Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable. Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014. WEB APPS http://zapier.com https://ifttt.com/ http://twitterfeed.com/ http://gaggleamp.com http://landerapp.com/ https://support.google.com/analytics/answer/1033867?hl=en http://99designs.com/ http://visual.ly http://www.alexa.com/ http://www.hubspot.com/blog-topic-generator http://www.wordle.net/ www.inboundwriter.com http://litmus.com/ http://www.inboundwriter.com/ https://www.optimizely.com/ http://thenounproject.com/ http://fortawesome.github.io/Font-Awesome/ https://www.facebook.com/help/459892990722543/ http://ads.twitter.com https://plzadvize.com/ DESKTOP APPS https://itunes.apple.com/us/app/caffeine/id411246225?mt=12 http://jumpcut.sourceforge.net/ http://www.gifgrabber.com/ http://www.gimp.org/ EMAIL TOOLS http://getsignals.com http://www.yesware.com/ http://www.boomeranggmail.com/ http://rapportive.com/ http://www.wisestamp.com/ http://verify-email.org MOBILE APPS https://play.google.com/store/apps/details?id=com.xuchdeid.clear https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8 BROWSER PLUGINS https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US https://addons.mozilla.org/en-US/firefox/addon/klout/ LEARNING PLATFORMS http://www.google.com/analytics/learn/ http://www.codecademy.com/ http://teamtreehouse.com/ https://generalassemb.ly/ http://www.intelligent.ly/ http://smarterer.com/

1. tools
2 minutes
HACKING YOUR
IN
marketing CAREER

2. WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS

3. WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS

4. WEB APP
ZAPIER
Codeless API integration between two digital services!
zapier.com !

5. WEB APP
IFTTT
Codeless API integration between two digital services!
ifttt.com!

6. WEB APP
TWITTER FEED
Automate your social media posts from an RSS feed !
twitterfeed.com!

7. WEB APP
GAGGLEAMP
Leverage a network of advocates on social media!
gaggleamp.com!

8. WEB APP
LANDER
Quick and dirty one-off landing pages!
landerapp.com!

9. WEB APP
GOOGLE URL BUILDER
Build UTM-tracked URLS to analyze your web traffic!
https://support.google.com/analytics/answer/1033867!

10. WEB APP
99 DESIGNS
A network of designers bid on your logo work!
99designs.com!

11. WEB APP
VISUAL.LY
A network of designers bid on your projects!
http://visual.ly !

12. WEB APP
ALEXA
View the relative popularity of any website!
alexa.com !

13. WEB APP
BLOG TOPIC GENERATOR
The cure for writer’s block!
hubspot.com/blog-topic-generator!

14. WEB APP
WORDLE
Easily visualize the density of keywords in your writing!
wordle.net!

15. WEB APP
INBOUND WRITER
Optimize your writing for SEO – in real time!
inboundwriter.com!

16. WEB APP
LITMUS
Test the compatibility of your emails and landing pages!
litmus.com!

17. WEB APP
OPTIMIZELY
Run quick and dirty A/B tests on your site!
optimizely.com!

18. WEB APP
THE NOUN PROJECT
A free/paid database of icons for anything!
thenounproject.com!

19. WEB APP
FONT AWESOME
Installable font that replaces letters with icons!
http://fortawesome.github.io/Font-Awesome/ !

20. WEB APP
FACEBOOK CUSTOM AUDIENCES
Run Facebook ads directly to your customers !
https://www.facebook.com/help/459892990722543/ !

21. WEB APP
TWITTER TAILORED AUDIENCES
Target Twitter ads directly to your customers!
ads.twitter.com!

22. WEB APP
PLZADVIZE
A database to help you navigate the online ad industry!
plzadvize.com!

23. WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS

24. DESKTOP APP
CAFFEINE
Sleep
Quickly tell your Mac to stop falling asleep!
https://itunes.apple.com/us/app/caffeine/id411246225!

25. DESKTOP APP
JUMPCUT
Extend the capacity of your clipboard!
jumpcut.sourceforge.net!

26. DESKTOP APP
PDF SQUEEZER
Compress PDF files without design tools!
mac-attender.com/mac/pdfsqueezer/!

27. DESKTOP APP
GIF GRABBER
Record anything on your screen as a GIF!
gifgrabber.com!

28. DESKTOP APP
GIMP
Free alternative to Photoshop and Illustrator!
gimp.org!

29. WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS

30. EMAIL TOOL
SIGNALS
Know when your emails are opened!
getsignals.com!

31. EMAIL TOOL
YESWARE
Save and call email templates!
yesware.com!

32. EMAIL TOOL
BOOMERANG
Schedule emails and get follow-up reminders in Gmail!
boomeranggmail.com!

33. EMAIL TOOL
RAPPORTIVE
Get more context around who’s emailing you!
rapportive.com!

34. EMAIL TOOL
WISESTAMP
Great design tool for email signatures!
wisestamp.com!

35. EMAIL TOOL
VERIFY-EMAIL
Check the validity of any email address!
verify-email.org !

36. WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS

37. MOBILE APP
CLEAR
Great interface for making segmented to-do lists!
https://play.google.com/store/apps/details?id=com.xuchdeid.clear!

38. MOBILE APP
CARDMUNCH
Make online connections from your offline networking!
https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777

39. WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS

40. PLUGIN
OMNIDRIVE
Search Google Drive from your address bar!
https://chrome.google.com/webstore/search/omnidrive/!

41. PLUGIN
KLOUT BROWSER PLUGIN
Get influence scores directly in your Twitter feed!
https://addons.mozilla.org/en-US/firefox/addon/klout/ !

42. WEB APPLICATIONS
DESKTOP APPLICATIONS
EMAIL TOOLS
MOBILE APPS
LEARNING PLATFORMS
BROWSER PLUGINS

43. LEARNING
GOOGLE ANALYTICS ACADEMY
Free tutorials on Google Analytics!
google.com/analytics/learn!

44. LEARNING
CODECADEMY
Interactive interface for learning to code!
codecademy.com!

45. LEARNING
TREEHOUSE LEARNING
Follow-along videos for coding & business classes!
teamtreehouse.com!

46. LEARNING
GENERAL ASSEMBLY
Offline digital skills classes in 12 major cities !
generalassemb.ly!

47. LEARNING
INTELLIGENT.LY
Offline sessions about start-up themes in Boston!
intelligent.ly!

48. LEARNING
SMARTERER
Quantify what you learn through crowdsourced quizzes
smarterer.com!

49. I’M ON TWITTER:
@ERICLEIST
I’M BUILDING A BRAND:
GET THE DECK:
ERICLEIST.COM/40TOOLS
@SKYHOOKWIRELESS