Presented by Steve Madden, Sr. Director of Solution Marketing at Gartner Catalyst London, September 16th 2019

1. ©2019 Equinix.com
An Insider’s View on
What It Takes to Be
Digital Ready
Steve Madden, Sr. Director of Solution Marketing
Gartner Catalyst London - September 16th 2019

2. ©2019 Equinix.com
Future of IT infrastructure is everywhere…
… the role of the corporate data center is shrinking
It’s a hybrid world, blending cloud and edge…
… core workloads are shifting to the edge
Future infrastructure is an ecosystem of partners…
…cloud is not the end game, it’s part of the conversation
These ecosystems are locally and privately interconnecting…
… achieving differentiated advantage and efficiency
What We
Believe...
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Edge AdvantageInsights & StrategyAbout Us Industry Benchmark

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Equinix has been in the center of digital transformation for over 20 years…
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PATTERN
NETWORKS
INTERNET
E-COMMERCE & CONTENT
WEB
EXCHANGES
ELECTRONIC
TRADING
CLOUDS
CLOUD
ENTERPRISES
DIGITAL
ECOSYSTEMS

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Digital Metro Edge
Local Experience & Interaction
(“Edge-First”)
(“Mobile-First”)
Digital Exchange
Ecosystem Exchange
(“Platform-First”)
Digital Infrastructure
Regional Hybrid Core
(“Cloud-First”)
(“Service-Fabric”)
Digital “Business” transformation involves these primary components…
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Begins with the Best Architecture
Published Interconnection Oriented Architecture (IOA®). How you architect for digital matters!
IOAKB.COM
Blueprints (free)
IOA Knowledge Base™
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Requires the Right Platform
52
Metros
24
Countries
5
Continents
202
Data Centers
9,800+
Companies
341,000+
Interconnections
>99.9999%
IBX Uptime
Invested $25B+ in Global Interconnection Platform for Digital Business. Where & How you interact matters!
Sustainability
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Needs the Largest Ecosystems
Built the greatest ecosystem density & diversity on Platform. Who you can interconnect with matters!
700+
Content and Digital Media
1,250+
Financial Services
2,900+
Cloud and IT Services
3,000+
Enterprises
1,800+
Networks
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Edge AdvantageInsights & StrategyAbout Us Industry Benchmark

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We have been studying Digital Business & Infrastructure Transformation…
450k
Firms
12 billion+
records
Technology
Adoption
Customer Data
& Ecosystems
Firmographics
Spending
Patterns
Machine Learning
Collect and regularly update a
huge amount of data…
…machine learning algorithms
identify adoption patterns…
…we apply and provide the
insights and learnings
Strategy Briefings with IT leaders
Industry Research & Knowledge Base
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Volume 2 released
in September 2018
The Global Interconnection Index is tracking growth of the digital economy
Volume 1 released
in August 2017
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“In Volume 3, show me what
other companies are doing
and who they are
connecting to”
– Customer Advisory Board
Coming Soon!
The goal of the GXI is to track, measure and
forecast the growth in interconnection bandwidth
required for direct traffic exchanges that enable
private Interconnections among companies
supporting digital business.

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Vol 2 predicts that by 2021, provisioned Interconnection Bandwidth will be more
than double the peak of Global Internet Traffic and over 10 times the volume…
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Interconnection Bandwidth … …Is Expected to Outpace the Growth of
internet & MPLS Traffic
MPLS2 Internet3
Interconnection
48%
26%
7%
8,200 Tbps (33ZB/year) in one minute could
concurrently process
IS EXPECTED TO GROW BY
48%
TO
8,200Tbps
OF DATA EXCHANGED ANNUALLY
OR EQUIVALENT TO
33ZB
1. CAGR for 2017–2021
2. Research and Markets, Global Managed MPLS Market, June 2018
3. Cisco Visual Networking Index, 2017
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PAYPAL is a trademark of PayPal, Inc.
UBER is a trademark of Uber Technologies Inc.

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Data Volumes
& Compliance
Requires the localized
Interconnection of clouds,
data, analytics and
networking in compliant
locations
By 2022, at least 60%
of Global GDP will be
digitized1
TRENDNEEDIMPACT
Digital
Business
Real-time interactions
require the local
Interconnection
of people, things,
locations, clouds & data
Business
Ecosystems
Requires digital ecosystems
interconnecting the
participants and supporting
digital business flows
Urbanization
Requires localized
Interconnection in proximity
to concentrations of people,
things, and marketplaces
Cybersecurity
Requires distributing
and interconnecting
security controls at points
of digital business
presence
By 2025, 30% of all Global
Data will be real-time
(50 Zettabytes)2
The impact of Cybersecurity
breaches is here & real.
Insurance premiums will
reach $20B in 20253
By 2022, over 50% of data will
be created and processed
outside of the cloud.4
20+ major countries block
certain data transfers.5
Digital ecosystems will
account over $60T in
revenue by 20256
Convergence of significant macro, technology, and regulatory trends that need
Interconnection to solve…
4. Gartner, 2018
5. Cross Border Data Flows, ITIF, 2018
6. McKinsey,2018
1. IDC, 2018
2. IDC Data Age 2025 Index, 2018
3. KPMG, 2018

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Companies follow these IT transformation steps to leap-ahead in capability…
Optimize Network
Segments
Directly interconnect
public and private clouds
Deploy security services
at the intersection points
Manage data exchange
globally
Engage in digital business
ecosystems
60%+ reduction in
transport costs ($M),
30% reduction in
latency, 10x increase in
bandwidth*
70%+ reduction in
connectivity costs ($K)
to clouds, dynamic
choice, reduced
complexity*
Real-time control over
access & data with a
reduction in audit costs
($K) and significantly
reduced risk*
Reduction in data
transport costs ($K),
real-time delivery &
localized processing
advantage*
Highest digital
throughput at lowest
latency possible
maximizing digital
experience & market
position
Forrester
Total Economic ImpactTM
Study Commissioned
By Equinix, April 2019
Get the
report!
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…deploying a global mesh of tailored IT traffic exchange points, enabling
businesses to achieve a digital-ready infrastructure
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Application Exchange

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…differentiating your competitive advantage at the edge

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Edge AdvantageInsights & StrategyAbout Us Industry Benchmark

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Benchmarking Digital Readiness — What are companies deploying @ Equinix
& who they are connecting to…
450 Companies
4100+ Implementations
3 year journey*
55% in F500/G2000
Global 2000
FORTUNE
5OO
35%
35%
30%
* Q1 2016 to Q1 2019

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Global Industry Average Deployments & Interconnections
These deployment data points are from an analysis of 450 companies, with 4100 deployments, over a 3 year period (2016 to Q1 2019). 55% are F500/G2000, with mix of local and multinational
deployments evenly distributed across the regions (35% AMER, 35% EMEA, 30% APAC). It is a point in time snapshot. These companies continue to grow, interconnect and deploy today.

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Infrastructure Transformation into a hybrid multicloud core
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US-EAST
US-WEST
EU-WEST
EU-CENTRAL
AP-SOUTHEAST
AP-NORTHEAST
18 2 149 241 330
LOCATIONS CABINETS INTERCONNECTIONS NETWORK IAAS PARTNERS

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Europe Industry Average Deployments & Interconnections
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These deployment data points are from an analysis of 450 companies, with 4100 deployments, over a 3 year period (2016 to Q1 2019). 55% are F500/G2000, with mix of local and multinational
deployments evenly distributed across the regions (35% AMER, 35% EMEA, 30% APAC). It is a point in time snapshot. These companies continue to grow, interconnect and deploy today.

23. ©2019 Equinix.com
MADRID
MILAN
WARSAW
DUBLIN
LONDON
PARIS
AMSTERDAM
FRANKFURT
STOCKHOLM
4. Integrate Data
Even access to SaaS
benefits – faster, secure,
cheaper
1. Deploy Hubs – rewire SDWAN/ISP
2. Interconnect Clouds & Partners
3. Security Controls - at exchange points
10 2 104 89 159
LOCATIONS CABINETS INTERCONNECTIONS NETWORK IAAS PARTNERS
Edge Latency
Hybrid Core Latency
A hybrid multicloud core across EMEA

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Edge AdvantageInsights & StrategyAbout Us Industry Benchmark

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Why the best architecture matters…
X
1. Resiliency and Stability Problems
2. User Experience Issues
3. Penetration Attacks
4. Performance Troubleshooting
5. Capacity Challenges
1. Resiliency Is Part of the Fabric
5. Capacity Control at All Needed Points
3. Real-time Defense in Depth With Compliance
2. Monitor and Control User Experience
4. Endpoint-to-endpoint Process Transparency
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Competitive advantage will ultimately depend on your Digital Infrastructure!
1. IDC Data Index - The Digitization of the World From Edge to Core November 2018
2. What is network latency and how does it affect you? – Techtips blog series
3. Cloud Egress Analysis using GCP, AWS and Azure published costs.
4. Customer provided examples – deployment alternatives and ROI.
Distance Kills Transporting CostsData Explosion Optimized Alternatives
Data will continue to
exponentially grow
Distance kills
throughput,
unsustainable ROI
Transporting data has
compounding costs for
everyone
Hyperconverged
Infrastructure
30% of the Global Data will be
real-time by 2025
(50 Zettabytes)1
30ms of latency reduces TCP
throughput by 8x. With 2%
packet loss 25x 2
100TB costs ~$100k/yr. in
cloud egress & inter-region
(before network costs)3
Optimizing for performance
(& control) over flexibility can
be 80% cheaper 4
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100
90
80
70
60
50
40
30
21
10
0
0 30 60 90
TCP Throughput vs Latency

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Digital Ready enables you to architect for advantage @ the edge
What happens when <20ms is new normal?
https://cloud.google.com/solutions/gaming/cloud-game-infrastructure
METRO EDGE REGIONAL CORE
ENDPOINTS(UDP)
ANALYTICS
STACK
GAME PLATFORM SERVICES
FRONTEND BACKEND
DEDICATED GAME
SERVERS
GAME DATABASE
Console / Handheld
Game Client
PC / Laptop
Game Client
Mobile
Game Client
GAME STATE COURSE GRAINEDFINE GRAINED
REGIONALMULTICLOUD
The modern version of the three-tier application – Endpoint, Metro Edge, Regional Core
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