campaigns
• Use report data to gain valuable insights into performance
that help shape your future budget allocation
Managing a large accountAdWords API.
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
1. Keyword AdditionsKeeping up-to-date with your product-related
keywords takes time; automating this task with the AdWords API is a
great time-saver
1. Bid Management
With automation we can use your internal product data (e.g.,
profitability, keyword performance) to make smart bidding decisions
1. Ad ParametersIf you have competitive price points, AdWords API will
place those prices into your ads automatically
What? ConclusionBenefits Tips for
success
Top Tips for Google AdWords
API success.
Managing a large accountAdWords API.
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
4. Saving LaborReduce human error and enable faster AdWords updates by adding
automation
5. Manage AdsRunning a sale? AdWords API can place information about the sale
into ads (and remove it when the sale is over) automatically
6. Inventory TiesWhen products are out of stock, you can pause the corresponding
ad groups. Then, when your product inventory is replenished, you can resume that
ad group
Top Tips for Google AdWords
API success.
What? ConclusionBenefits Tips for
success
Managing a large accountAdWords API.
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
• You can automate basic account changes
• It manages your bids and budget efficiently
• You can keep your ads up-to-date and relevant
• It will help you to scale efficiently
• It helps you make data-based decisions
What? ConclusionBenefits
Conclusion.
Tips for
success
Managing a large accountAdWords API.
Hunter Digital | www.gethunter.com
info@gethunter.com | 516-505-0444
Thank you.
If you have any queries or would
like help setting up your Google
Adwords API please contact:
ERIC LITUCHY
INFO@GETHUNTER.COM
516-505-0444
Hunter Digital is a NY digital marketing and online
optimization agency that is recognized as an pioneer of
results oriented marketing. With over a decade
experience helping businesses grow, Hunter Digital
deliveries top results by utilizing cutting edge marketing
techniques and a living by a steady diet of test and
optimize.
As experts in Search Engine Marketing, (PPC) Search
Engine Optimization (SEO) and Display Advertising
channels like retargeting, search retargeting, and look-a-
like marketing our clients count on us for our strategic
thinking and deep knowledge of the digital media
landscape.
From ecommerce companies looking for the best ROI to
service businesses looking for the lowest CPL, Hunter
Digital always delivers results!

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Google Adwords API

  • 1. Managing a large accountAdWords API. Google AdWords API. Want a more tailored AdWords Account? Here's an automatic solution. Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444
  • 2. Managing a large accountAdWords API. This presentation is to help you sell AdWords API to your customers. 1. This presentation should be branded with your company logo and your client's company logo 2. Please ensure you check the statistics are correct and up-to-date before presenting to your client 3. For more information on AdWords API see: Remember to delete this slide before going to the customer • http://developers.google.com/adwords/api/?&rd=1 Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444
  • 3. Managing a large accountAdWords API. Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 What is AdWords API?(Application Programming Interface) Google AdWords API uses your unique AdWords search and navigation data to generate new ads automatically So, no matter how large or complex AdWords accounts and campaigns are, they can be managed efficiently, creatively, and automatically What? Tips for success ConclusionBenefits
  • 4. Managing a large accountAdWords API. Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Benefits of using AdWords API. What? ConclusionBenefits Tips for success • Creates custom reports to give you an overview of search activity related to your business • Test new ad ideas alongside your original campaign and measure changes to your keywords, bids, ad groups, and placements • Can run time-sensitive or event-based promotions automatically across your campaigns • Use report data to gain valuable insights into performance that help shape your future budget allocation
  • 5. Managing a large accountAdWords API. Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 1. Keyword AdditionsKeeping up-to-date with your product-related keywords takes time; automating this task with the AdWords API is a great time-saver 1. Bid Management With automation we can use your internal product data (e.g., profitability, keyword performance) to make smart bidding decisions 1. Ad ParametersIf you have competitive price points, AdWords API will place those prices into your ads automatically What? ConclusionBenefits Tips for success Top Tips for Google AdWords API success.
  • 6. Managing a large accountAdWords API. Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 4. Saving LaborReduce human error and enable faster AdWords updates by adding automation 5. Manage AdsRunning a sale? AdWords API can place information about the sale into ads (and remove it when the sale is over) automatically 6. Inventory TiesWhen products are out of stock, you can pause the corresponding ad groups. Then, when your product inventory is replenished, you can resume that ad group Top Tips for Google AdWords API success. What? ConclusionBenefits Tips for success
  • 7. Managing a large accountAdWords API. Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 • You can automate basic account changes • It manages your bids and budget efficiently • You can keep your ads up-to-date and relevant • It will help you to scale efficiently • It helps you make data-based decisions What? ConclusionBenefits Conclusion. Tips for success
  • 8. Managing a large accountAdWords API. Hunter Digital | www.gethunter.com info@gethunter.com | 516-505-0444 Thank you. If you have any queries or would like help setting up your Google Adwords API please contact: ERIC LITUCHY INFO@GETHUNTER.COM 516-505-0444 Hunter Digital is a NY digital marketing and online optimization agency that is recognized as an pioneer of results oriented marketing. With over a decade experience helping businesses grow, Hunter Digital deliveries top results by utilizing cutting edge marketing techniques and a living by a steady diet of test and optimize. As experts in Search Engine Marketing, (PPC) Search Engine Optimization (SEO) and Display Advertising channels like retargeting, search retargeting, and look-a- like marketing our clients count on us for our strategic thinking and deep knowledge of the digital media landscape. From ecommerce companies looking for the best ROI to service businesses looking for the lowest CPL, Hunter Digital always delivers results!