It’s no secret that retail has been changing in previous years. Shoppers are different. And social media, smartphones and shopping apps are changing the way we shop.
We get your concerns. To help you get a handle on how shoppers are using digital tools, we embarked on a digital shopping ethnographic exercise to ask real shoppers how they move through a sales channel. But this is different. We’re just talking about digital. From scanning through retailer emails in bed to online price comparisons, read on to see actual examples of the shopper journey and how customers use digital to interact with your brand.
This look book moves past the research, data and stats to show you the journey our shoppers encountered, including social, apps, websites and coupons. Watch as they move from awareness to purchase, with a few surprising insights along the way.